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[Form 4] Salesforce, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Marc Benioff, Chair and CEO of Salesforce, Inc. (CRM), reported transactions on a Form 4 showing stock option exercise and multiple open-market sales executed on 09/04/2025 pursuant to a Rule 10b5-1 trading plan adopted on 01/09/2025. The report shows 2,250 shares acquired on exercise of a non-qualified option at an exercise price of $161.50 and a series of sales totaling 2,454 shares at weighted-average prices ranging from about $236.05 to $244.38. Following the transactions, Benioff beneficially owns 11,912,748 to 11,913,821 shares directly and 10,107,000 shares indirectly through a trust and the Marc Benioff Fund LLC as disclosed.

Marc Benioff, presidente e CEO di Salesforce, Inc. (CRM), ha segnalato operazioni su un Modulo 4 relative all鈥檈sercizio di opzioni su azioni e a pi霉 vendite sul mercato aperto eseguite il 09/04/2025 in base a un piano di trading Rule 10b5-1 adottato il 01/09/2025. Il rapporto indica l鈥檃cquisto di 2.250 azioni tramite l鈥檈sercizio di un鈥檕pzione non qualificata al prezzo di esercizio di $161,50 e una serie di vendite per un totale di 2.454 azioni a prezzi medi ponderati compresi indicativamente tra $236,05 e $244,38. Dopo le operazioni, Benioff detiene di beneficio direttamente da 11.912.748 a 11.913.821 azioni e indirettamente 10.107.000 azioni tramite un trust e la Marc Benioff Fund LLC, come dichiarato.

Marc Benioff, presidente y CEO de Salesforce, Inc. (CRM), inform贸 transacciones en un Formulario 4 que muestran el ejercicio de opciones sobre acciones y m煤ltiples ventas en mercado abierto ejecutadas el 09/04/2025 conforme a un plan de negociaci贸n Rule 10b5-1 adoptado el 01/09/2025. El informe muestra la adquisici贸n de 2.250 acciones por el ejercicio de una opci贸n no calificada a un precio de ejercicio de $161,50 y una serie de ventas por un total de 2.454 acciones a precios medios ponderados que oscilan aproximadamente entre $236,05 y $244,38. Tras las transacciones, Benioff posee beneficiariamente entre 11.912.748 y 11.913.821 acciones en forma directa y 10.107.000 acciones en forma indirecta a trav茅s de un fideicomiso y Marc Benioff Fund LLC, seg煤n se declara.

毵堩伂 氩犽媹鞓ろ攧(Marc Benioff) Salesforce, Inc.(CRM) 須岇灔 瓴� CEO電� 2025雲� 9鞗� 4鞚�(09/04/2025)鞐� 鞁ろ枆霅� 欤检嫕鞓奠厴 頄夓偓 氚� 雼れ垬鞚� 鞛ル偞 毵る弰 瓯半灅鞐� 雽�頃� 2025雲� 1鞗� 9鞚�(01/09/2025) 毂勴儩霅� Rule 10b5-1 瓯半灅瓿勴殟鞐� 霐半澕 Form 4鞐� 瓯半灅毳� 氤搓碃頄堨姷雼堧嫟. 氤搓碃靹滌棎 霐半ゴ氅� 2,250欤�臧� 牍勳瀽瓴� 鞓奠厴 頄夓偓搿� 旆摑霅橃棃瓿�, 頄夓偓臧�瓴╈潃 $161.50鞚措┌, 齑濏暕 2,454欤�鞚� 毵る弰臧� 臧�欷戫弶攴犼皜瓴� 鞎� $236.05鞐愳劀 $244.38 靷澊鞐愳劀 鞚措（鞏挫鞀惦媹雼�. 瓯半灅 鞚错泟 氩犽媹鞓ろ攧電� 歆侅爲鞝侅溂搿� 11,912,748鞐愳劀 11,913,821欤茧ゼ, 攴鸽Μ瓿� 瓿奠嫓霅� 氚旍檧 臧欖澊 鞁犿儊 氚� Marc Benioff Fund LLC毳� 韱淀暣 10,107,000欤茧ゼ 臧勳爲 氤挫湢頃橁碃 鞛堨姷雼堧嫟.

Marc Benioff, pr茅sident et PDG de Salesforce, Inc. (CRM), a d茅clar茅 des op茅rations sur un Formulaire 4 concernant l鈥檈xercice d鈥檕ptions d鈥檃chat d鈥檃ctions et plusieurs ventes sur le march茅 ouvert ex茅cut茅es le 09/04/2025 en vertu d鈥檜n plan de trading Rule 10b5-1 adopt茅 le 01/09/2025. Le rapport indique l鈥檃cquisition de 2 250 actions suite 脿 l鈥檈xercice d鈥檜ne option non qualifi茅e au prix d鈥檈xercice de $161,50 et une s茅rie de ventes totalisant 2 454 actions 脿 des prix moyens pond茅r茅s d鈥檈nviron $236,05 脿 $244,38. 脌 la suite de ces op茅rations, Benioff d茅tient 脿 titre b茅n茅ficiaire entre 11 912 748 et 11 913 821 actions en direct et 10 107 000 actions indirectement via une fiducie et la Marc Benioff Fund LLC, comme indiqu茅.

Marc Benioff, Vorsitzender und CEO von Salesforce, Inc. (CRM), meldete Transaktionen in einer Form 4, die die Aus眉bung von Aktienoptionen und mehrere Verk盲ufe am offenen Markt ausweisen, ausgef眉hrt am 09/04/2025 gem盲脽 einem Rule-10b5-1-Handelsplan, der am 01/09/2025 angenommen wurde. Der Bericht weist 2.250 Aktien aus, die durch die Aus眉bung einer nicht qualifizierten Option zu einem Aus眉bungspreis von $161,50 erworben wurden, sowie eine Reihe von Verk盲ufen in H枚he von insgesamt 2.454 Aktien zu gewichteten Durchschnittspreisen von etwa $236,05 bis $244,38. Nach den Transaktionen h盲lt Benioff wirtschaftlich direkt 11.912.748 bis 11.913.821 Aktien und indirekt 10.107.000 Aktien 眉ber einen Trust und die Marc Benioff Fund LLC, wie angegeben.

Positive
  • Transactions executed under a Rule 10b5-1 trading plan, providing pre-established terms and reducing concerns about opportunistic insider timing
  • Significant remaining beneficial ownership disclosed: over 11.9 million shares directly plus indirect holdings via trust and Marc Benioff Fund LLC
Negative
  • Insider sold 2,454 shares on 09/04/2025, which is a reduction in direct holdings (though small relative to total ownership)
  • Sales occurred across a range of prices, indicating multiple executions rather than a single transaction price

Insights

TL;DR: CEO exercised options and sold a small block of shares under a pre-established 10b5-1 plan; holdings remain substantial.

The filing documents a routine exercise of a non-qualified stock option and multiple small-scale open-market dispositions conducted automatically under a Rule 10b5-1 plan. The transactions occurred on a single day and the report identifies both direct and indirect beneficial ownership, including trust holdings and interests in the Marc Benioff Fund LLC. From a governance perspective, disclosure of the 10b5-1 plan and the methodical sale execution reduce concerns about opportunistic insider timing, while the continued large ownership stake aligns management incentives with shareholders.

TL;DR: Insider activity is material to ownership structure but shows no abrupt reduction in control.

The Form 4 shows an option exercise (2,250 shares) and multiple sales totaling 2,454 shares at weighted-average prices reported across a range of ~$235.68 to $244.50. Post-transaction beneficial ownership remains in the low double-digit millions directly plus significant indirect holdings. The filing supplies weighted-average sale prices and confirms the transactions were executed under a pre-existing trading plan, which is relevant when assessing market signaling and potential liquidity effects. No other compensatory or non-routine transactions are reported.

Marc Benioff, presidente e CEO di Salesforce, Inc. (CRM), ha segnalato operazioni su un Modulo 4 relative all鈥檈sercizio di opzioni su azioni e a pi霉 vendite sul mercato aperto eseguite il 09/04/2025 in base a un piano di trading Rule 10b5-1 adottato il 01/09/2025. Il rapporto indica l鈥檃cquisto di 2.250 azioni tramite l鈥檈sercizio di un鈥檕pzione non qualificata al prezzo di esercizio di $161,50 e una serie di vendite per un totale di 2.454 azioni a prezzi medi ponderati compresi indicativamente tra $236,05 e $244,38. Dopo le operazioni, Benioff detiene di beneficio direttamente da 11.912.748 a 11.913.821 azioni e indirettamente 10.107.000 azioni tramite un trust e la Marc Benioff Fund LLC, come dichiarato.

Marc Benioff, presidente y CEO de Salesforce, Inc. (CRM), inform贸 transacciones en un Formulario 4 que muestran el ejercicio de opciones sobre acciones y m煤ltiples ventas en mercado abierto ejecutadas el 09/04/2025 conforme a un plan de negociaci贸n Rule 10b5-1 adoptado el 01/09/2025. El informe muestra la adquisici贸n de 2.250 acciones por el ejercicio de una opci贸n no calificada a un precio de ejercicio de $161,50 y una serie de ventas por un total de 2.454 acciones a precios medios ponderados que oscilan aproximadamente entre $236,05 y $244,38. Tras las transacciones, Benioff posee beneficiariamente entre 11.912.748 y 11.913.821 acciones en forma directa y 10.107.000 acciones en forma indirecta a trav茅s de un fideicomiso y Marc Benioff Fund LLC, seg煤n se declara.

毵堩伂 氩犽媹鞓ろ攧(Marc Benioff) Salesforce, Inc.(CRM) 須岇灔 瓴� CEO電� 2025雲� 9鞗� 4鞚�(09/04/2025)鞐� 鞁ろ枆霅� 欤检嫕鞓奠厴 頄夓偓 氚� 雼れ垬鞚� 鞛ル偞 毵る弰 瓯半灅鞐� 雽�頃� 2025雲� 1鞗� 9鞚�(01/09/2025) 毂勴儩霅� Rule 10b5-1 瓯半灅瓿勴殟鞐� 霐半澕 Form 4鞐� 瓯半灅毳� 氤搓碃頄堨姷雼堧嫟. 氤搓碃靹滌棎 霐半ゴ氅� 2,250欤�臧� 牍勳瀽瓴� 鞓奠厴 頄夓偓搿� 旆摑霅橃棃瓿�, 頄夓偓臧�瓴╈潃 $161.50鞚措┌, 齑濏暕 2,454欤�鞚� 毵る弰臧� 臧�欷戫弶攴犼皜瓴� 鞎� $236.05鞐愳劀 $244.38 靷澊鞐愳劀 鞚措（鞏挫鞀惦媹雼�. 瓯半灅 鞚错泟 氩犽媹鞓ろ攧電� 歆侅爲鞝侅溂搿� 11,912,748鞐愳劀 11,913,821欤茧ゼ, 攴鸽Μ瓿� 瓿奠嫓霅� 氚旍檧 臧欖澊 鞁犿儊 氚� Marc Benioff Fund LLC毳� 韱淀暣 10,107,000欤茧ゼ 臧勳爲 氤挫湢頃橁碃 鞛堨姷雼堧嫟.

Marc Benioff, pr茅sident et PDG de Salesforce, Inc. (CRM), a d茅clar茅 des op茅rations sur un Formulaire 4 concernant l鈥檈xercice d鈥檕ptions d鈥檃chat d鈥檃ctions et plusieurs ventes sur le march茅 ouvert ex茅cut茅es le 09/04/2025 en vertu d鈥檜n plan de trading Rule 10b5-1 adopt茅 le 01/09/2025. Le rapport indique l鈥檃cquisition de 2 250 actions suite 脿 l鈥檈xercice d鈥檜ne option non qualifi茅e au prix d鈥檈xercice de $161,50 et une s茅rie de ventes totalisant 2 454 actions 脿 des prix moyens pond茅r茅s d鈥檈nviron $236,05 脿 $244,38. 脌 la suite de ces op茅rations, Benioff d茅tient 脿 titre b茅n茅ficiaire entre 11 912 748 et 11 913 821 actions en direct et 10 107 000 actions indirectement via une fiducie et la Marc Benioff Fund LLC, comme indiqu茅.

Marc Benioff, Vorsitzender und CEO von Salesforce, Inc. (CRM), meldete Transaktionen in einer Form 4, die die Aus眉bung von Aktienoptionen und mehrere Verk盲ufe am offenen Markt ausweisen, ausgef眉hrt am 09/04/2025 gem盲脽 einem Rule-10b5-1-Handelsplan, der am 01/09/2025 angenommen wurde. Der Bericht weist 2.250 Aktien aus, die durch die Aus眉bung einer nicht qualifizierten Option zu einem Aus眉bungspreis von $161,50 erworben wurden, sowie eine Reihe von Verk盲ufen in H枚he von insgesamt 2.454 Aktien zu gewichteten Durchschnittspreisen von etwa $236,05 bis $244,38. Nach den Transaktionen h盲lt Benioff wirtschaftlich direkt 11.912.748 bis 11.913.821 Aktien und indirekt 10.107.000 Aktien 眉ber einen Trust und die Marc Benioff Fund LLC, wie angegeben.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Benioff Marc
(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR
(Street)
SAN FRANCISCO CA 94105
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chair and CEO
3. Date of Earliest Transaction (Month/Day/Year)
09/04/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/04/2025 M(1) 2,250 A $161.5 11,913,821 D(2)
Common Stock 09/04/2025 S(1) 162 D $236.049(3) 11,913,659 D(2)
Common Stock 09/04/2025 S(1) 181 D $237.2107(4) 11,913,478 D(2)
Common Stock 09/04/2025 S(1) 162 D $238.4038(5) 11,913,316 D(2)
Common Stock 09/04/2025 S(1) 172 D $239.9627(6) 11,913,144 D(2)
Common Stock 09/04/2025 S(1) 396 D $241.688(7) 11,912,748 D(2)
Common Stock 09/04/2025 S(1) 293 D $242.7161(8) 11,912,455 D(2)
Common Stock 09/04/2025 S(1) 808 D $243.7013(9) 11,911,647 D(2)
Common Stock 09/04/2025 S(1) 76 D $244.3784(10) 11,911,571 D(2)
Common Stock 107,000 I By Trust
Common Stock 10,000,000 I(11) By Marc Benioff Fund LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-qualified Stock Option (Right to Buy) $161.5 09/04/2025 M(1) 2,250 03/22/2020(12) 03/22/2026 Common Stock 2,250 $0 92,372 D
Explanation of Responses:
1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $235.6839 to $236.2561 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $236.9590 to $237.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.0100 to $239.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.6273 to $240.5062 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
7. Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.1959 to $242.0673 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
8. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.2087 to $243.1822 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
9. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.2112 to $244.1810 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
10. Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.2575 to $244.5001 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
11. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
12. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff 09/05/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source:

FAQ

What did Marc Benioff report on the Form 4 for Salesforce (CRM)?

The Form 4 discloses an exercise of 2,250 non-qualified options at an exercise price of $161.50 and open-market sales totaling 2,454 shares on 09/04/2025 executed under a Rule 10b5-1 plan.

How many Salesforce shares does Marc Benioff beneficially own after the reported transactions?

The filing reports direct beneficial ownership in the range of 11,911,571 to 11,913,821 shares and indirect holdings including 107,000 shares by trust and 10,000,000 shares via Marc Benioff Fund LLC interests as disclosed.

Were the reported sales part of a pre-arranged trading plan?

Yes. The checkbox and accompanying explanation state the transactions were effected automatically pursuant to a Rule 10b5-1 trading plan adopted on 01/09/2025.

What prices were the Salesforce shares sold for in these transactions?

The filing reports weighted-average sale prices across multiple executions, with reported ranges approximately from $235.68 up to $244.50, and specific weighted-average prices listed per lot in the Form 4.

Did the Form 4 disclose any other types of transactions?

Yes. In addition to sales, the Form 4 records the acquisition via option exercise of 2,250 shares and shows 92,372 options remaining beneficially owned following the transactions.
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Salesforce Com Inc

NYSE:CRM

CRM Rankings

#45 Ranked by Market Cap
#2161 Ranked by Dividends

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[Form 4] Salesforce, Inc. Insider Trading Activity
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[Form 4] Salesforce, Inc. Insider Trading Activity

CRM Stock Data

232.30B
931.27M
2.58%
82.87%
1.43%
Software - Application
Services-prepackaged Software
United States
SAN FRANCISCO