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[Form 4] Salesforce, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Marc R. Benioff, Chair and CEO of Salesforce, reported option exercise and share sales on 08/08/2025. He exercised 2,250 non鈥憅ualified stock options with an exercise price of $161.50 per share and, in related transactions, sold a total of 2,250 shares in multiple trades at weighted average prices reported in the filing (individual price ranges provided). The filing states these transactions were executed automatically under a Rule 10b5-1 trading plan adopted on January 9, 2025. After the transactions the reporting person beneficially owned 11,911,571 shares directly; additionally, 107,000 shares are held in trust and 10,000,000 shares are held indirectly by the Marc Benioff Fund LLC. The report also shows 132,872 derivative securities (options) beneficially owned following the transactions.

Marc R. Benioff, presidente e CEO di Salesforce, ha comunicato l'esercizio di opzioni e la vendita di azioni in data 08/08/2025. Ha esercitato 2,250 opzioni azionarie non qualificate al prezzo di esercizio di $161.50 per azione e, in operazioni correlate, ha venduto complessivamente 2,250 azioni in pi霉 negoziazioni a prezzi medi ponderati riportati nel deposito (sono forniti gli intervalli di prezzo per ogni operazione). Il documento indica che queste transazioni sono state eseguite automaticamente nell'ambito di un piano di negoziazione ai sensi della Rule 10b5-1 adottato il 9 gennaio 2025. Dopo le operazioni, la persona segnalante possedeva direttamente a titolo beneficiario 11,911,571 azioni; inoltre 107,000 azioni sono detenute in trust e 10,000,000 azioni sono detenute indirettamente dalla Marc Benioff Fund LLC. Il rapporto indica altres矛 la propriet脿 beneficiaria di 132,872 strumenti derivati (opzioni) a seguito delle transazioni.

Marc R. Benioff, presidente y CEO de Salesforce, inform贸 el ejercicio de opciones y la venta de acciones el 08/08/2025. Ejerci贸 2,250 opciones sobre acciones no calificadas con un precio de ejercicio de $161.50 por acci贸n y, en transacciones relacionadas, vendi贸 un total de 2,250 acciones en varias operaciones a precios promedio ponderados que figuran en la presentaci贸n (se proporcionan los rangos de precio por operaci贸n). La presentaci贸n se帽ala que estas transacciones se ejecutaron autom谩ticamente bajo un plan de negociaci贸n conforme a la Rule 10b5-1 adoptado el 9 de enero de 2025. Tras las transacciones, la persona informante pose铆a beneficiosamente 11,911,571 acciones en propiedad directa; adem谩s, 107,000 acciones se mantienen en fideicomiso y 10,000,000 acciones se mantienen indirectamente a trav茅s de Marc Benioff Fund LLC. El informe tambi茅n muestra 132,872 valores derivados (opciones) con propiedad beneficiaria tras las transacciones.

Marc R. Benioff電� Salesforce鞚� 鞚橃灔 瓴� CEO搿滌劀 2025雲� 8鞗� 8鞚� 鞓奠厴 頄夓偓 氚� 欤检嫕 毵り皝鞚� 鞁犼碃頄堨姷雼堧嫟. 攴鸽姅 欤茧嫻 頄夓偓 臧�瓴� $161.50鞚� 2,250 牍勳瀽瓴� 欤检嫕毵れ垬靹犿儩甓岇潉 頄夓偓頄堦碃, 甏�霠� 瓯半灅鞐愳劀 瓿奠嫓 氍胳劀鞐� 旮办灛霅� 臧�欷� 韽夑窢 臧�瓴╈溂搿� 鞐煬 彀 瓯半灅毳� 韱淀暣 齑� 2,250欤茧ゼ 毵る弰頄堨姷雼堧嫟(臧滊硠 臧�瓴╇寑臧� 鞝滉车霅�). 頃措嫻 氤搓碃靹滊姅 鞚� 瓯半灅霌れ澊 2025雲� 1鞗� 9鞚� 毂勴儩霅� Rule 10b5-1 瓯半灅 瓿勴殟鞐� 霐半澕 鞛愲彊鞙茧 鞁ろ枆霅橃棃雼り碃 氇呾嫓頃╇媹雼�. 瓯半灅 頉� 鞁犼碃鞚胳潃 歆侅爲鞝侅溂搿� 靾橃澋鞝� 靻岇湢鞛愲靹� 11,911,571欤茧ゼ 氤挫湢頄堨溂氅�, 於旉皜搿� 107,000欤茧姅 鞁犿儊鞙茧 氤挫湢霅橁碃 10,000,000欤茧姅 Marc Benioff Fund LLC毳� 韱淀暣 臧勳爲 氤挫湢霅橁碃 鞛堨姷雼堧嫟. 氤搓碃靹滌棎電� 瓯半灅 頉� 靾橃澋鞝� 靻岇湢搿� 氤挫湢頃� 132,872臧滌潣 韺岇儩歃濌秾(鞓奠厴)霃� 響滌嫓霅橃柎 鞛堨姷雼堧嫟.

Marc R. Benioff, pr茅sident et PDG de Salesforce, a d茅clar茅 l'exercice d'options et la vente d'actions le 08/08/2025. Il a exerc茅 2,250 options d'achat non qualifi茅es au prix d'exercice de $161.50 par action et, dans des op茅rations connexes, a vendu un total de 2,250 actions en plusieurs transactions 脿 des prix moyens pond茅r茅s indiqu茅s dans le d茅p么t (les fourchettes de prix par transaction sont fournies). Le document indique que ces op茅rations ont 茅t茅 ex茅cut茅es automatiquement dans le cadre d'un plan de n茅gociation Rule 10b5-1 adopt茅 le 9 janvier 2025. Apr猫s ces op茅rations, la personne d茅clarant d茅tenait directement 脿 titre b茅n茅ficiaire 11,911,571 actions; en outre, 107,000 actions sont d茅tenues en fiducie et 10,000,000 actions sont d茅tenues indirectement par la Marc Benioff Fund LLC. Le rapport montre 茅galement 132,872 titres d茅riv茅s (options) d茅tenus 脿 titre b茅n茅ficiaire apr猫s les op茅rations.

Marc R. Benioff, Vorsitzender und CEO von Salesforce, meldete die Aus眉bung von Optionen und Aktienverk盲ufe am 08/08/2025. Er 眉bte 2,250 nicht qualifizierte Aktienoptionen zum Aus眉bungspreis von $161.50 je Aktie aus und verkaufte in zusammenh盲ngenden Transaktionen insgesamt 2,250 Aktien in mehreren Trades zu den in der Meldung angegebenen gewichteten Durchschnittspreisen (Einzelpreisspannen sind aufgef眉hrt). Die Meldung gibt an, dass diese Transaktionen automatisch im Rahmen eines am 9. Januar 2025 verabschiedeten 搁耻濒别鈥�10产5鈥�1鈥慔补苍诲别濒蝉辫濒补苍蝉 ausgef眉hrt wurden. Nach den Transaktionen hielt die meldende Person wirtschaftlich vorteilhaft 11,911,571 Aktien direkt; zus盲tzlich werden 107,000 Aktien in einem Trust gehalten und 10,000,000 Aktien werden indirekt von der Marc Benioff Fund LLC gehalten. Der Bericht weist au脽erdem 132,872 derivative Wertpapiere (Optionen) mit wirtschaftlichem Eigentum nach den Transaktionen aus.

Positive
  • Transactions executed under a Rule 10b5-1 trading plan, adopted January 9, 2025, indicating pre-planned execution.
  • Comprehensive disclosure including exercise price, sale price ranges, and post-transaction beneficial ownership figures.
Negative
  • None.

Insights

TL;DR: CEO exercised 2,250 options and sold 2,250 shares under a pre-established 10b5-1 plan; holdings remain substantial.

The Form 4 discloses a routine option exercise and concurrent disposition of 2,250 shares on 08/08/2025, executed under a Rule 10b5-1 plan adopted 01/09/2025. The exercise price was $161.50 and the sales occurred in multiple tranches with weighted average prices reported across specified ranges. The transaction size is small relative to the reported direct and indirect holdings, and disclosure includes detailed price ranges and post鈥憈rade beneficial ownership figures, supporting transparency and compliance.

TL;DR: Trades appear pre-planned and disclosed properly, signaling procedural compliance rather than ad hoc insider selling.

The filing explicitly states the trades were effected automatically pursuant to a Rule 10b5-1 plan adopted earlier in the year, which is important for governance and compliance disclosure. The report itemizes the option exercise, subsequent sales, and provides post-transaction ownership and the existence of indirect holdings via trust and an LLC. From a governance perspective, the level of detail and the use of a trading plan reduce concerns about opportunistic timing, though the filing does not provide any additional context beyond mechanics and quantities.

Marc R. Benioff, presidente e CEO di Salesforce, ha comunicato l'esercizio di opzioni e la vendita di azioni in data 08/08/2025. Ha esercitato 2,250 opzioni azionarie non qualificate al prezzo di esercizio di $161.50 per azione e, in operazioni correlate, ha venduto complessivamente 2,250 azioni in pi霉 negoziazioni a prezzi medi ponderati riportati nel deposito (sono forniti gli intervalli di prezzo per ogni operazione). Il documento indica che queste transazioni sono state eseguite automaticamente nell'ambito di un piano di negoziazione ai sensi della Rule 10b5-1 adottato il 9 gennaio 2025. Dopo le operazioni, la persona segnalante possedeva direttamente a titolo beneficiario 11,911,571 azioni; inoltre 107,000 azioni sono detenute in trust e 10,000,000 azioni sono detenute indirettamente dalla Marc Benioff Fund LLC. Il rapporto indica altres矛 la propriet脿 beneficiaria di 132,872 strumenti derivati (opzioni) a seguito delle transazioni.

Marc R. Benioff, presidente y CEO de Salesforce, inform贸 el ejercicio de opciones y la venta de acciones el 08/08/2025. Ejerci贸 2,250 opciones sobre acciones no calificadas con un precio de ejercicio de $161.50 por acci贸n y, en transacciones relacionadas, vendi贸 un total de 2,250 acciones en varias operaciones a precios promedio ponderados que figuran en la presentaci贸n (se proporcionan los rangos de precio por operaci贸n). La presentaci贸n se帽ala que estas transacciones se ejecutaron autom谩ticamente bajo un plan de negociaci贸n conforme a la Rule 10b5-1 adoptado el 9 de enero de 2025. Tras las transacciones, la persona informante pose铆a beneficiosamente 11,911,571 acciones en propiedad directa; adem谩s, 107,000 acciones se mantienen en fideicomiso y 10,000,000 acciones se mantienen indirectamente a trav茅s de Marc Benioff Fund LLC. El informe tambi茅n muestra 132,872 valores derivados (opciones) con propiedad beneficiaria tras las transacciones.

Marc R. Benioff電� Salesforce鞚� 鞚橃灔 瓴� CEO搿滌劀 2025雲� 8鞗� 8鞚� 鞓奠厴 頄夓偓 氚� 欤检嫕 毵り皝鞚� 鞁犼碃頄堨姷雼堧嫟. 攴鸽姅 欤茧嫻 頄夓偓 臧�瓴� $161.50鞚� 2,250 牍勳瀽瓴� 欤检嫕毵れ垬靹犿儩甓岇潉 頄夓偓頄堦碃, 甏�霠� 瓯半灅鞐愳劀 瓿奠嫓 氍胳劀鞐� 旮办灛霅� 臧�欷� 韽夑窢 臧�瓴╈溂搿� 鞐煬 彀 瓯半灅毳� 韱淀暣 齑� 2,250欤茧ゼ 毵る弰頄堨姷雼堧嫟(臧滊硠 臧�瓴╇寑臧� 鞝滉车霅�). 頃措嫻 氤搓碃靹滊姅 鞚� 瓯半灅霌れ澊 2025雲� 1鞗� 9鞚� 毂勴儩霅� Rule 10b5-1 瓯半灅 瓿勴殟鞐� 霐半澕 鞛愲彊鞙茧 鞁ろ枆霅橃棃雼り碃 氇呾嫓頃╇媹雼�. 瓯半灅 頉� 鞁犼碃鞚胳潃 歆侅爲鞝侅溂搿� 靾橃澋鞝� 靻岇湢鞛愲靹� 11,911,571欤茧ゼ 氤挫湢頄堨溂氅�, 於旉皜搿� 107,000欤茧姅 鞁犿儊鞙茧 氤挫湢霅橁碃 10,000,000欤茧姅 Marc Benioff Fund LLC毳� 韱淀暣 臧勳爲 氤挫湢霅橁碃 鞛堨姷雼堧嫟. 氤搓碃靹滌棎電� 瓯半灅 頉� 靾橃澋鞝� 靻岇湢搿� 氤挫湢頃� 132,872臧滌潣 韺岇儩歃濌秾(鞓奠厴)霃� 響滌嫓霅橃柎 鞛堨姷雼堧嫟.

Marc R. Benioff, pr茅sident et PDG de Salesforce, a d茅clar茅 l'exercice d'options et la vente d'actions le 08/08/2025. Il a exerc茅 2,250 options d'achat non qualifi茅es au prix d'exercice de $161.50 par action et, dans des op茅rations connexes, a vendu un total de 2,250 actions en plusieurs transactions 脿 des prix moyens pond茅r茅s indiqu茅s dans le d茅p么t (les fourchettes de prix par transaction sont fournies). Le document indique que ces op茅rations ont 茅t茅 ex茅cut茅es automatiquement dans le cadre d'un plan de n茅gociation Rule 10b5-1 adopt茅 le 9 janvier 2025. Apr猫s ces op茅rations, la personne d茅clarant d茅tenait directement 脿 titre b茅n茅ficiaire 11,911,571 actions; en outre, 107,000 actions sont d茅tenues en fiducie et 10,000,000 actions sont d茅tenues indirectement par la Marc Benioff Fund LLC. Le rapport montre 茅galement 132,872 titres d茅riv茅s (options) d茅tenus 脿 titre b茅n茅ficiaire apr猫s les op茅rations.

Marc R. Benioff, Vorsitzender und CEO von Salesforce, meldete die Aus眉bung von Optionen und Aktienverk盲ufe am 08/08/2025. Er 眉bte 2,250 nicht qualifizierte Aktienoptionen zum Aus眉bungspreis von $161.50 je Aktie aus und verkaufte in zusammenh盲ngenden Transaktionen insgesamt 2,250 Aktien in mehreren Trades zu den in der Meldung angegebenen gewichteten Durchschnittspreisen (Einzelpreisspannen sind aufgef眉hrt). Die Meldung gibt an, dass diese Transaktionen automatisch im Rahmen eines am 9. Januar 2025 verabschiedeten 搁耻濒别鈥�10产5鈥�1鈥慔补苍诲别濒蝉辫濒补苍蝉 ausgef眉hrt wurden. Nach den Transaktionen hielt die meldende Person wirtschaftlich vorteilhaft 11,911,571 Aktien direkt; zus盲tzlich werden 107,000 Aktien in einem Trust gehalten und 10,000,000 Aktien werden indirekt von der Marc Benioff Fund LLC gehalten. Der Bericht weist au脽erdem 132,872 derivative Wertpapiere (Optionen) mit wirtschaftlichem Eigentum nach den Transaktionen aus.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Benioff Marc
(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR
(Street)
SAN FRANCISCO CA 94105
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chair and CEO
3. Date of Earliest Transaction (Month/Day/Year)
08/08/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/08/2025 M(1) 2,250 A $161.5 11,913,821 D(2)
Common Stock 08/08/2025 S(1) 98 D $238.5434(3) 11,913,723 D(2)
Common Stock 08/08/2025 S(1) 726 D $239.7597(4) 11,912,997 D(2)
Common Stock 08/08/2025 S(1) 1,017 D $240.4709(5) 11,911,980 D(2)
Common Stock 08/08/2025 S(1) 409 D $241.4631(6) 11,911,571 D(2)
Common Stock 107,000 I By Trust
Common Stock 10,000,000 I(7) By Marc Benioff Fund LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-qualified Stock Option (Right to Buy) $161.5 08/08/2025 M(1) 2,250 03/22/2020(8) 03/22/2026 Common Stock 2,250 $0 132,872 D
Explanation of Responses:
1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.0818 to $239.0094 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.1300 to $240.1157 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $240.1299 to $241.1149 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.1300 to $241.8000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
7. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
8. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff 08/11/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source:

FAQ

What did Marc Benioff do on 08/08/2025 (CRM)?

He exercised 2,250 non-qualified options at an exercise price of $161.50 and sold 2,250 shares in multiple transactions on that date.

Were these trades pre-planned under a 10b5-1 plan?

Yes. The filing states the transactions were effected automatically pursuant to a Rule 10b5-1 trading plan adopted on January 9, 2025.

How many shares does Benioff beneficially own after the transactions?

The filing reports 11,911,571 shares beneficially owned directly after the transactions, plus 107,000 shares held in trust and 10,000,000 held indirectly by Marc Benioff Fund LLC.

What prices were the sold shares transacted at?

The filing provides weighted average prices and ranges: sales occurred within price ranges of $238.0818鈥�$239.0094, $239.1300鈥�$240.1157, $240.1299鈥�$241.1149, and $241.1300鈥�$241.8000 as noted in the explanations.

How many derivative securities does he hold after the transactions?

Table II reports 132,872 derivative securities (options) beneficially owned following the reported transactions.
Stock CRM logo
Salesforce Com Inc

NYSE:CRM

CRM Rankings

#45 Ranked by Market Cap
#2161 Ranked by Dividends

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CRM Latest SEC Filings

Sep 5, 2025
[Form 4] Salesforce, Inc. Insider Trading Activity
Sep 4, 2025
[Form 4] Salesforce, Inc. Insider Trading Activity
Sep 3, 2025
[Form 4] Salesforce, Inc. Insider Trading Activity
Sep 3, 2025
[8-K] Salesforce, Inc. Reports Material Event
Sep 2, 2025
[Form 4] Salesforce, Inc. Insider Trading Activity

CRM Stock Data

232.30B
931.27M
2.58%
82.87%
1.43%
Software - Application
Services-prepackaged Software
United States
SAN FRANCISCO