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On 22 Jul 2025, Srinivas Tallapragada, Chief Engineering & Customer Success Officer of Salesforce (CRM), filed a Form 4 disclosing routine equity-compensation activity.
- RSU vesting (Code M): 1,785 restricted stock units converted to common shares at a $0 exercise price.
- Tax withholding (Code F): 886 shares automatically sold/withheld at $263.59 to cover taxes.
- Net effect: Direct ownership rises by 899 shares to 43,577 common shares.
- Derivative balance: 12,498 unvested RSUs remain; the grant began vesting 22 Apr 2024 (25% initial, then quarterly).
No discretionary open-market buying or selling occurred; the filing reflects standard vesting mechanics and is generally neutral for investors.
Salesforce (CRM) Form 4 � insider activity by Chair & CEO Marc Benioff. On 07/18/2025 Benioff exercised 2,250 non-qualified options at an exercise price of $161.50 and immediately sold the same 2,250 shares under a Rule 10b5-1 trading plan adopted 01/09/2025. Sale prices were spread over four trades between $259.87 � $262.51, producing a gross spread of roughly $100 per share versus exercise cost.
Post-transaction, Benioff still owns 11,911,571 shares directly, plus 107,000 shares in a trust and 10,000,000 shares through Marc Benioff Fund LLC. The shares sold represent <0.02 % of his direct holdings, indicating the move is routine liquidity rather than a strategic reduction. Option grant originally vested 25 % on 03/22/2020 with monthly vesting thereafter and expires 03/22/2026.
Investor takeaway: The transaction is small relative to Benioff’s overall position and was pre-scheduled, signalling limited informational value for the broader equity story.
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