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Salesforce, Inc. (NYSE: CRM) filed a Form 8-K on 9 July 2025 to disclose board changes. The filing states that Amy Chang and David Kirk have each been appointed to the company’s Board of Directors, effective the same day. Both directors will receive the standard cash retainers and equity awards outlined in Salesforce’s non-employee director compensation program, as last detailed in the company’s proxy statement dated 24 April 2025.
The company confirms: (i) no pre-existing arrangements or family relationships influenced the appointments, and (ii) neither Chang nor Kirk has a reportable related-party transaction under Item 404(a) of Regulation S-K. Salesforce will execute its customary indemnification agreements with each new director.
A press release announcing the appointments is furnished as Exhibit 99.1; the information in that release is deemed furnished—not filed—under Regulation FD. No other financial data, business updates, or strategic transactions are included in this report.
Salesforce, Inc. (CRM) � Form 4 filed 07/01/2025
Chair & CEO Marc Benioff reported several routine insider transactions:
- 06/30/2025: A gift/transfer of 505,000 shares from Marc Benioff Fund LLC to a beneficiary trust at $0.
- 07/01/2025: Exercised 2,250 stock options at $161.50 (cost basis) and immediately sold the same number of shares in three tranches�529, 1,124 and 597 shares—at volume-weighted prices ranging from $271.55�$273.34. All trades were executed automatically under a pre-arranged Rule 10b5-1 plan adopted 01/09/2025.
Following the transactions Benioff directly owns 11,864,178 shares, indirectly controls 10,000,000 shares through the Fund and 107,000 shares via a separate trust, plus 193,622 unexercised options. The option exercise–sale pair is cash-neutral and the combined share dispositions represent well under 0.2 % of his total equity position. Consequently, the filing is viewed as administrative (estate planning & liquidity management) with negligible impact on CRM’s float or governance control.
Parker Harris, Co-Founder and CTO of Slack at Salesforce (CRM), reported multiple insider transactions on June 22-23, 2025:
- Acquired 2,271 shares through RSU conversions (1,002 + 1,269 shares at $0)
- Sold 1,142 shares at $262.3478 per share to cover tax obligations
- Directly owns 136,824 shares after transactions
- Indirectly owns significant holdings through various trusts and LLCs: - 946,987 shares via HJ Family Trust - 861,491 shares total through six different LLCs
The transactions involved the vesting of two RSU grants: one from March 2023 vesting quarterly over 4 years, and another from March 2025 with similar vesting terms. The sales were specifically to satisfy tax withholding requirements from the RSU settlements.
Salesforce President and CLO Sabastian Niles reported multiple transactions on June 22-23, 2025:
- Acquired 1,015 shares through the conversion of Restricted Stock Units (RSUs) at $0 exercise price
- Subsequently sold 569 shares at an average price of $262.35 to cover tax withholding obligations
- After these transactions, Niles holds 2,394 shares directly and 11,170 RSUs
The RSUs vest over time, with 25% vesting on March 22, 2025, and 1/16 of the original grant vesting quarterly thereafter through March 22, 2028. These transactions were executed under a tax withholding arrangement, demonstrating standard executive compensation practices rather than discretionary trading activity.
Salesforce EVP & Chief Accounting Officer Sundeep G. Reddy reported multiple transactions on June 22-23, 2025:
- Acquired 574 shares through the vesting of Restricted Stock Units (RSUs): - 143 shares from 2023 RSU grant - 431 shares from 2025 RSU grant
- Subsequently sold 261 shares at $262.3478 per share to cover tax withholding obligations
- Following these transactions, Reddy directly owns 12,024 shares of Salesforce common stock
- Maintains ownership of: - 430 unvested RSUs from 2023 grant (vesting quarterly) - 4,748 unvested RSUs from 2025 grant (vesting quarterly)
These transactions were executed according to plan, with RSU vesting schedules following standard 25% initial vest and quarterly vesting thereafter. The share sales were specifically for tax withholding purposes rather than discretionary sales.
Salesforce Chief Engineering and Customer Success Officer Srinivas Tallapragada reported multiple insider transactions on June 22-23, 2025:
- Acquired 2,525 shares through the vesting of Restricted Stock Units (RSUs): - 1,002 shares from 2023 RSU grant - 1,523 shares from 2025 RSU grant
- Subsequently sold 1,269 shares at $262.3478 per share to cover tax withholding obligations
- Following these transactions, Tallapragada holds 42,678 shares directly
- Maintains additional unvested RSUs: - 3,008 RSUs from 2023 grant (vesting quarterly) - 16,754 RSUs from 2025 grant (vesting quarterly)
These transactions were executed according to plan, with sales specifically designated for tax obligations. The filing indicates continued substantial equity stake by the executive in the company.
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