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MediaAlpha, Inc. (MAX) insider Yi Steven reported the vesting of restricted stock units into Class A common stock on August 15, 2025. The filing shows 18,294 RSUs vested, resulting in issuance of 18,294 shares at no cash price and leaving the reporting person with 2,981,036 shares beneficially owned. The Form 4 also records that 36,588 RSU-equivalent derivative units are beneficially owned following the transaction. The reporting person is identified as a director and officer (Chief Executive Officer, President and Co鈥慒ounder) of the issuer. The Form 4 was signed on August 18, 2025 by Jeffrey B. Coyne.

MediaAlpha (MAX) Form 4 鈥� Reporting person: Yeh Kuanling Amy, Chief Technology Officer. On 08/15/2025 Ms. Yeh had multiple restricted stock units (RSUs) vest and received issued shares: 5,210, 5,303 and 4,803 Class A common shares upon vesting of RSUs granted in 2022, 2023 and 2024. Those issuances increased her reported beneficial ownership to 405,347 shares before a sale. On the same date she sold 6,000 shares at a weighted-average price of $10.1953 per share under a previously adopted Rule 10b5-1 trading plan, leaving 399,347 shares beneficially owned. The filing includes derivative detail showing the underlying RSU balances and states vesting schedules tied to continued employment.

MediaAlpha, Inc. insider Jeffrey B. Coyne reported multiple routine equity transactions tied to restricted stock unit (RSU) vesting on August 15, 2025. The filing shows 510 and 6,544 RSUs converted into Class A common stock (issued at $0 as vested compensation), increasing his beneficial ownership to 466,803 shares at one point. Several share dispositions reflect automatic withholding to satisfy tax obligations, with withholding sales executed at $10.14 per share. All holdings are reported as direct ownership.

MediaAlpha, Inc. (MAX) reported insider transactions by Patrick Ryan, the company's Chief Financial Officer and Treasurer. On 08/15/2025 9,772 restricted stock units (RSUs) vested and one share per RSU was issued at no cost. To satisfy tax withholding obligations, the issuer withheld 3,846, 5,257, 4,366 and 8,333 shares in separate dispositions, each sold at $10.14 per share. The filing lists a sequence of beneficial ownership figures after each transaction, with the final reported beneficial ownership of 894,591 shares of Class A common stock held directly.

MediaAlpha, Inc. (MAX) director Nonko Eugene received 18,294 shares through the vesting of restricted stock units (RSUs). Each vested RSU converted into one share of Class A Common Stock at no cash cost, increasing Mr. Eugene's direct holdings to 1,109,554 shares. The filing also reports 36,588 shares underlying RSUs/derivatives owned following the transaction. The RSUs originally vested in a scheduled pattern, with one-sixteenth vesting earlier and the remainder set to vest quarterly through a specified future date, subject to continued service. The disclosure is a routine insider vesting event.

MediaAlpha, Inc. (MAX) Form 4: Keith Cramer, the company鈥檚 Chief Revenue Officer and an officer reporting person, reported stock issued upon vesting of restricted stock units (RSUs). On 08/15/2025 three RSU vesting events resulted in the issuance of 5,210, 5,303 and 4,472 shares respectively, each issued at $0 because one share was issued for each vested RSU. Following these transactions Mr. Cramer鈥檚 beneficial ownership increased through a sequence of filings to a reported 182,185 shares of Class A common stock. The Form 4 was signed and dated 08/18/2025.

MediaAlpha, Inc. (MAX) Form 144 filing discloses a proposed sale of common stock. The notice identifies an intended sale of 6,000 common shares through Charles Schwab & Co., with an aggregate market value of $61,172.00, scheduled approximately for 08/15/2025 on the NYSE.

The seller acquired the reported shares as restricted stock that lapsed: 5,056 shares on 05/15/2022 and 944 shares on 07/30/2022, both recorded as equity compensation. The filing reports 56,370,303 shares outstanding, meaning the proposed sale represents about 0.0106% of outstanding shares.

Kathy P. Vrabeck, identified as a director of MediaAlpha, Inc. (MAX), acquired 31,000 shares of Class A common stock on 08/12/2025 at a weighted-average price of $9.5992 per share. After the purchase she directly beneficially owned 129,657 shares.

The filing notes the purchases occurred at prices ranging from $9.3795 to $9.78 per share and states the reporting person will provide a breakdown of the number of shares bought at each separate price upon request. The transaction is reported on a Form 4 as an acquisition.

MediaAlpha, Inc. (MAX) Form 4 shows Chief Revenue Officer Keith Cramer executed three separate sales of Class A common stock on August 8, 11 and 12, 2025. The filing reports dispositions of 4,916 shares on 08/08 at a weighted-average price of $11.3063, 4,753 shares on 08/11 at $10.0277, and 20,000 shares on 08/12 at $9.7299, totaling 29,669 shares sold. Following these transactions the reporting person beneficially owns 167,200 shares. The form is filed individually and is signed on the filing as 2/s/ Jeffrey B. Coyne4 dated 08/12/2025.

The document is a standard Section 16 filing disclosing insider sales with weighted-average sale prices provided and an undertaking to supply breakdowns of per-trade quantities on request.