[Form 4] MediaAlpha, Inc. Insider Trading Activity
MediaAlpha, Inc. (MAX) Form 4: Keith Cramer, the company鈥檚 Chief Revenue Officer and an officer reporting person, reported stock issued upon vesting of restricted stock units (RSUs). On 08/15/2025 three RSU vesting events resulted in the issuance of 5,210, 5,303 and 4,472 shares respectively, each issued at $0 because one share was issued for each vested RSU. Following these transactions Mr. Cramer鈥檚 beneficial ownership increased through a sequence of filings to a reported 182,185 shares of Class A common stock. The Form 4 was signed and dated 08/18/2025.
MediaAlpha, Inc. (MAX) Form 4: Keith Cramer, Chief Revenue Officer e soggetto informante ufficiale, ha dichiarato l鈥檈missione di azioni a seguito della maturazione di restricted stock units (RSU). In data 15/08/2025 tre eventi di vesting hanno determinato l鈥檈missione rispettivamente di 5.210, 5.303 e 4.472 azioni, ciascuna emessa a $0 poich茅 猫 stata assegnata una azione per ogni RSU maturata. A seguito di queste operazioni la detenzione effettiva del sig. Cramer 猫 aumentata, portandosi a un totale dichiarato di 182.185 azioni di classe A. Il Form 4 猫 stato firmato e datato 18/08/2025.
MediaAlpha, Inc. (MAX) Form 4: Keith Cramer, Director Comercial y persona oficial informante de la compa帽铆a, inform贸 la emisi贸n de acciones por la consolidaci贸n de restricted stock units (RSU). El 15/08/2025 se produjeron tres eventos de vesting que dieron lugar a la emisi贸n de 5.210, 5.303 y 4.472 acciones respectivamente, cada una emitida a $0 porque se asign贸 una acci贸n por cada RSU consolidada. Tras estas transacciones la participaci贸n beneficiaria del Sr. Cramer aument贸 hasta un total declarado de 182.185 acciones de clase A. El Form 4 fue firmado y fechado el 18/08/2025.
MediaAlpha, Inc. (MAX) Form 4: 須岇偓鞚� 斓滉碃毵れ稖毂呾瀯鞛�(Chief Revenue Officer)鞚挫瀽 氤搓碃 雽�靸� 鞛勳洂鞚� Keith Cramer電� 鞝滍暅欤检嫕雼渼(RSUs)鞚� 甓岆Μ頇曥爼(氩犾姢韺�)鞙茧 欤检嫕鞚� 氚滍枆霅橃棃鞚岇潉 氤搓碃頄堨姷雼堧嫟. 2025-08-15鞐� 靹� 瓯挫潣 氩犾姢韺� 鞚措菠韸鸽 臧侁皝 5,210, 5,303, 4,472欤检潣 欤检嫕鞚� 氚滍枆霅橃棃鞙茧┌, 甓岆Μ頇曥爼霅� RSU雼� 1欤缄皜 歆�旮夒悩鞏� 臧� 欤检嫕鞚� $0搿� 氚滍枆霅橃棃鞀惦媹雼�. 鞚� 瓯半灅霌� 鞚错泟 Cramer 鞌潣 鞁れ 靻岇湢電� 鞚茧牗鞚� 鞝滌稖鞚� 瓯办硱 182,185欤检潣 韥措灅鞀� A 氤错喌欤茧 氤搓碃霅橃棃鞀惦媹雼�. Form 4電� 2025-08-18鞐� 靹滊獏 氚� 旮办灛霅橃棃鞀惦媹雼�.
MediaAlpha, Inc. (MAX) Form 4 : Keith Cramer, Chief Revenue Officer et dirigeant d茅clarant, a signal茅 l鈥櫭﹎ission d鈥檃ctions 脿 la suite du vesting de restricted stock units (RSU). Le 15/08/2025, trois 茅v茅nements de vesting ont entra卯n茅 l鈥櫭﹎ission respectivement de 5鈥�210, 5鈥�303 et 4鈥�472 actions, chacune 茅mise 脿 0 $ car une action a 茅t茅 attribu茅e pour chaque RSU arriv茅e 脿 茅ch茅ance. 脌 la suite de ces op茅rations, la participation b茅n茅ficiaire de M. Cramer a augment茅 pour atteindre un total d茅clar茅 de 182鈥�185 actions de cat茅gorie A. Le Form 4 a 茅t茅 sign茅 et dat茅 le 18/08/2025.
MediaAlpha, Inc. (MAX) Form 4: Keith Cramer, Chief Revenue Officer und meldepflichtiger leitender Angestellter, meldete die Ausgabe von Aktien nach dem Vesting von Restricted Stock Units (RSUs). Am 15.08.2025 f眉hrten drei Vesting-Ereignisse zur Ausgabe von jeweils 5.210, 5.303 und 4.472 Aktien, die jeweils mit $0 begeben wurden, da pro vested RSU eine Aktie zugeteilt wurde. Nach diesen Transaktionen erh枚hte sich Crames wirtschaftliches Eigentum durch eine Reihe von Einreichungen auf insgesamt gemeldete 182.185 Aktien der Klasse A. Das Form 4 wurde am 18.08.2025 unterschrieben und datiert.
- Executive alignment: Chief Revenue Officer acquired 14,985 shares via RSU vesting on 08/15/2025, increasing direct ownership to 182,185 Class A shares.
- Transparent disclosure: Filing clearly ties vesting to RSU grants from 2022, 2023 and 2024 and explains the vesting schedule under the Omnibus Equity Incentive Plan.
- None.
Insights
TL;DR: Routine executive equity vesting increased insider ownership; no indication of sales or unusual transactions.
This Form 4 documents standard vesting of previously granted RSUs for an executive officer, resulting in the issuance of shares rather than a cash settlement. The filings show incremental increases in reported beneficial ownership after each vesting tranche with a final reported direct holding of 182,185 Class A shares. There are no sales, option exercises for cash, or derivative dispositions reported that would indicate liquidity events or opportunistic trading.
TL;DR: Vesting schedule consistent with prior grants; issuance aligns with the Omnibus Equity Incentive Plan terms described.
The filing references RSUs granted under the Issuer鈥檚 Omnibus Equity Incentive Plan in 2022, 2023 and 2024 with scheduled vesting schedules (one sixteenth initial vest followed by quarterly vesting). The issuance of one share per vested RSU at $0 is consistent with settlement of RSUs into ordinary shares. This is a typical, nondilutive-to-cash compensation settlement that increases the executive鈥檚 equity stake over time.
MediaAlpha, Inc. (MAX) Form 4: Keith Cramer, Chief Revenue Officer e soggetto informante ufficiale, ha dichiarato l鈥檈missione di azioni a seguito della maturazione di restricted stock units (RSU). In data 15/08/2025 tre eventi di vesting hanno determinato l鈥檈missione rispettivamente di 5.210, 5.303 e 4.472 azioni, ciascuna emessa a $0 poich茅 猫 stata assegnata una azione per ogni RSU maturata. A seguito di queste operazioni la detenzione effettiva del sig. Cramer 猫 aumentata, portandosi a un totale dichiarato di 182.185 azioni di classe A. Il Form 4 猫 stato firmato e datato 18/08/2025.
MediaAlpha, Inc. (MAX) Form 4: Keith Cramer, Director Comercial y persona oficial informante de la compa帽铆a, inform贸 la emisi贸n de acciones por la consolidaci贸n de restricted stock units (RSU). El 15/08/2025 se produjeron tres eventos de vesting que dieron lugar a la emisi贸n de 5.210, 5.303 y 4.472 acciones respectivamente, cada una emitida a $0 porque se asign贸 una acci贸n por cada RSU consolidada. Tras estas transacciones la participaci贸n beneficiaria del Sr. Cramer aument贸 hasta un total declarado de 182.185 acciones de clase A. El Form 4 fue firmado y fechado el 18/08/2025.
MediaAlpha, Inc. (MAX) Form 4: 須岇偓鞚� 斓滉碃毵れ稖毂呾瀯鞛�(Chief Revenue Officer)鞚挫瀽 氤搓碃 雽�靸� 鞛勳洂鞚� Keith Cramer電� 鞝滍暅欤检嫕雼渼(RSUs)鞚� 甓岆Μ頇曥爼(氩犾姢韺�)鞙茧 欤检嫕鞚� 氚滍枆霅橃棃鞚岇潉 氤搓碃頄堨姷雼堧嫟. 2025-08-15鞐� 靹� 瓯挫潣 氩犾姢韺� 鞚措菠韸鸽 臧侁皝 5,210, 5,303, 4,472欤检潣 欤检嫕鞚� 氚滍枆霅橃棃鞙茧┌, 甓岆Μ頇曥爼霅� RSU雼� 1欤缄皜 歆�旮夒悩鞏� 臧� 欤检嫕鞚� $0搿� 氚滍枆霅橃棃鞀惦媹雼�. 鞚� 瓯半灅霌� 鞚错泟 Cramer 鞌潣 鞁れ 靻岇湢電� 鞚茧牗鞚� 鞝滌稖鞚� 瓯办硱 182,185欤检潣 韥措灅鞀� A 氤错喌欤茧 氤搓碃霅橃棃鞀惦媹雼�. Form 4電� 2025-08-18鞐� 靹滊獏 氚� 旮办灛霅橃棃鞀惦媹雼�.
MediaAlpha, Inc. (MAX) Form 4 : Keith Cramer, Chief Revenue Officer et dirigeant d茅clarant, a signal茅 l鈥櫭﹎ission d鈥檃ctions 脿 la suite du vesting de restricted stock units (RSU). Le 15/08/2025, trois 茅v茅nements de vesting ont entra卯n茅 l鈥櫭﹎ission respectivement de 5鈥�210, 5鈥�303 et 4鈥�472 actions, chacune 茅mise 脿 0 $ car une action a 茅t茅 attribu茅e pour chaque RSU arriv茅e 脿 茅ch茅ance. 脌 la suite de ces op茅rations, la participation b茅n茅ficiaire de M. Cramer a augment茅 pour atteindre un total d茅clar茅 de 182鈥�185 actions de cat茅gorie A. Le Form 4 a 茅t茅 sign茅 et dat茅 le 18/08/2025.
MediaAlpha, Inc. (MAX) Form 4: Keith Cramer, Chief Revenue Officer und meldepflichtiger leitender Angestellter, meldete die Ausgabe von Aktien nach dem Vesting von Restricted Stock Units (RSUs). Am 15.08.2025 f眉hrten drei Vesting-Ereignisse zur Ausgabe von jeweils 5.210, 5.303 und 4.472 Aktien, die jeweils mit $0 begeben wurden, da pro vested RSU eine Aktie zugeteilt wurde. Nach diesen Transaktionen erh枚hte sich Crames wirtschaftliches Eigentum durch eine Reihe von Einreichungen auf insgesamt gemeldete 182.185 Aktien der Klasse A. Das Form 4 wurde am 18.08.2025 unterschrieben und datiert.
FAQ
What transactions did Keith Cramer report on the Form 4 for MAX?
How many Class A shares does Keith Cramer beneficially own after these transactions?
Were any shares sold or any cash exercised reported in this Form 4?
Which equity plans and grant dates are referenced in the filing?
When was the Form 4 signed and filed?
