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William R. McDermott, Chairman & CEO and a director of ServiceNow, Inc. (NOW), reported multiple open-market sales of Common Stock executed on 08/28/2025 under a Rule 10b5-1 trading plan adopted on February 27, 2025. The filing lists a series of block sales at prices ranging from about $900.00 up to $933.61 per share, with individual trade sizes shown in the table.

The schedule of dispositions reduces the reported direct beneficial ownership level across the reported lines (examples shown: 12,084 shares down through 6,614 shares). The filing also discloses 4,881 shares held indirectly by a trust. All transactions are reported as sales (code S) and were effected pursuant to the 10b5-1 plan.

Form 144 filed for ServiceNow, Inc. (NOW) shows a proposed sale of 1,097 common shares acquired by stock option exercise on 11/09/2021 and paid in cash. The filing lists an aggregate market value of $1,019,398.22 for those shares and reports 208,000,000 shares outstanding, indicating the sale represents a very small fraction of the company鈥檚 outstanding stock. The filer previously sold 248 shares on 06/02/2025 for $250,266.72 and 239 shares on 07/03/2025 for $250,950.00. The planned sale is to occur on or about 08/29/2025 through Fidelity Brokerage Services LLC on the NYSE. The notice includes the standard representation that the seller is not aware of undisclosed material adverse information.

SERVICENOW, INC. Form 144 notice reports a proposed sale of 5,825 common shares through Fidelity Brokerage Services on the NYSE, with an aggregate market value of $5,339,368.55 and 208,000,000 shares outstanding. The shares were acquired by restricted stock vesting on 08/15/2025 (464 shares) and 08/17/2025 (5,361 shares) and were received as compensation. The filer previously sold shares in the past three months: 2,050 shares on 05/30/2025 for $2,074,620.76 and 1,585 shares on 08/19/2025 for $1,426,502.32. The filing includes the required representation that the seller is not aware of undisclosed material adverse information.

Paul Fipps, an officer of ServiceNow, Inc. (NOW), reported an open-market sale of company common stock on 08/20/2025. The filing shows 1,452.424 shares sold at a reported price of $895.055 per share. After the transaction the report lists 456.576 shares beneficially owned by Mr. Fipps. The Form 4 was signed by an attorney-in-fact and filed to disclose the change in beneficial ownership as required under Section 16.

William R. McDermott, Chairman & CEO of ServiceNow, Inc. (NOW), reported the sale of 1,585 shares of common stock on 08/19/2025 under a Rule 10b5-1 trading plan adopted February 27, 2025. The reported sales were effected at a weighted average price of $900.001 per share, with individual sale prices ranging from $900.00 to $900.01. After the transaction, Mr. McDermott beneficially owned 12,439 shares directly and 4,881 shares indirectly through a trust. The Form 4 was signed on behalf of Mr. McDermott by an attorney-in-fact on 08/21/2025.

Russell S. Elmer, General Counsel at ServiceNow (NOW), reported a single-item insider sale. On 08/20/2025 Mr. Elmer sold 1,698 shares of ServiceNow common stock at a reported price of $884.26 per share, reducing his direct beneficial ownership to 4,332 shares. The filer states the transaction was executed under a Rule 10b5-1 trading plan adopted May 21, 2025, and the Form 4 was signed on 08/21/2025. The filing contains no derivatives, no amendments, and no additional explanatory details beyond the 10b5-1 plan disclosure.

Form 144 filing by SERVICENOW, INC. (NOW) reports a proposed sale of 1,453 shares of the issuer's common stock through Fidelity Brokerage Services, with an aggregate market value of $1,299,999.36 and an approximate sale date of 08/20/2025 on the NYSE. The filing lists the acquisition history for the reported shares: multiple restricted stock vesting events between 05/07/2025 and 08/17/2025, plus one ESPP purchase on 07/31/2025, totaling the lots to be aggregated for this notice. No securities were reported sold in the prior three months. The notice includes the standard signer representation that the selling person has no undisclosed material adverse information about the issuer.

ServiceNow (NOW) filed a Form 144 reporting a proposed sale of 1,698 shares of Common stock through Fidelity Brokerage Services, with an aggregate market value of $1,501,473.48. The filing lists the issuer's outstanding shares as 208,000,000 and an approximate sale date of 08/20/2025 on the NYSE. The shares reported for sale were acquired through multiple restricted stock vesting events between 05/15/2025 and 08/17/2025, with individual vesting lots of 110, 191, 63, 110, and 1,224 shares and payment characterized as compensation. The filer reports no securities sold in the past three months. The notice includes the standard representation that the seller is not aware of undisclosed material adverse information and a signature attestation requirement.

Russell S. Elmer, General Counsel of ServiceNow, Inc. (NOW), reported multiple equity transactions on 08/15/2025 involving restricted stock units (RSUs) and common stock. The filing shows three separate non鈥慸erivative acquisitions of common stock totaling 2,887 shares acquired with a $0 price (these represent vested RSUs converting to shares). The filing also reports four dispositions totaling 1,651 shares surrendered to satisfy federal and state tax withholding obligations and a related sale at $867.24 per share for a portion of shares.

The Table II entries confirm RSU vesting events linked to performance and service schedules from grants made under the 2021 Equity Incentive Plan, including performance鈥慴ased RSUs granted February 15, 2023 with vesting tied to relative TSR versus the S&P 500 and multi鈥慸ate service vesting for other awards.