Welcome to our dedicated page for Servicenow SEC filings (Ticker: NOW), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Subscription revenue recognition, cRPO momentum, and multi-year hosting commitments—ServiceNow’s filings pack critical SaaS metrics into dense legal language. Finding where deferred revenue hides or which segments drive growth can feel like searching a maze.
Stock Titan turns that complexity into clarity. Our AI engine delivers understanding ServiceNow SEC documents with AI: real-time alerts on ServiceNow insider trading Form 4 transactions, plain-English breakdowns for every ServiceNow quarterly earnings report 10-Q filing, and a dedicated �ServiceNow SEC filings explained simply� panel that links platform adoption to cash-flow trends.
Need to know how Bill McDermott’s options align with revenue growth? Drill into ServiceNow executive stock transactions Form 4. Tracking subscription upsell rates? The ServiceNow annual report 10-K simplified section flags remaining performance obligations and renewal percentages. Sudden acquisitions or leadership moves? Our dashboards surface each ServiceNow 8-K material events explained notice moments after it hits EDGAR.
For governance deep dives, the ServiceNow proxy statement executive compensation tab highlights pay-for-performance metrics and dilution impacts, while AI notes any new incentive targets. Investors use these insights to:
- Compare subscription growth against capitalized cloud hosting costs across periods
- Monitor ServiceNow Form 4 insider transactions real-time before earnings
- Assess backlog strength via current and total RPO disclosures
Every document—from early registrations to the latest ServiceNow earnings report filing analysis—is automatically indexed, searchable, and annotated. Skip the 200-page PDFs; let Stock Titan’s AI show you where revenue deferrals, customer concentration, or FedRAMP commitments sit with a single click.
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Russell S. Elmer, General Counsel of ServiceNow, Inc. (NOW), reported multiple equity transactions on 08/15/2025 involving restricted stock units (RSUs) and common stock. The filing shows three separate non‑derivative acquisitions of common stock totaling 2,887 shares acquired with a $0 price (these represent vested RSUs converting to shares). The filing also reports four dispositions totaling 1,651 shares surrendered to satisfy federal and state tax withholding obligations and a related sale at $867.24 per share for a portion of shares.
The Table II entries confirm RSU vesting events linked to performance and service schedules from grants made under the 2021 Equity Incentive Plan, including performance‑based RSUs granted February 15, 2023 with vesting tied to relative TSR versus the S&P 500 and multi‑date service vesting for other awards.
Paul Fipps, President, Global Customer Operations at ServiceNow (NOW), reported a series of equity transactions with earliest transaction date 08/15/2025. Multiple restricted stock units (RSUs) vested on that date, resulting in the acquisition of 946, 68, 60, 188, and 221 shares (total acquired via vesting: 1,483 shares) and corresponding increases in beneficial ownership shown in the filing. To satisfy federal and state tax withholding, the reporting person relinquished 379, 28, 24, 76, and 89 shares (total relinquished: 596) at a reported price of $867.24 per share. The filing explains the RSU vesting schedules, including performance-based and time-based vesting and a relative TSR modifier for a portion of the grant. The Form 4 was signed by an attorney-in-fact on 08/19/2025.
ServiceNow insider trades and RSU vesting reported. Kevin Thomas McBride, ServiceNow principal accounting officer, reported transactions dated 08/15/2025 under a Rule 10b5-1 trading plan. The Form 4 shows a sale of 280 shares at $851.77 and multiple zero-price acquisitions representing the conversion/vesting of restricted stock units (RSUs) and performance-based RSUs.
The derivative section shows 657 RSUs converted to common stock (reported as acquired) and additional RSU-related entries of 47 and 63 units. Some shares were relinquished to satisfy federal and state tax withholding. All holdings are reported as direct ownership.
William R. McDermott, Chairman & CEO of ServiceNow (NOW), reported multiple restricted stock unit vesting events and related share transactions on August 15, 2025. He had 11,586, 832 and 1,255 restricted stock units convert to common stock (reported as acquisition code M) at a $0 per-share conversion, and the filing shows he relinquished 6,228, 448 and 675 shares in separate dispositions to satisfy federal and state tax withholding obligations at a price of $867.24 per share. The Form 4 also reports 4,881 shares indirectly owned by a trust. The RSUs included performance- and time-based awards with specified vesting schedules and a performance adjustment tied to 3-year relative total stockholder return versus the S&P 500.
Insider transactions at ServiceNow (NOW): Amit Zavery, President, CPO and COO, reported transactions on 08/15/2025 related to restricted stock units (RSUs) and common stock. He received 627 shares upon vesting of RSUs (transaction code M) and simultaneously surrendered 627 shares to cover federal and state tax withholding, leaving 6,275 shares beneficially owned directly. Separately, 338 shares were disposed of under transaction code F at a price of $867.24, reducing direct holdings to 6,559 shares after that sale. The RSUs vest quarterly at 1/12th increments, with the first vesting on 05/15/2025, subject to continued service. The Form 4 was signed by attorney-in-fact on 08/19/2025.
Jacqueline P. Canney, Chief People & AI Enblmt. Officer at ServiceNow (NOW), reported multiple transactions on Form 4 related to vesting of restricted stock units (RSUs), tax-withholding share remittances, and an executed sale under a 10b5-1 plan. On 08/15/2025 she acquired 2,703 shares, 194 shares, and 298 shares upon RSU vesting and had previously relinquished 1,380, 100, and 153 shares to satisfy tax withholding at $867.24 per share, leaving beneficial ownership balances ranging from 3,027 to 5,730 shares across line items. A sale of 1,562 shares occurred on 08/18/2025 at $866.45 per share under a Rule 10b5-1 plan adopted February 27, 2025.
Gina Mastantuono, President and CFO of ServiceNow, Inc. (NOW), reported multiple equity transactions on Form 4. On 08/15/2025 she received restricted stock units that converted into 4,442, 319, and 471 shares of common stock upon vesting, recorded as acquisitions at $0 per share. Concurrently she surrendered 2,388, 172, and 254 shares to satisfy federal and state tax withholding obligations at a reported price of $867.24 per share. Following those transactions her beneficial ownership moved between 16,014 and 13,990 shares across line items. On 08/18/2025 a separate sale of 1,762 shares occurred at $866.45 per share. The filing notes the 08/18 sale was effected under a Rule 10b5-1 trading plan and explains vesting schedules and performance-based conditions for the RSUs.
ServiceNow insider transactions summary: Nicholas Tzitzon, Vice Chairman and officer of ServiceNow (NOW), reported multiple equity transactions between 08/15/2025 and 08/18/2025 arising from vesting of restricted stock units and exercises under the companys equity plans and pursuant to a Rule 10b5-1 trading plan adopted February 28, 2025. On 08/15/2025 he was credited with multiple RSU acquisitions totaling 2,782 shares (various vesting tranches), and relinquished 1,347 shares to satisfy tax-withholding obligations at $867.24 per share. On 08/18/2025 he sold 1,719 shares at $866.45, leaving beneficial ownership of 3,000 shares reported following the transactions.
Servicenow, Inc. (NOW) Form 144 filing discloses proposed sale of securities pursuant to Rule 144. The notice reports 1,585 shares of Common stock held at Fidelity Brokerage Services LLC are proposed to be sold on 08/19/2025 on the NYSE with an aggregate market value of $1,426,502.32. The filing shows these 1,585 shares were acquired through restricted stock vesting in four tranches between 08/07/2025 and 08/17/2025, and the listed consideration is compensation.
The filing also discloses a sale during the past three months by William Mcdermott of 2,050 common shares for gross proceeds of $2,074,620.76. Outstanding shares are shown as 208,000,000. Many issuer and filer contact fields are blank or not populated in the provided text.
Paul Edward Chamberlain, a director of ServiceNow, Inc. (NOW), reported a sale of 300 shares of common stock on 08/14/2025 at a reported price of $860 per share, leaving him with 9,886 shares beneficially owned in a direct capacity. The Form 4 indicates the sale was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 30, 2024, and the form was signed via attorney-in-fact on 08/18/2025. The filing is a routine insider transaction report disclosing the disposition and remaining ownership.