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[Form 4] SERVICENOW, INC. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Very Negative)
Form Type
4
Rhea-AI Filing Summary

William R. McDermott, Chairman & CEO of ServiceNow (NOW), reported multiple restricted stock unit vesting events and related share transactions on August 15, 2025. He had 11,586, 832 and 1,255 restricted stock units convert to common stock (reported as acquisition code M) at a $0 per-share conversion, and the filing shows he relinquished 6,228, 448 and 675 shares in separate dispositions to satisfy federal and state tax withholding obligations at a price of $867.24 per share. The Form 4 also reports 4,881 shares indirectly owned by a trust. The RSUs included performance- and time-based awards with specified vesting schedules and a performance adjustment tied to 3-year relative total stockholder return versus the S&P 500.

William R. McDermott, Presidente e CEO di ServiceNow (NOW), ha comunicato il verificarsi di pi霉 eventi di vesting di unit脿 azionarie vincolate (RSU) e relative operazioni su azioni il 15 agosto 2025. Sono state convertite in azioni ordinarie (segnalate con codice di acquisizione M) 11.586, 832 e 1.255 RSU a un prezzo di conversione di $0 per azione, e la segnalazione indica che ha ceduto separatamente 6.228, 448 e 675 azioni per soddisfare le ritenute fiscali federali e statali, a un prezzo di $867,24 per azione. Il Modulo 4 riporta inoltre 4.881 azioni detenute indirettamente tramite un trust. Le RSU comprendevano premi legati alla performance e all鈥檃nzianit脿 con calendario di maturazione specificato e un aggiustamento di performance riferito al rendimento totale per gli azionisti relativo su 3 anni rispetto all鈥橲&P 500.

William R. McDermott, presidente y CEO de ServiceNow (NOW), notific贸 varios eventos de adquisici贸n (vesting) de unidades restringidas de acciones y transacciones relacionadas el 15 de agosto de 2025. Se convirtieron en acciones ordinarias (informadas con el c贸digo de adquisici贸n M) 11.586, 832 y 1.255 RSU a una conversi贸n de $0 por acci贸n, y el informe muestra que cedi贸 por separado 6.228, 448 y 675 acciones para cubrir las retenciones fiscales federales y estatales, a un precio de $867,24 por acci贸n. El Formulario 4 tambi茅n informa 4.881 acciones indirectamente pose铆das mediante un fideicomiso. Las RSU inclu铆an premios por desempe帽o y por antig眉edad con calendarios de vesting espec铆ficos y un ajuste por desempe帽o vinculado al retorno total para accionistas relativo en 3 a帽os frente al S&P 500.

ServiceNow(NOW) 須岇灔 瓴� CEO William R. McDermott電� 2025雲� 8鞗� 15鞚� 鞐煬 鞝滍暅 欤检嫕 雼渼(RSU) 氩犾姢韺� 鞚措菠韸� 氚� 甏�霠� 欤检嫕 瓯半灅毳� 氤搓碃頄堨姷雼堧嫟. 臧侁皝 11,586, 832, 1,255臧滌潣 RSU臧� 欤茧嫻 $0 鞝勴櫂臧�搿� 氤错喌欤茧 鞝勴櫂(旆摑 旖旊摐 M鞙茧 氤搓碃)霅橃棃瓿�, 氤搓碃靹滌棎電� 鞐半癌 氚� 欤� 靹戈笀 鞗愳矞歆曥垬毳� 於╇嫻頃橁赴 鞙勴暣 氤勲弰 觳橂秳鞙茧 6,228, 448, 675欤茧ゼ 欤茧嫻 $867.24鞐� 鞏戨弰頄堧嫟瓿� 鞝來榾 鞛堨姷雼堧嫟. Form 4鞐愲姅 霕愴暅 鞁犿儊鞚� 韱淀暣 臧勳爲 氤挫湢頃� 4,881欤缄皜 氤搓碃霅橃柎 鞛堨姷雼堧嫟. 頃措嫻 RSU電� 歆�鞝曤悳 氩犾姢韺� 鞚检爼鞚� 靹标臣旮半皹 氚� 鞁滉皠旮半皹 氤挫儊鞙茧 甑劚霅橂┌, 靹标臣 臁办爼鞚� 3雲勱皠 S&P 500 雽�牍� 靸侂寑 齑濎＜欤检垬鞚惦鞐� 鞐半彊霅╇媹雼�.

William R. McDermott, pr茅sident et PDG de ServiceNow (NOW), a d茅clar茅 plusieurs 茅v茅nements de vesting d鈥檜nit茅s d鈥檃ctions restreintes (RSU) et des op茅rations d鈥檃ctions connexes le 15 ao没t 2025. 11 586, 832 et 1 255 RSU ont 茅t茅 converties en actions ordinaires (d茅clar茅es avec le code d鈥檃cquisition M) 脿 une conversion de 0 $ par action, et le d茅p么t indique qu鈥檌l a c茅d茅 s茅par茅ment 6 228, 448 et 675 actions pour satisfaire les retenues fiscales f茅d茅rales et d鈥櫭塼at, au prix de 867,24 $ par action. Le formulaire 4 rapporte 茅galement 4 881 actions d茅tenues indirectement par un trust. Les RSU comprenaient des attributions li茅es 脿 la performance et au temps avec des calendriers de vesting sp茅cifi茅s et un ajustement de performance li茅 au rendement total pour les actionnaires sur 3 ans relatif au S&P 500.

William R. McDermott, Vorsitzender und CEO von ServiceNow (NOW), meldete am 15. August 2025 mehrere Vesting-Ereignisse von Restricted Stock Units (RSU) und damit verbundene Aktiengesch盲fte. 11.586, 832 und 1.255 RSU wurden zu Stammaktien konvertiert (als Erwerbscode M gemeldet) zu einem Umrechnungspreis von $0 je Aktie, und die Meldung zeigt, dass er jeweils 6.228, 448 und 675 Aktien ver盲u脽erte, um bundes- und staatsteuerliche Quellensteuern zu erf眉llen, zum Preis von $867,24 je Aktie. Das Formular 4 berichtet au脽erdem 眉ber 4.881 Aktien, die indirekt durch einen Trust gehalten werden. Die RSU umfassten leistungs- und zeitabh盲ngige Awards mit festgelegten Vesting-Zeitpl盲nen sowie eine leistungsbezogene Anpassung, die an die 3鈥慾盲hrige relative Gesamtrendite f眉r Aktion盲re gegen眉ber dem S&P 500 gekoppelt ist.

Positive
  • Material vesting of RSUs: 11,586, 832 and 1,255 restricted stock units converted to common stock, reflecting executed compensation awards
  • Performance-based award achievement: A portion of the RSUs were performance-based and determined achieved by the Compensation Committee
Negative
  • Share dispositions to cover taxes: Relinquished 6,228, 448 and 675 shares via withholding at $867.24 per share, reducing net newly acquired shares

Insights

TL;DR: CEO vesting-generated share increases offset by tax-withholding sales; net shareholding changed but no new open-market buy/sell signal.

The filing documents routine vesting of performance- and service-based restricted stock units that converted to shares on August 15, 2025, and contemporaneous share transfers to cover tax withholding at an identified price of $867.24 per share. These are compensatory transactions rather than discretionary open-market trades, indicating compensation realization rather than active portfolio rebalancing. The reported indirect trust ownership of 4,881 shares remains a small, noted position. Overall, this is a standard executive equity compensation settlement with quantifiable share movements.

TL;DR: Transactions reflect standard executive equity governance: performance/time-based vesting and tax withholding mechanics.

The Form 4 discloses multiple RSU vesting events tied to time- and performance-based conditions established under the company plan and confirmed by the Compensation Committee. The reporting includes use of share withholding to satisfy tax obligations consistent with Rule 16b-3 practices. No departures, option grants, or discretionary open-market sales by the reporting person are disclosed. From a governance perspective, documentation and timing appear consistent with standard equity award administration.

William R. McDermott, Presidente e CEO di ServiceNow (NOW), ha comunicato il verificarsi di pi霉 eventi di vesting di unit脿 azionarie vincolate (RSU) e relative operazioni su azioni il 15 agosto 2025. Sono state convertite in azioni ordinarie (segnalate con codice di acquisizione M) 11.586, 832 e 1.255 RSU a un prezzo di conversione di $0 per azione, e la segnalazione indica che ha ceduto separatamente 6.228, 448 e 675 azioni per soddisfare le ritenute fiscali federali e statali, a un prezzo di $867,24 per azione. Il Modulo 4 riporta inoltre 4.881 azioni detenute indirettamente tramite un trust. Le RSU comprendevano premi legati alla performance e all鈥檃nzianit脿 con calendario di maturazione specificato e un aggiustamento di performance riferito al rendimento totale per gli azionisti relativo su 3 anni rispetto all鈥橲&P 500.

William R. McDermott, presidente y CEO de ServiceNow (NOW), notific贸 varios eventos de adquisici贸n (vesting) de unidades restringidas de acciones y transacciones relacionadas el 15 de agosto de 2025. Se convirtieron en acciones ordinarias (informadas con el c贸digo de adquisici贸n M) 11.586, 832 y 1.255 RSU a una conversi贸n de $0 por acci贸n, y el informe muestra que cedi贸 por separado 6.228, 448 y 675 acciones para cubrir las retenciones fiscales federales y estatales, a un precio de $867,24 por acci贸n. El Formulario 4 tambi茅n informa 4.881 acciones indirectamente pose铆das mediante un fideicomiso. Las RSU inclu铆an premios por desempe帽o y por antig眉edad con calendarios de vesting espec铆ficos y un ajuste por desempe帽o vinculado al retorno total para accionistas relativo en 3 a帽os frente al S&P 500.

ServiceNow(NOW) 須岇灔 瓴� CEO William R. McDermott電� 2025雲� 8鞗� 15鞚� 鞐煬 鞝滍暅 欤检嫕 雼渼(RSU) 氩犾姢韺� 鞚措菠韸� 氚� 甏�霠� 欤检嫕 瓯半灅毳� 氤搓碃頄堨姷雼堧嫟. 臧侁皝 11,586, 832, 1,255臧滌潣 RSU臧� 欤茧嫻 $0 鞝勴櫂臧�搿� 氤错喌欤茧 鞝勴櫂(旆摑 旖旊摐 M鞙茧 氤搓碃)霅橃棃瓿�, 氤搓碃靹滌棎電� 鞐半癌 氚� 欤� 靹戈笀 鞗愳矞歆曥垬毳� 於╇嫻頃橁赴 鞙勴暣 氤勲弰 觳橂秳鞙茧 6,228, 448, 675欤茧ゼ 欤茧嫻 $867.24鞐� 鞏戨弰頄堧嫟瓿� 鞝來榾 鞛堨姷雼堧嫟. Form 4鞐愲姅 霕愴暅 鞁犿儊鞚� 韱淀暣 臧勳爲 氤挫湢頃� 4,881欤缄皜 氤搓碃霅橃柎 鞛堨姷雼堧嫟. 頃措嫻 RSU電� 歆�鞝曤悳 氩犾姢韺� 鞚检爼鞚� 靹标臣旮半皹 氚� 鞁滉皠旮半皹 氤挫儊鞙茧 甑劚霅橂┌, 靹标臣 臁办爼鞚� 3雲勱皠 S&P 500 雽�牍� 靸侂寑 齑濎＜欤检垬鞚惦鞐� 鞐半彊霅╇媹雼�.

William R. McDermott, pr茅sident et PDG de ServiceNow (NOW), a d茅clar茅 plusieurs 茅v茅nements de vesting d鈥檜nit茅s d鈥檃ctions restreintes (RSU) et des op茅rations d鈥檃ctions connexes le 15 ao没t 2025. 11 586, 832 et 1 255 RSU ont 茅t茅 converties en actions ordinaires (d茅clar茅es avec le code d鈥檃cquisition M) 脿 une conversion de 0 $ par action, et le d茅p么t indique qu鈥檌l a c茅d茅 s茅par茅ment 6 228, 448 et 675 actions pour satisfaire les retenues fiscales f茅d茅rales et d鈥櫭塼at, au prix de 867,24 $ par action. Le formulaire 4 rapporte 茅galement 4 881 actions d茅tenues indirectement par un trust. Les RSU comprenaient des attributions li茅es 脿 la performance et au temps avec des calendriers de vesting sp茅cifi茅s et un ajustement de performance li茅 au rendement total pour les actionnaires sur 3 ans relatif au S&P 500.

William R. McDermott, Vorsitzender und CEO von ServiceNow (NOW), meldete am 15. August 2025 mehrere Vesting-Ereignisse von Restricted Stock Units (RSU) und damit verbundene Aktiengesch盲fte. 11.586, 832 und 1.255 RSU wurden zu Stammaktien konvertiert (als Erwerbscode M gemeldet) zu einem Umrechnungspreis von $0 je Aktie, und die Meldung zeigt, dass er jeweils 6.228, 448 und 675 Aktien ver盲u脽erte, um bundes- und staatsteuerliche Quellensteuern zu erf眉llen, zum Preis von $867,24 je Aktie. Das Formular 4 berichtet au脽erdem 眉ber 4.881 Aktien, die indirekt durch einen Trust gehalten werden. Die RSU umfassten leistungs- und zeitabh盲ngige Awards mit festgelegten Vesting-Zeitpl盲nen sowie eine leistungsbezogene Anpassung, die an die 3鈥慾盲hrige relative Gesamtrendite f眉r Aktion盲re gegen眉ber dem S&P 500 gekoppelt ist.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
McDermott William R
(Last) (First) (Middle)
C/O SERVICENOW, INC.
2225 LAWSON LANE
(Street)
SANTA CLARA CA 95054
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chairman & CEO
3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/15/2025 M 11,586 A $0 19,288 D
Common Stock 08/15/2025 F 6,228(1) D $867.24 13,060 D
Common Stock 08/15/2025 M 832 A $0 13,892 D
Common Stock 08/15/2025 F 448(1) D $867.24 13,444 D
Common Stock 08/15/2025 M 1,255 A $0 14,699 D
Common Stock 08/15/2025 F 675(1) D $867.24 14,024 D
Common Stock 4,881 I by Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (2) 08/15/2025 M 11,586 (3)(4) (3)(4) Common Stock 11,586 $0 11,586 D
Restricted Stock Units (2) 08/15/2025 M 832 (5) (5) Common Stock 832 $0 4,992 D
Restricted Stock Units (2) 08/15/2025 M 1,255 (6) (6) Common Stock 1,255 $0 12,548 D
Explanation of Responses:
1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
2. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
3. 30% of the shares subject to the restricted stock units vested on February 17, 2024, 15% of the shares subject to the restricted stock units vested on each of August 17, 2024 and February 17, 2025, 20% of the shares subject to the restricted stock units vested on August 17, 2025, and the final vest on February 17, 2026 of 20% of the shares subject to the restricted stock units is subject to adjustment based on the Issuer's 3-year relative total stockholder return performance against the S&P 500 index for the period from January 1, 2023 to December 31, 2025, subject to the reporting person's continued service to the Issuer on each vesting date.
4. Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2023 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2023 until December 31, 2023, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on January 22, 2024.
5. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
6. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on May 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
Remarks:
/s/ William R. McDermott by Russell S. Elmer, Attorney-in-Fact 08/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source:

FAQ

What did ServiceNow (NOW) Chairman & CEO William McDermott report on Form 4?

The Form 4 reports vesting-related acquisitions of 11,586, 832 and 1,255 shares from restricted stock units and concurrent dispositions of 6,228, 448 and 675 shares to satisfy tax withholding at $867.24 per share.

Were the awarded restricted stock units time-based or performance-based?

The filing shows both types: certain RSUs were performance-based with a 3-year relative TSR modifier versus the S&P 500 and others vested on scheduled quarterly/time-based vesting dates.

How many shares are indirectly owned by the reporting person after these transactions?

The Form 4 discloses 4,881 shares held indirectly by a trust; direct beneficial ownership figures following each transaction are listed in the filing tables.

What price was used for the share dispositions to cover taxes?

The share dispositions to satisfy tax withholding are reported at a price of $867.24 per share.

Do these transactions indicate open-market selling by the CEO?

No. The filing indicates shares were relinquished to satisfy tax withholding obligations related to RSU vesting, not discretionary open-market sales.
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Servicenow Inc

NYSE:NOW

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#61 Ranked by Market Cap
N/A Ranked by Dividends

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NOW Stock Data

194.93B
207.56M
0.2%
90.89%
1.42%
Software - Application
Services-prepackaged Software
United States
SANTA CLARA