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[Form 4] SERVICENOW, INC. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Paul Fipps, President, Global Customer Operations at ServiceNow (NOW), reported a series of equity transactions with earliest transaction date 08/15/2025. Multiple restricted stock units (RSUs) vested on that date, resulting in the acquisition of 946, 68, 60, 188, and 221 shares (total acquired via vesting: 1,483 shares) and corresponding increases in beneficial ownership shown in the filing. To satisfy federal and state tax withholding, the reporting person relinquished 379, 28, 24, 76, and 89 shares (total relinquished: 596) at a reported price of $867.24 per share. The filing explains the RSU vesting schedules, including performance-based and time-based vesting and a relative TSR modifier for a portion of the grant. The Form 4 was signed by an attorney-in-fact on 08/19/2025.

Paul Fipps, Presidente, Global Customer Operations di ServiceNow (NOW), ha comunicato una serie di operazioni su azioni con data della prima operazione 15/08/2025. Pi霉 unit脿 di azioni vincolate (RSU) sono maturate in quella data, comportando l'acquisizione di 946, 68, 60, 188 e 221 azioni (totale acquisito per maturazione: 1.483 azioni) e l'aumento della propriet脿 effettiva indicato nel documento. Per coprire le ritenute fiscali federali e statali, il soggetto segnalante ha ceduto 379, 28, 24, 76 e 89 azioni (totale ceduto: 596) a un prezzo dichiarato di $867,24 per azione. Il rapporto descrive i piani di maturazione delle RSU, inclusi meccanismi legati alle performance e al tempo, oltre a un modificatore relativo al TSR per una parte dell'assegnazione. Il Modulo 4 猫 stato firmato da un procuratore il 19/08/2025.

Paul Fipps, Presidente de Global Customer Operations en ServiceNow (NOW), inform贸 una serie de transacciones de capital con fecha de la primera operaci贸n 15/08/2025. Varias unidades restringidas de acciones (RSU) vencieron en esa fecha, lo que dio lugar a la adquisici贸n de 946, 68, 60, 188 y 221 acciones (total adquirido por vesting: 1.483 acciones) y al correspondiente aumento de la propiedad beneficiaria reflejado en la presentaci贸n. Para cubrir las retenciones fiscales federales y estatales, la persona informante entreg贸 379, 28, 24, 76 y 89 acciones (total entregado: 596) a un precio informado de $867,24 por acci贸n. La presentaci贸n explica los calendarios de vesting de las RSU, incluyendo vesting por desempe帽o y por tiempo, y un modificador relativo del TSR para parte de la concesi贸n. El Formulario 4 fue firmado por un apoderado el 19/08/2025.

Paul Fipps, ServiceNow (NOW) 旮�搿滊皽 瓿犼皾 鞖挫榿 齑濌磩 靷灔, 斓滌磮 瓯半灅鞚检澊 2025-08-15鞚� 鞚茧牗鞚� 歆�攵� 瓯半灅毳� 氤搓碃頄堨姷雼堧嫟. 鞐煬 鞝滍暅攵�欤检嫕(RSU)鞚� 頃措嫻 鞚检瀽鞐� 氩犾姢韺呺悩鞏� 946, 68, 60, 188, 221欤茧ゼ 旆摑頄堨溂氅�(氩犾姢韺呾溂搿� 旆摑頃� 齑濌硠: 1,483欤�) 鞝滌稖靹滊鞐� 靻岇湢歆�攵� 歃濌皜臧� 氚橃榿霅橃棃鞀惦媹雼�. 鞐半癌 氚� 欤� 靹戈笀 鞗愳矞歆曥垬毳� 於╇嫻頃橁赴 鞙勴暣 氤搓碃鞛愲姅 379, 28, 24, 76, 89欤茧ゼ 鞏戨弰頄堨溂氅�(鞏戨弰 齑濌硠: 596) 欤茧嫻 鞁犼碃 臧�瓴╈潃 $867.24鞓�鞀惦媹雼�. 鞝滌稖靹滌棎電� 靹标臣 旮半皹 氚� 鞁滉皠 旮半皹 氩犾姢韺呾潉 韽暔頃� RSU 氩犾姢韺� 鞚检爼瓿� 鞚茧秬 氤挫“旮堨棎 雽�頃� 靸侂寑 TSR 臁办爼鞛愱皜 靹る獏霅橃柎 鞛堨姷雼堧嫟. Form 4電� 雽�毽澑鞚� 2025-08-19鞐� 靹滊獏頄堨姷雼堧嫟.

Paul Fipps, Pr茅sident, Global Customer Operations chez ServiceNow (NOW), a d茅clar茅 une s茅rie de transactions sur titres dont la premi猫re op茅ration remonte au 15/08/2025. Plusieurs unit茅s d'actions restreintes (RSU) ont acquis leurs droits 脿 cette date, entra卯nant l'acquisition de 946, 68, 60, 188 et 221 actions (total acquis par vesting : 1鈥�483 actions) et une augmentation de la d茅tention b茅n茅ficiaire indiqu茅e dans le d茅p么t. Pour couvrir les retenues fiscales f茅d茅rales et 茅tatiques, la personne d茅clarant a c茅d茅 379, 28, 24, 76 et 89 actions (total c茅d茅 : 596) 脿 un prix d茅clar茅 de 867,24 $ par action. Le d茅p么t explique les calendriers de vesting des RSU, incluant du vesting li茅 脿 la performance et au temps, ainsi qu'un modificateur TSR relatif pour une partie de la prime. Le formulaire 4 a 茅t茅 sign茅 par un mandataire le 19/08/2025.

Paul Fipps, President, Global Customer Operations bei ServiceNow (NOW), meldete eine Reihe von Eigenkapitaltransaktionen mit dem fr眉hesten Transaktionsdatum 15.08.2025. Mehrere Restricted Stock Units (RSUs) wurden an diesem Datum freigegeben, wodurch 946, 68, 60, 188 und 221 Aktien erworben wurden (gesamt durch Vesting erworben: 1.483 Aktien) und sich das wirtschaftliche Eigentum in der Meldung erh枚hte. Zur Deckung der bundes- und bundesstaatlichen Steuerabz眉ge gab die meldende Person 379, 28, 24, 76 und 89 Aktien ab (gesamt abgegeben: 596) zu einem gemeldeten Preis von $867,24 pro Aktie. Die Einreichung erl盲utert die Vesting-Pl盲ne der RSUs, einschlie脽lich leistungs- und zeitabh盲ngiger Vestings sowie eines relativen TSR-Anpassungsfaktors f眉r einen Teil der Gew盲hrung. Das Formular 4 wurde am 19.08.2025 von einem Bevollm盲chtigten unterzeichnet.

Positive
  • RSU vesting increased direct beneficial ownership by net shares after tax withholding, reflecting compensation realization
  • Disclosure includes detailed vesting schedules and performance conditions, including the TSR-based adjustment and Compensation Committee determination
Negative
  • None.

Insights

TL;DR: Routine insider vesting and tax-withholding share disposition; increases net holdings but is non-operational.

The filing documents time- and performance-based RSU vesting that converted into 1,483 common shares on 08/15/2025, with 596 shares surrendered to cover tax obligations at $867.24 per share. Net added shares increase the reporting person鈥檚 direct ownership and reflect compensation realization rather than open-market purchases or sales. There are no exercise prices or option purchases; transactions are compensation-related and typical for senior executives.

TL;DR: Disclosure is complete and follows Rule 16b-3 mechanics; vesting includes performance contingency for part of the grant.

The Form 4 clarifies that certain RSUs were performance-based with a TSR modifier tied to S&P 500 relative performance and that tax-withholding was effected by share relinquishment per Rule 16b-3. Vesting schedules and committee determination dates are disclosed, supporting compliance and transparent insider reporting. No departures, option exercises, or unusual transactions are indicated.

Paul Fipps, Presidente, Global Customer Operations di ServiceNow (NOW), ha comunicato una serie di operazioni su azioni con data della prima operazione 15/08/2025. Pi霉 unit脿 di azioni vincolate (RSU) sono maturate in quella data, comportando l'acquisizione di 946, 68, 60, 188 e 221 azioni (totale acquisito per maturazione: 1.483 azioni) e l'aumento della propriet脿 effettiva indicato nel documento. Per coprire le ritenute fiscali federali e statali, il soggetto segnalante ha ceduto 379, 28, 24, 76 e 89 azioni (totale ceduto: 596) a un prezzo dichiarato di $867,24 per azione. Il rapporto descrive i piani di maturazione delle RSU, inclusi meccanismi legati alle performance e al tempo, oltre a un modificatore relativo al TSR per una parte dell'assegnazione. Il Modulo 4 猫 stato firmato da un procuratore il 19/08/2025.

Paul Fipps, Presidente de Global Customer Operations en ServiceNow (NOW), inform贸 una serie de transacciones de capital con fecha de la primera operaci贸n 15/08/2025. Varias unidades restringidas de acciones (RSU) vencieron en esa fecha, lo que dio lugar a la adquisici贸n de 946, 68, 60, 188 y 221 acciones (total adquirido por vesting: 1.483 acciones) y al correspondiente aumento de la propiedad beneficiaria reflejado en la presentaci贸n. Para cubrir las retenciones fiscales federales y estatales, la persona informante entreg贸 379, 28, 24, 76 y 89 acciones (total entregado: 596) a un precio informado de $867,24 por acci贸n. La presentaci贸n explica los calendarios de vesting de las RSU, incluyendo vesting por desempe帽o y por tiempo, y un modificador relativo del TSR para parte de la concesi贸n. El Formulario 4 fue firmado por un apoderado el 19/08/2025.

Paul Fipps, ServiceNow (NOW) 旮�搿滊皽 瓿犼皾 鞖挫榿 齑濌磩 靷灔, 斓滌磮 瓯半灅鞚检澊 2025-08-15鞚� 鞚茧牗鞚� 歆�攵� 瓯半灅毳� 氤搓碃頄堨姷雼堧嫟. 鞐煬 鞝滍暅攵�欤检嫕(RSU)鞚� 頃措嫻 鞚检瀽鞐� 氩犾姢韺呺悩鞏� 946, 68, 60, 188, 221欤茧ゼ 旆摑頄堨溂氅�(氩犾姢韺呾溂搿� 旆摑頃� 齑濌硠: 1,483欤�) 鞝滌稖靹滊鞐� 靻岇湢歆�攵� 歃濌皜臧� 氚橃榿霅橃棃鞀惦媹雼�. 鞐半癌 氚� 欤� 靹戈笀 鞗愳矞歆曥垬毳� 於╇嫻頃橁赴 鞙勴暣 氤搓碃鞛愲姅 379, 28, 24, 76, 89欤茧ゼ 鞏戨弰頄堨溂氅�(鞏戨弰 齑濌硠: 596) 欤茧嫻 鞁犼碃 臧�瓴╈潃 $867.24鞓�鞀惦媹雼�. 鞝滌稖靹滌棎電� 靹标臣 旮半皹 氚� 鞁滉皠 旮半皹 氩犾姢韺呾潉 韽暔頃� RSU 氩犾姢韺� 鞚检爼瓿� 鞚茧秬 氤挫“旮堨棎 雽�頃� 靸侂寑 TSR 臁办爼鞛愱皜 靹る獏霅橃柎 鞛堨姷雼堧嫟. Form 4電� 雽�毽澑鞚� 2025-08-19鞐� 靹滊獏頄堨姷雼堧嫟.

Paul Fipps, Pr茅sident, Global Customer Operations chez ServiceNow (NOW), a d茅clar茅 une s茅rie de transactions sur titres dont la premi猫re op茅ration remonte au 15/08/2025. Plusieurs unit茅s d'actions restreintes (RSU) ont acquis leurs droits 脿 cette date, entra卯nant l'acquisition de 946, 68, 60, 188 et 221 actions (total acquis par vesting : 1鈥�483 actions) et une augmentation de la d茅tention b茅n茅ficiaire indiqu茅e dans le d茅p么t. Pour couvrir les retenues fiscales f茅d茅rales et 茅tatiques, la personne d茅clarant a c茅d茅 379, 28, 24, 76 et 89 actions (total c茅d茅 : 596) 脿 un prix d茅clar茅 de 867,24 $ par action. Le d茅p么t explique les calendriers de vesting des RSU, incluant du vesting li茅 脿 la performance et au temps, ainsi qu'un modificateur TSR relatif pour une partie de la prime. Le formulaire 4 a 茅t茅 sign茅 par un mandataire le 19/08/2025.

Paul Fipps, President, Global Customer Operations bei ServiceNow (NOW), meldete eine Reihe von Eigenkapitaltransaktionen mit dem fr眉hesten Transaktionsdatum 15.08.2025. Mehrere Restricted Stock Units (RSUs) wurden an diesem Datum freigegeben, wodurch 946, 68, 60, 188 und 221 Aktien erworben wurden (gesamt durch Vesting erworben: 1.483 Aktien) und sich das wirtschaftliche Eigentum in der Meldung erh枚hte. Zur Deckung der bundes- und bundesstaatlichen Steuerabz眉ge gab die meldende Person 379, 28, 24, 76 und 89 Aktien ab (gesamt abgegeben: 596) zu einem gemeldeten Preis von $867,24 pro Aktie. Die Einreichung erl盲utert die Vesting-Pl盲ne der RSUs, einschlie脽lich leistungs- und zeitabh盲ngiger Vestings sowie eines relativen TSR-Anpassungsfaktors f眉r einen Teil der Gew盲hrung. Das Formular 4 wurde am 19.08.2025 von einem Bevollm盲chtigten unterzeichnet.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fipps Paul
(Last) (First) (Middle)
2225 LAWSON LANE
(Street)
SANTA CLARA CA 95054
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
President, Global Customer Ops
3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/15/2025 M 946 A $0 1,968 D
Common Stock 08/15/2025 F 379(1) D $867.24 1,589 D
Common Stock 08/15/2025 M 68 A $0 1,657 D
Common Stock 08/15/2025 F 28(1) D $867.24 1,629 D
Common Stock 08/15/2025 M 60 A $0 1,689 D
Common Stock 08/15/2025 F 24(1) D $867.24 1,665 D
Common Stock 08/15/2025 M 188 A $0 1,853 D
Common Stock 08/15/2025 F 76(1) D $867.24 1,777 D
Common Stock 08/15/2025 M 221 A $0 1,998 D
Common Stock 08/15/2025 F 89(1) D $867.24 1,909 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (2) 08/15/2025 M 946 (3) (4) Common Stock 946 $0 947 D
Restricted Stock Units (2) 08/15/2025 M 68 (5) (5) Common Stock 68 $0 409 D
Restricted Stock Units (2) 08/15/2025 M 60 (6) (6) Common Stock 60 $0 478 D
Restricted Stock Units (2) 08/15/2025 M 188 (7) (7) Common Stock 188 $0 1,883 D
Restricted Stock Units (2) 08/15/2025 M 221 (8) (8) Common Stock 221 $0 2,436 D
Explanation of Responses:
1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
2. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
3. 30% of the shares subject to the restricted stock units vested on February 17, 2024, 15% of the shares subject to the restricted stock units vested on each of August 17, 2024 and February 17, 2025, 20% of the shares subject to the restricted stock units vested on August 17, 2025, and the final vest on February 17, 2026 of 20% of the shares subject to the restricted stock units is subject to adjustment based on the Issuer's 3-year relative total stockholder return performance against the S&P 500 index for the period from January 1, 2023 to December 31, 2025, subject to the reporting person's continued service to the Issuer on each vesting date.
4. Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2023 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2023 until December 31, 2023, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on January 22, 2024.
5. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
6. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on November 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
7. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on May 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
8. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on August 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
Remarks:
/s/ Paul Fipps by Russell S. Elmer, Attorney-in-Fact 08/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source:

FAQ

What transactions did Paul Fipps report on the Form 4 for ServiceNow (NOW)?

The Form 4 reports the vesting of restricted stock units resulting in acquisitions of 946, 68, 60, 188, and 221 shares on 08/15/2025, and the relinquishment of 379, 28, 24, 76, and 89 shares to satisfy tax withholding.

How many shares were relinquished for tax withholding and at what price?

A total of 596 shares were relinquished for tax withholding at a reported price of $867.24 per share.

Did the filing disclose any performance-based vesting conditions?

Yes. Part of the RSUs are performance-based with the final 20% tranche subject to adjustment based on the Issuer's relative total stockholder return versus the S&P 500 for 2023鈥�2025.

When was the Form 4 signed and who signed it?

The Form 4 was signed on behalf of Paul Fipps by an attorney-in-fact, Russell S. Elmer, with the signature date of 08/19/2025.

Do these transactions represent open-market trades?

No. The reported acquisitions are the result of RSU vesting (compensation), and the dispositions were shares surrendered to cover tax withholding.
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Servicenow Inc

NYSE:NOW

NOW Rankings

#68 Ranked by Market Cap
N/A Ranked by Dividends

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NOW Latest SEC Filings

Aug 19, 2025
[Form 4] SERVICENOW, INC. Insider Trading Activity
Aug 19, 2025
[Form 4] SERVICENOW, INC. Insider Trading Activity
Aug 19, 2025
[Form 4] SERVICENOW, INC. Insider Trading Activity
Aug 19, 2025
[Form 4] SERVICENOW, INC. Insider Trading Activity
Aug 19, 2025
[Form 4] SERVICENOW, INC. Insider Trading Activity

NOW Stock Data

179.97B
207.56M
0.19%
91.65%
1.55%
Software - Application
Services-prepackaged Software
United States
SANTA CLARA