AG˹ٷ

STOCK TITAN

[Form 4] SERVICENOW, INC. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW) had restricted stock units vest that converted into 526 shares. To satisfy tax withholding on the vesting, 269 shares were relinquished in exchange for the company covering federal and state taxes at an effective price of $874.12 per share. Separately, 257 shares were sold at $878.39 pursuant to a Rule 10b5-1 trading plan adopted February 27, 2025.

After these transactions the reporting person beneficially owned 3,027 shares. The filing documents a routine vesting event, associated tax withholding, and a pre‑arranged sale under a trading plan; no earnings or operational items are disclosed.

Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW) ha visto maturare delle unità di stock vincolato convertitesi in 526 azioni. Per soddisfare la ritenuta fiscale sul vesting, sono state cedute 269 azioni in cambio della copertura, da parte della società, delle imposte federali e statali a un prezzo effettivo di $874.12 per azione. Separatamente, 257 azioni sono state vendute a $878.39 ai sensi di un piano di negoziazione Rule 10b5-1 adottato il 27 febbraio 2025.

Dopo queste operazioni la persona segnalante deteneva beneficiariamente 3,027 azioni. Il deposito documenta un evento di vesting di routine, la ritenuta fiscale correlata e una vendita preprogrammata nell'ambito del piano di trading; non vengono indicate informazioni su utili o elementi operativi.

Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW) tuvo unidades de acciones restringidas que vencieron y se convirtieron en 526 acciones. Para cubrir la retención fiscal por el vesting, se entregaron 269 acciones a cambio de que la compañía cubriera los impuestos federales y estatales a un precio efectivo de $874.12 por acción. Por separado, se vendieron 257 acciones a $878.39 en virtud de un plan de negociación Rule 10b5-1 adoptado el 27 de febrero de 2025.

Tras estas operaciones, la persona informante poseía beneficiariamente 3,027 acciones. El formulario documenta un evento de vesting rutinario, la retención fiscal asociada y una venta preestablecida bajo un plan de trading; no se divulgan datos sobre ganancias u operaciones.

Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW)� 제한부 주식 단위(RSU)가 권리확정(vesting)되어 526�� 전환되었습니�. 권리확정� 따른 세금 원천징수� 충당하기 위해 269주를 포기하여 회사가 연방 � � 세금� 주당 유효 가� $874.12� 부담했습니�. 별도�, 257주가 매도되어 Rule 10b5-1 거래계획� 따라 $878.39� 매각되었으며, 해당 계획은 2025� 2� 27일에 채택되었습니�.

이들 거래 이후 보고인은 실질적으� 3,027�� 보유하게 되었습니�. 제출 서류� 정기적인 vesting 이벤�, 관� 세금 원천징수 � 사전수립� 거래계획� 따른 매각� 문서화한 것으�, 수익이나 운영 관� 항목은 공개되지 않았습니�.

Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW) a vu des unités d'actions restreintes arriver à échéance et se convertir en 526 actions. Pour couvrir la retenue fiscale liée au vesting, 269 actions ont été cédées en échange de la prise en charge par la société des impôts fédéraux et étatiques à un prix effectif de $874.12 par action. Par ailleurs, 257 actions ont été vendues à $878.39 en vertu d'un plan de négociation Rule 10b5-1 adopté le 27 février 2025.

Après ces opérations, la personne déclarante détenait à titre bénéficiaire 3,027 actions. Le dépôt documente un événement de vesting de routine, la retenue fiscale associée et une vente préétablie dans le cadre d'un plan de trading ; aucun élément de revenus ou d'exploitation n'est divulgué.

Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW) hatte Restricted Stock Units, die ausgeübt wurden und in 526 Aktien umgewandelt wurden. Zur Begleichung der steuerlichen Abzugsverpflichtung bei der Ausübung wurden 269 Aktien abgegeben, wobei das Unternehmen die Bundes- und Landessteuern zu einem effektiven Preis von $874.12 je Aktie übernahm. Separat wurden 257 Aktien verkauft zu $878.39 im Rahmen eines Rule-10b5-1-Handelsplans, der am 27. Februar 2025 verabschiedet wurde.

Nach diesen Transaktionen besaß die meldende Person wirtschaftlich 3,027 Aktien. Die Meldung dokumentiert ein routinemäßiges Vesting-Ereignis, die damit verbundene Steuerabführung und einen vorab vereinbarten Verkauf unter einem Handelsplan; es werden keine Ertrags- oder operative Posten offengelegt.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: Executive vesting and a small pre‑arranged sale—limited market impact; shows compensation realization.

The transaction set is composed of 526 RSUs vesting, 269 shares withheld for taxes at $874.12 per share, and a 257‑share sale at $878.39 executed under a Rule 10b5�1 plan. For a company of ServiceNow's scale, these share quantities are immaterial to overall capitalization and are consistent with standard executive compensation mechanics. The 10b5�1 plan reduces timing concerns about insider sales. This is a routine disclosure with minimal direct valuation impact.

TL;DR: Use of a 10b5�1 plan and tax‑withholding on RSU vesting indicate ordinary, preplanned insider activity—no governance red flags.

The filing explicitly states the sale was effected under a Rule 10b5�1 trading plan adopted on February 27, 2025, and that shares were relinquished to satisfy withholding obligations arising from RSU vesting. These disclosures align with accepted insider trading practices and compensation settlement procedures. There is no indication of opportunistic timing or undisclosed arrangements beyond the stated plan and tax withholding.

Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW) ha visto maturare delle unità di stock vincolato convertitesi in 526 azioni. Per soddisfare la ritenuta fiscale sul vesting, sono state cedute 269 azioni in cambio della copertura, da parte della società, delle imposte federali e statali a un prezzo effettivo di $874.12 per azione. Separatamente, 257 azioni sono state vendute a $878.39 ai sensi di un piano di negoziazione Rule 10b5-1 adottato il 27 febbraio 2025.

Dopo queste operazioni la persona segnalante deteneva beneficiariamente 3,027 azioni. Il deposito documenta un evento di vesting di routine, la ritenuta fiscale correlata e una vendita preprogrammata nell'ambito del piano di trading; non vengono indicate informazioni su utili o elementi operativi.

Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW) tuvo unidades de acciones restringidas que vencieron y se convirtieron en 526 acciones. Para cubrir la retención fiscal por el vesting, se entregaron 269 acciones a cambio de que la compañía cubriera los impuestos federales y estatales a un precio efectivo de $874.12 por acción. Por separado, se vendieron 257 acciones a $878.39 en virtud de un plan de negociación Rule 10b5-1 adoptado el 27 de febrero de 2025.

Tras estas operaciones, la persona informante poseía beneficiariamente 3,027 acciones. El formulario documenta un evento de vesting rutinario, la retención fiscal asociada y una venta preestablecida bajo un plan de trading; no se divulgan datos sobre ganancias u operaciones.

Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW)� 제한부 주식 단위(RSU)가 권리확정(vesting)되어 526�� 전환되었습니�. 권리확정� 따른 세금 원천징수� 충당하기 위해 269주를 포기하여 회사가 연방 � � 세금� 주당 유효 가� $874.12� 부담했습니�. 별도�, 257주가 매도되어 Rule 10b5-1 거래계획� 따라 $878.39� 매각되었으며, 해당 계획은 2025� 2� 27일에 채택되었습니�.

이들 거래 이후 보고인은 실질적으� 3,027�� 보유하게 되었습니�. 제출 서류� 정기적인 vesting 이벤�, 관� 세금 원천징수 � 사전수립� 거래계획� 따른 매각� 문서화한 것으�, 수익이나 운영 관� 항목은 공개되지 않았습니�.

Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW) a vu des unités d'actions restreintes arriver à échéance et se convertir en 526 actions. Pour couvrir la retenue fiscale liée au vesting, 269 actions ont été cédées en échange de la prise en charge par la société des impôts fédéraux et étatiques à un prix effectif de $874.12 par action. Par ailleurs, 257 actions ont été vendues à $878.39 en vertu d'un plan de négociation Rule 10b5-1 adopté le 27 février 2025.

Après ces opérations, la personne déclarante détenait à titre bénéficiaire 3,027 actions. Le dépôt documente un événement de vesting de routine, la retenue fiscale associée et une vente préétablie dans le cadre d'un plan de trading ; aucun élément de revenus ou d'exploitation n'est divulgué.

Jacqueline P. Canney, Chief People & AI Enablement Officer at ServiceNow (NOW) hatte Restricted Stock Units, die ausgeübt wurden und in 526 Aktien umgewandelt wurden. Zur Begleichung der steuerlichen Abzugsverpflichtung bei der Ausübung wurden 269 Aktien abgegeben, wobei das Unternehmen die Bundes- und Landessteuern zu einem effektiven Preis von $874.12 je Aktie übernahm. Separat wurden 257 Aktien verkauft zu $878.39 im Rahmen eines Rule-10b5-1-Handelsplans, der am 27. Februar 2025 verabschiedet wurde.

Nach diesen Transaktionen besaß die meldende Person wirtschaftlich 3,027 Aktien. Die Meldung dokumentiert ein routinemäßiges Vesting-Ereignis, die damit verbundene Steuerabführung und einen vorab vereinbarten Verkauf unter einem Handelsplan; es werden keine Ertrags- oder operative Posten offengelegt.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Canney Jacqueline P

(Last) (First) (Middle)
C/O SERVICENOW, INC.
2225 LAWSON LANE

(Street)
SANTA CLARA CA 95054

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief People & AI Enblmt. Off.
3. Date of Earliest Transaction (Month/Day/Year)
08/07/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/07/2025 M 526 A $0 3,553 D
Common Stock 08/07/2025 F 269(1) D $874.12 3,284 D
Common Stock 08/08/2025 S(2) 257 D $878.39 3,027 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (3) 08/07/2025 M 526 (4) (4) Common Stock 526 $0 2,631 D
Explanation of Responses:
1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
2. The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025.
3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
4. 3.33% of the shares subject to the restricted stock units vested on each of May 7, 2024, and August 7, 2024, 3.34% of the shares subject to the restricted stock units vested on November 7, 2024, and the remaining 90% of the shares subject to the restricted stock units will vest quarterly beginning on February 7, 2025, and subject to the reporting person's continued service to the Issuer on each vesting date.
Remarks:
/s/ Jacqueline P. Canney by Russell S. Elmer, Attorney-in-Fact 08/11/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
Servicenow Inc

NYSE:NOW

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194.93B
207.56M
0.2%
90.89%
1.42%
Software - Application
Services-prepackaged Software
United States
SANTA CLARA