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[Form 4] SERVICENOW, INC. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Gina Mastantuono, President and CFO of ServiceNow (NOW), reported equity activity occurring on August 7-8, 2025. 789 restricted stock units vested and converted into common stock; 425 shares were relinquished to satisfy federal and state tax withholding obligations at a price shown as $874.12 per share; and 292 shares were sold at $878.39 under a Rule 10b5-1 trading plan adopted November 22, 2024. Following these transactions the reporting person beneficially owned 11,551 common shares, and 3,946 restricted stock units remained outstanding. The filings state the 425-share surrender related specifically to RSU tax withholding and that each RSU converts to one share.

Gina Mastantuono, Presidente e CFO di ServiceNow (NOW), ha comunicato operazioni su azioni avvenute il 7-8 agosto 2025. 789 restricted stock units sono maturate e si sono convertite in azioni ordinarie; 425 azioni sono state cedute per soddisfare gli obblighi di ritenuta fiscale federale e statale al prezzo indicato di $874.12 per azione; e 292 azioni sono state vendute a $878.39 nell'ambito di un piano di trading Rule 10b5-1 adottato il 22 novembre 2024. A seguito di queste operazioni la dichiarante deteneva beneficiarialmente 11,551 azioni ordinarie, e rimanevano in essere 3,946 restricted stock units. I documenti indicano che la cessione delle 425 azioni riguardava specificamente la ritenuta fiscale sulle RSU e che ogni RSU si converte in una azione.

Gina Mastantuono, presidenta y directora financiera (CFO) de ServiceNow (NOW), inform贸 movimientos de acciones ocurridos el 7 y 8 de agosto de 2025. 789 unidades de acciones restringidas (RSU) vencieron y se convirtieron en acciones ordinarias; 425 acciones fueron entregadas para satisfacer las obligaciones de retenci贸n fiscal federales y estatales al precio indicado de $874.12 por acci贸n; y 292 acciones se vendieron a $878.39 bajo un plan de trading Rule 10b5-1 adoptado el 22 de noviembre de 2024. Tras estas transacciones la persona que informa pose铆a de forma beneficiaria 11,551 acciones ordinarias, y permanec铆an pendientes 3,946 RSU. Los documentos especifican que la entrega de 425 acciones se relacion贸 espec铆ficamente con la retenci贸n fiscal de las RSU y que cada RSU se convierte en una acci贸n.

ServiceNow(NOW)鞚� 靷灔 瓴� 斓滉碃鞛毂呾瀯鞛�(CFO)鞚� Gina Mastantuono電� 2025雲� 8鞗� 7~8鞚检棎 氚滌儩頃� 歆�攵勱卑霝橂ゼ 氤搓碃頄堨姷雼堧嫟. 789臧滌潣 鞝滍暅欤检嫕雼渼(RSU)臧� 靹标臣頃橃棳 氤错喌欤茧 鞝勴櫂霅橃棃瓿�; 425欤�電� 鞐半癌 氚� 欤� 靹戈笀 鞗愳矞歆曥垬 鞚橂毳� 於╈”頃橁赴 鞙勴暣 欤茧嫻 $874.12鞐� 鞏戨弰霅橃棃鞙茧┌; 292欤�電� 2024雲� 11鞗� 22鞚� 毂勴儩霅� Rule 10b5-1 瓯半灅瓿勴殟鞐� 霐半澕 欤茧嫻 $878.39鞐� 毵る弰霅橃棃鞀惦媹雼�. 鞚� 瓯半灅霌� 鞚错泟 氤搓碃鞚胳潃 順滍儩鞝侅溂搿� 11,551欤�鞚� 氤错喌欤茧ゼ 氤挫湢頃橁碃 鞛堨棃瓿�, 3,946臧滌潣 RSU臧� 鞐爠頌� 氙戈舶 靸來儨鞓�鞀惦媹雼�. 鞝滌稖靹滊鞐愲姅 425欤� 韽赴臧� RSU鞚� 靹戈笀 鞗愳矞歆曥垬鞕� 甏�霠悩鞐堨溂氅� 臧� RSU臧� 頃� 欤茧 鞝勴櫂霅滊嫟瓿� 氇呾嫓霅橃柎 鞛堨姷雼堧嫟.

Gina Mastantuono, pr茅sidente et directrice financi猫re (CFO) de ServiceNow (NOW), a d茅clar茅 des op茅rations sur titres intervenues les 7 et 8 ao没t 2025. 789 unit茅s d'actions restreintes (RSU) ont acquis droits et se sont converties en actions ordinaires ; 425 actions ont 茅t茅 remises pour satisfaire les obligations de retenue d'imp么t f茅d茅rales et 茅tatiques au prix indiqu茅 de $874.12 par action ; et 292 actions ont 茅t茅 vendues 脿 $878.39 dans le cadre d'un plan de n茅gociation Rule 10b5-1 adopt茅 le 22 novembre 2024. Apr猫s ces op茅rations, la d茅clarente poss茅dait 脿 titre b茅n茅ficiaire 11,551 actions ordinaires, et 3,946 RSU restaient en cours. Les dossiers pr茅cisent que la remise des 425 actions concernait sp茅cifiquement la retenue fiscale sur les RSU et que chaque RSU se convertit en une action.

Gina Mastantuono, Pr盲sidentin und Chief Financial Officer (CFO) von ServiceNow (NOW), meldete Aktienvorg盲nge, die sich am 7. und 8. August 2025 ereigneten. 789 Restricted Stock Units (RSU) sind f盲llig geworden und in Stammaktien umgewandelt worden; 425 Aktien wurden zur Erf眉llung bundes- und staatlicher Steuerabzugsverpflichtungen zu einem angegebenen Preis von $874.12 pro Aktie abgegeben; und 292 Aktien wurden zu $878.39 im Rahmen eines nach Rule 10b5-1 eingef眉hrten Handelsplans verkauft, der am 22. November 2024 angenommen wurde. Nach diesen Transaktionen hatte die meldende Person wirtschaftlich 11,551 Stammaktien inne, und 3,946 RSU blieben ausstehend. Die Unterlagen geben an, dass die Abgabe der 425 Aktien spezifisch mit der steuerlichen Quellenveranlagung der RSU zusammenhing und dass jede RSU in eine Aktie umgewandelt wird.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: Transactions reflect routine RSU vesting and a pre-arranged 10b5-1 sale; net change is modest and not clearly material to valuation.

The Form 4 documents vesting of 789 RSUs, a tax-withholding share surrender of 425 shares at $874.12, and a sale of 292 shares at $878.39. These actions are linked to compensation vesting and an established trading plan, indicating standard officer liquidity and tax settlement rather than a signal about company fundamentals.

TL;DR: Disclosure shows compliance with Rule 10b5-1 and Rule 16b-3 procedures; activity aligns with expected governance controls.

The report specifies that the sale was effected pursuant to a Rule 10b5-1 plan adopted on November 22, 2024, and that share relinquishment was in exchange for issuer payment of tax withholding obligations under Rule 16b-3. The filing documents vesting schedule details for the RSUs, reinforcing that the transactions follow pre-established governance and compensation mechanics.

Gina Mastantuono, Presidente e CFO di ServiceNow (NOW), ha comunicato operazioni su azioni avvenute il 7-8 agosto 2025. 789 restricted stock units sono maturate e si sono convertite in azioni ordinarie; 425 azioni sono state cedute per soddisfare gli obblighi di ritenuta fiscale federale e statale al prezzo indicato di $874.12 per azione; e 292 azioni sono state vendute a $878.39 nell'ambito di un piano di trading Rule 10b5-1 adottato il 22 novembre 2024. A seguito di queste operazioni la dichiarante deteneva beneficiarialmente 11,551 azioni ordinarie, e rimanevano in essere 3,946 restricted stock units. I documenti indicano che la cessione delle 425 azioni riguardava specificamente la ritenuta fiscale sulle RSU e che ogni RSU si converte in una azione.

Gina Mastantuono, presidenta y directora financiera (CFO) de ServiceNow (NOW), inform贸 movimientos de acciones ocurridos el 7 y 8 de agosto de 2025. 789 unidades de acciones restringidas (RSU) vencieron y se convirtieron en acciones ordinarias; 425 acciones fueron entregadas para satisfacer las obligaciones de retenci贸n fiscal federales y estatales al precio indicado de $874.12 por acci贸n; y 292 acciones se vendieron a $878.39 bajo un plan de trading Rule 10b5-1 adoptado el 22 de noviembre de 2024. Tras estas transacciones la persona que informa pose铆a de forma beneficiaria 11,551 acciones ordinarias, y permanec铆an pendientes 3,946 RSU. Los documentos especifican que la entrega de 425 acciones se relacion贸 espec铆ficamente con la retenci贸n fiscal de las RSU y que cada RSU se convierte en una acci贸n.

ServiceNow(NOW)鞚� 靷灔 瓴� 斓滉碃鞛毂呾瀯鞛�(CFO)鞚� Gina Mastantuono電� 2025雲� 8鞗� 7~8鞚检棎 氚滌儩頃� 歆�攵勱卑霝橂ゼ 氤搓碃頄堨姷雼堧嫟. 789臧滌潣 鞝滍暅欤检嫕雼渼(RSU)臧� 靹标臣頃橃棳 氤错喌欤茧 鞝勴櫂霅橃棃瓿�; 425欤�電� 鞐半癌 氚� 欤� 靹戈笀 鞗愳矞歆曥垬 鞚橂毳� 於╈”頃橁赴 鞙勴暣 欤茧嫻 $874.12鞐� 鞏戨弰霅橃棃鞙茧┌; 292欤�電� 2024雲� 11鞗� 22鞚� 毂勴儩霅� Rule 10b5-1 瓯半灅瓿勴殟鞐� 霐半澕 欤茧嫻 $878.39鞐� 毵る弰霅橃棃鞀惦媹雼�. 鞚� 瓯半灅霌� 鞚错泟 氤搓碃鞚胳潃 順滍儩鞝侅溂搿� 11,551欤�鞚� 氤错喌欤茧ゼ 氤挫湢頃橁碃 鞛堨棃瓿�, 3,946臧滌潣 RSU臧� 鞐爠頌� 氙戈舶 靸來儨鞓�鞀惦媹雼�. 鞝滌稖靹滊鞐愲姅 425欤� 韽赴臧� RSU鞚� 靹戈笀 鞗愳矞歆曥垬鞕� 甏�霠悩鞐堨溂氅� 臧� RSU臧� 頃� 欤茧 鞝勴櫂霅滊嫟瓿� 氇呾嫓霅橃柎 鞛堨姷雼堧嫟.

Gina Mastantuono, pr茅sidente et directrice financi猫re (CFO) de ServiceNow (NOW), a d茅clar茅 des op茅rations sur titres intervenues les 7 et 8 ao没t 2025. 789 unit茅s d'actions restreintes (RSU) ont acquis droits et se sont converties en actions ordinaires ; 425 actions ont 茅t茅 remises pour satisfaire les obligations de retenue d'imp么t f茅d茅rales et 茅tatiques au prix indiqu茅 de $874.12 par action ; et 292 actions ont 茅t茅 vendues 脿 $878.39 dans le cadre d'un plan de n茅gociation Rule 10b5-1 adopt茅 le 22 novembre 2024. Apr猫s ces op茅rations, la d茅clarente poss茅dait 脿 titre b茅n茅ficiaire 11,551 actions ordinaires, et 3,946 RSU restaient en cours. Les dossiers pr茅cisent que la remise des 425 actions concernait sp茅cifiquement la retenue fiscale sur les RSU et que chaque RSU se convertit en une action.

Gina Mastantuono, Pr盲sidentin und Chief Financial Officer (CFO) von ServiceNow (NOW), meldete Aktienvorg盲nge, die sich am 7. und 8. August 2025 ereigneten. 789 Restricted Stock Units (RSU) sind f盲llig geworden und in Stammaktien umgewandelt worden; 425 Aktien wurden zur Erf眉llung bundes- und staatlicher Steuerabzugsverpflichtungen zu einem angegebenen Preis von $874.12 pro Aktie abgegeben; und 292 Aktien wurden zu $878.39 im Rahmen eines nach Rule 10b5-1 eingef眉hrten Handelsplans verkauft, der am 22. November 2024 angenommen wurde. Nach diesen Transaktionen hatte die meldende Person wirtschaftlich 11,551 Stammaktien inne, und 3,946 RSU blieben ausstehend. Die Unterlagen geben an, dass die Abgabe der 425 Aktien spezifisch mit der steuerlichen Quellenveranlagung der RSU zusammenhing und dass jede RSU in eine Aktie umgewandelt wird.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Mastantuono Gina
(Last) (First) (Middle)
C/O SERVICENOW, INC.
2225 LAWSON LANE
(Street)
SANTA CLARA CA 95054
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
President and CFO
3. Date of Earliest Transaction (Month/Day/Year)
08/07/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/07/2025 M 789 A $0 12,268(1) D
Common Stock 08/07/2025 F 425(2) D $874.12 11,843 D
Common Stock 08/08/2025 S(3) 292 D $878.39 11,551 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (4) 08/07/2025 M 789 (5) (5) Common Stock 789 $0 3,946 D
Explanation of Responses:
1. Includes 15 shares acquired under the Issuer's Employee Stock Purchase Plan on July 31, 2025.
2. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
3. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 22, 2024.
4. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
5. 3.33% of the shares subject to the restricted stock units vested on each of May 7, 2024, and August 7, 2024, 3.34% of the shares subject to the restricted stock units vested on November 7, 2024, and the remaining 90% of the shares subject to the restricted stock units will vest quarterly beginning on February 7, 2025, and subject to the reporting person's continued service to the Issuer on each vesting date.
Remarks:
/s/ Gina Mastantuono by Russell S. Elmer, Attorney-in-Fact 08/11/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source:

FAQ

What insider transactions did ServiceNow (NOW) CFO Gina Mastantuono report?

On Aug 7-8, 2025 she had 789 RSUs vest, surrendered 425 shares for tax withholding at $874.12, and sold 292 shares at $878.39.

How many shares does Gina Mastantuono beneficially own after these transactions?

Following the reported transactions she beneficially owned 11,551 common shares and held 3,946 RSUs outstanding.

Was the sale of shares part of an approved trading program?

Yes. The Form 4 states the sale of 292 shares was effected pursuant to a Rule 10b5-1 trading plan adopted on November 22, 2024.

Why were 425 shares relinquished by the reporting person?

The 425 shares were relinquished in exchange for the issuer's payment of federal and state tax withholding obligations resulting from RSU vesting, per the filing.

Did the report include any Employee Stock Purchase Plan (ESPP) activity?

Yes. The filing notes inclusion of 15 shares acquired under the issuer's Employee Stock Purchase Plan on July 31, 2025 in the totals.
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Servicenow Inc

NYSE:NOW

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N/A Ranked by Dividends

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[Form 4] SERVICENOW, INC. Insider Trading Activity

NOW Stock Data

194.93B
207.56M
0.2%
90.89%
1.42%
Software - Application
Services-prepackaged Software
United States
SANTA CLARA