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[Form 4] Vital Farms, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Stephanie Coon, SVP Strategy at Vital Farms, Inc. (VITL), reported an insider sale. On 08/12/2025 she disposed of 10,005 shares of Vital Farms common stock in transactions executed at a weighted average price of $46.15 per share. After the sale she beneficially owned 45,779 shares. The filing notes 359 shares included in the post-transaction total were purchased on May 15, 2025 under the company Employee Stock Purchase Plan in an exempt transaction. The Form 4 was signed by an attorney-in-fact on 08/14/2025.

Stephanie Coon, SVP Strategy di Vital Farms, Inc. (VITL), ha comunicato una vendita da parte di un insider. Il 12/08/2025 ha ceduto 10.005 azioni ordinarie di Vital Farms in operazioni eseguite a un prezzo medio ponderato di $46,15 per azione. Dopo la vendita deteneva beneficiariamente 45.779 azioni. Il deposito segnala che 359 azioni incluse nel totale post-transazione sono state acquistate il 15/05/2025 nell'ambito del Piano di Acquisto Azioni dei Dipendenti della società in una transazione esente. Il Modulo 4 è stato firmato da un procuratore il 14/08/2025.

Stephanie Coon, SVP de Estrategia en Vital Farms, Inc. (VITL), informó una venta por parte de un insider. El 12/08/2025 dispuso de 10.005 acciones ordinarias de Vital Farms en operaciones ejecutadas a un precio medio ponderado de $46,15 por acción. Tras la venta poseía beneficamente 45.779 acciones. La presentación indica que 359 acciones incluidas en el total posterior a la transacción fueron compradas el 15/05/2025 bajo el Plan de Compra de Acciones para Empleados de la compañía en una transacción exenta. El Formulario 4 fue firmado por un apoderado el 14/08/2025.

Vital Farms, Inc. (VITL) 전략 담당 수석부사장(SVP) 스테파니 쿤이 내부� 매도� 보고했습니다. 2025-08-12� 그녀� 가중평� 주당 가� $46.15� Vital Farms 보통� 10,005주를 처분했습니다. 매도 � 그녀� � 45,779주를 실질적으� 보유하고 있었습니�. 제출서류에는 거래 � 총액� 포함� 359주가 2025-05-15� 회사� 직원주식구매계획(Employee Stock Purchase Plan)� 통해 면제 거래� 매수� 것이라고 명시되어 있습니다. Form 4� 2025-08-14� 대리인(법률대리인)� 의해 서명되었습니�.

Stephanie Coon, SVP Strategy chez Vital Farms, Inc. (VITL), a déclaré une cession d'initié. Le 12/08/2025, elle a cédé 10 005 actions ordinaires de Vital Farms lors d'opérations exécutées à un prix moyen pondéré de 46,15 $ par action. Après la vente, elle détenait à titre bénéficiaire 45 779 actions. Le dépôt précise que 359 actions incluses dans le total post-transaction ont été achetées le 15/05/2025 dans le cadre du Plan d'Achat d'Actions des Employés de la société dans une transaction exonérée. Le formulaire 4 a été signé par un mandataire le 14/08/2025.

Stephanie Coon, SVP Strategy bei Vital Farms, Inc. (VITL), meldete einen Insider-Verkauf. Am 12.08.2025 veräußerte sie 10.005 Stammaktien von Vital Farms in Transaktionen, die zu einem gewichteten Durchschnittspreis von $46,15 je Aktie ausgeführt wurden. Nach dem Verkauf besaß sie wirtschaftlich 45.779 Aktien. Die Meldung weist darauf hin, dass 359 Aktien, die in der nach-transaktionalen Summe enthalten sind, am 15.05.2025 im Rahmen des Employee Stock Purchase Plan des Unternehmens in einer ausgenommenen Transaktion erworben wurden. Das Formular 4 wurde am 14.08.2025 von einem Bevollmächtigten unterzeichnet.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: Routine officer sale disclosed; price and post-sale holdings are stated, offering transparency but no new operational information.

The filing documents a direct sale of 10,005 shares by an officer at a weighted average price of $46.15 on 08/12/2025, leaving 45,779 shares beneficially owned. The report also clarifies that 359 shares from the ESPP (acquired 05/15/2025) are included in the remaining holdings. This is a standard Section 16 disclosure that provides investors visibility into insider liquidity but does not itself indicate corporate performance or strategic change.

TL;DR: Timely compliance with Section 16 filing; sale appears administrative rather than governance-related.

The Form 4 reflects a properly executed and signed disclosure of an officer's equity disposition. Inclusion of the ESPP acquisition detail and the footnote on weighted average pricing demonstrates adherence to disclosure norms. There is no indication in the form of governance actions, policy changes, or unusual timing that would suggest material corporate governance concerns.

Stephanie Coon, SVP Strategy di Vital Farms, Inc. (VITL), ha comunicato una vendita da parte di un insider. Il 12/08/2025 ha ceduto 10.005 azioni ordinarie di Vital Farms in operazioni eseguite a un prezzo medio ponderato di $46,15 per azione. Dopo la vendita deteneva beneficiariamente 45.779 azioni. Il deposito segnala che 359 azioni incluse nel totale post-transazione sono state acquistate il 15/05/2025 nell'ambito del Piano di Acquisto Azioni dei Dipendenti della società in una transazione esente. Il Modulo 4 è stato firmato da un procuratore il 14/08/2025.

Stephanie Coon, SVP de Estrategia en Vital Farms, Inc. (VITL), informó una venta por parte de un insider. El 12/08/2025 dispuso de 10.005 acciones ordinarias de Vital Farms en operaciones ejecutadas a un precio medio ponderado de $46,15 por acción. Tras la venta poseía beneficamente 45.779 acciones. La presentación indica que 359 acciones incluidas en el total posterior a la transacción fueron compradas el 15/05/2025 bajo el Plan de Compra de Acciones para Empleados de la compañía en una transacción exenta. El Formulario 4 fue firmado por un apoderado el 14/08/2025.

Vital Farms, Inc. (VITL) 전략 담당 수석부사장(SVP) 스테파니 쿤이 내부� 매도� 보고했습니다. 2025-08-12� 그녀� 가중평� 주당 가� $46.15� Vital Farms 보통� 10,005주를 처분했습니다. 매도 � 그녀� � 45,779주를 실질적으� 보유하고 있었습니�. 제출서류에는 거래 � 총액� 포함� 359주가 2025-05-15� 회사� 직원주식구매계획(Employee Stock Purchase Plan)� 통해 면제 거래� 매수� 것이라고 명시되어 있습니다. Form 4� 2025-08-14� 대리인(법률대리인)� 의해 서명되었습니�.

Stephanie Coon, SVP Strategy chez Vital Farms, Inc. (VITL), a déclaré une cession d'initié. Le 12/08/2025, elle a cédé 10 005 actions ordinaires de Vital Farms lors d'opérations exécutées à un prix moyen pondéré de 46,15 $ par action. Après la vente, elle détenait à titre bénéficiaire 45 779 actions. Le dépôt précise que 359 actions incluses dans le total post-transaction ont été achetées le 15/05/2025 dans le cadre du Plan d'Achat d'Actions des Employés de la société dans une transaction exonérée. Le formulaire 4 a été signé par un mandataire le 14/08/2025.

Stephanie Coon, SVP Strategy bei Vital Farms, Inc. (VITL), meldete einen Insider-Verkauf. Am 12.08.2025 veräußerte sie 10.005 Stammaktien von Vital Farms in Transaktionen, die zu einem gewichteten Durchschnittspreis von $46,15 je Aktie ausgeführt wurden. Nach dem Verkauf besaß sie wirtschaftlich 45.779 Aktien. Die Meldung weist darauf hin, dass 359 Aktien, die in der nach-transaktionalen Summe enthalten sind, am 15.05.2025 im Rahmen des Employee Stock Purchase Plan des Unternehmens in einer ausgenommenen Transaktion erworben wurden. Das Formular 4 wurde am 14.08.2025 von einem Bevollmächtigten unterzeichnet.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Coon Stephanie

(Last) (First) (Middle)
C/O VITAL FARMS, INC.
3601 SOUTH CONGRESS AVENUE, SUITE C100

(Street)
AUSTIN TX 78704

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP STRATEGY
3. Date of Earliest Transaction (Month/Day/Year)
08/12/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/12/2025 S 10,005 D $46.15(1) 45,779(2) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $46.10 to $46.24 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
2. Includes 359 shares that were acquired on May 15, 2025 under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c).
/s/ Francis Cullo, Attorney-in-Fact 08/14/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
Vital Farms, Inc.

NASDAQ:VITL

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VITL Stock Data

2.17B
34.53M
22.56%
94.05%
17.25%
Farm Products
Food and Kindred Products
United States
AUSTIN