Asana Named a Leader in Collaborative Work Management Tools, Q2 2025 Evaluation
Scored highest in the Strategy category; Highest possible scores in Vision, Innovation, and Roadmap criteria
This recognition comes as enterprises seek to maximize productivity and compete effectively in an AI-driven economy. Asana鈥檚 position stems from its strategic focus on effective human + AI coordination 鈥� including innovations like and 鈥� that addresses organizations鈥� need for tools that deliver both transparency and results.
鈥淲ork today flows not just between people, but between people and AI. Yet most organizations are still juggling disconnected tools that bury context and make it hard to answer the basics - who鈥檚 doing what, by when, how, and why,鈥� said Dustin Moskovitz, co鈥慺ounder and CEO of Asana. 鈥淎sana fixes that by connecting all work to the goals it serves and by bringing AI directly into the workflow, so that progress is transparent and everyone moves in the same direction.
鈥淪imply bolting AI onto yesterday鈥檚 systems just automates the chaos. AG真人官方 transformation happens when AI has the right scaffolding and context to act with purpose. Our Work Graph is a living map of every goal, task, and dependency. Powered by purpose鈥慴uilt AI, it turns strategy into synchronized execution鈥搕ranslating vision into action, surfacing risks before they escalate, and aligning every team around shared outcomes, at any scale. That鈥檚 the future of human + AI coordination, and it鈥檚 the future Asana is delivering.鈥�
Asana believes the Forrester report reinforces the company鈥檚 strategic direction. Margo Visitacion of Forrester Research writes, "Asana's vision for CWM aims to empower teams of humans and AI to work together seamlessly, transforming ideas into impact." The report also states that Asana "...leverages intelligent automation and purpose-built AI agents and enhances productivity while reducing manual effort.鈥�
Asana鈥檚 key highlights in the report include:
- Strategy: Asana received the highest score in the Strategy category. The report acknowledges Asana's vision for CWM, which aims to empower teams of humans and AI to work together seamlessly. Forrester cited Asana's roadmap emphasis on "smart work" that supports customer workflows and the continued enhancement of its Work Graph to interrogate data and surface complex patterns.
- Enterprise Readiness and Capabilities: Asana received the highest possible score in the Enterprise Work Management criterion. The company鈥檚 solution is "designed to be flexible and scalable," proven with over 200,000 users in a single deployment.
- Future-Proofing through Innovation: Asana also received the highest possible scores in the Vision, Innovation, and Roadmap criteria. enhances work, scales best practices via the , and enables designing custom AI workflows with . This allows AI to do things like triage requests, categorize work, and assign priorities directly in the workflow.
For more information on Asana's position as a Leader in The Forrester Wave鈩�: Collaborative Work Management Tools, Q2 2025, visit: .
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester鈥檚 objectivity .
About Asana
Asana is the leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it鈥檚 managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity鈥攖urning plans into action with AI working alongside teams every step of the way. To learn more, visit .
1 Forrester Research, The Forrester WaveTM: Collaborative Work Management Tools, Q2 2025, Margo Visitacion, 3 June 2025
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Source: Asana, Inc.
