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BRP Makes History with Red Dot 2025 Win

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BRP Inc. (NASDAQ:DOOO) has achieved a historic milestone as the first Canadian company to be named Red Dot: Design Team of the Year 2025. The company secured five additional Red Dot awards, including a prestigious Best of the Best award for its electric motorcycle Can-Am Pulse.

The other award-winning products include the Can-Am Origin, Canyon Redrock, Maverick R Max, and Outlander XT 1000R. BRP's Design & Innovation team will showcase their work at a dedicated exhibition in the Red Dot Design Museum in Essen, Germany, for six weeks. With these new accolades, BRP's total international design and innovation recognitions now reach 200 prizes, including 61 Red Dots.

BRP Inc. (NASDAQ:DOOO) ha raggiunto un traguardo storico diventando la prima azienda canadese a essere nominata Red Dot: Design Team of the Year 2025. L'azienda ha inoltre ottenuto cinque ulteriori premi Red Dot, incluso il prestigioso Best of the Best per la sua motocicletta elettrica Can-Am Pulse.

Gli altri prodotti premiati sono il Can-Am Origin, Canyon Redrock, Maverick R Max e Outlander XT 1000R. Il team Design & Innovation di BRP presenterà il proprio lavoro in una mostra dedicata presso il Red Dot Design Museum di Essen, in Germania, per sei settimane. Con questi nuovi riconoscimenti, il totale dei premi internazionali per design e innovazione di BRP raggiunge ora 200 riconoscimenti, di cui 61 Red Dot.

BRP Inc. (NASDAQ:DOOO) ha alcanzado un hito histórico al ser la primera empresa canadiense nombrada Red Dot: Design Team of the Year 2025. La compañía también obtuvo cinco premios Red Dot adicionales, incluyendo el prestigioso Best of the Best por su motocicleta eléctrica Can-Am Pulse.

Los otros productos galardonados incluyen el Can-Am Origin, Canyon Redrock, Maverick R Max y Outlander XT 1000R. El equipo de Diseño e Innovación de BRP mostrará su trabajo en una exposición dedicada en el Red Dot Design Museum en Essen, Alemania, durante seis semanas. Con estos nuevos reconocimientos, el total de premios internacionales de diseño e innovación de BRP alcanza ahora 200 galardones, incluyendo 61 Red Dot.

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다른 ìˆ˜ìƒ ì œí’ˆìœ¼ë¡œëŠ� Can-Am Origin, Canyon Redrock, Maverick R Max, Outlander XT 1000Rê°€ 있습니다. BRPì� ë””ìžì� ë°� í˜ì‹  íŒ€ì€ ë…ì¼ ì—센ì—� 위치í•� Red Dot Design Museumì—서 6주간 전시회를 개최í•� 예정입니ë‹�. ì´ë²ˆ 수ìƒìœ¼ë¡œ BRPê°€ êµ­ì œ ë””ìžì� ë°� í˜ì‹  부문ì—ì„� ë°›ì€ ì´� ìƒì€ 200ê°�, 그중 61개가 Red Dot ìƒ�ì—� 달합니다.

BRP Inc. (NASDAQ:DOOO) a franchi une étape historique en devenant la première entreprise canadienne à être nommée Red Dot : Design Team of the Year 2025. La société a également remporté cinq autres prix Red Dot, dont le prestigieux Best of the Best pour sa moto électrique Can-Am Pulse.

Les autres produits primés comprennent le Can-Am Origin, Canyon Redrock, Maverick R Max et Outlander XT 1000R. L'équipe Design & Innovation de BRP présentera son travail lors d'une exposition dédiée au Red Dot Design Museum à Essen, en Allemagne, pendant six semaines. Avec ces nouveaux prix, le total des distinctions internationales en design et innovation de BRP atteint désormais 200 récompenses, dont 61 Red Dot.

BRP Inc. (NASDAQ:DOOO) hat einen historischen Meilenstein erreicht, indem es als erstes kanadisches Unternehmen zum Red Dot: Design Team of the Year 2025 ernannt wurde. Das Unternehmen gewann außerdem fünf weitere Red Dot Awards, darunter den prestigeträchtigen Best of the Best Award für sein elektrisches Motorrad Can-Am Pulse.

Die weiteren preisgekrönten Produkte sind der Can-Am Origin, Canyon Redrock, Maverick R Max und Outlander XT 1000R. Das Design- und Innovationsteam von BRP wird seine Arbeiten in einer Sonderausstellung im Red Dot Design Museum in Essen, Deutschland, für sechs Wochen präsentieren. Mit diesen neuen Auszeichnungen erreicht BRP nun insgesamt 200 internationale Design- und Innovationspreise, darunter 61 Red Dot Awards.

Positive
  • First Canadian company to win Red Dot: Design Team of the Year recognition
  • Can-Am Pulse electric motorcycle received the highest distinction Best of the Best award
  • Secured five additional Red Dot awards for product design excellence
  • Achieved milestone of 200 international design and innovation recognitions
Negative
  • None.

First Canadian company to be named Red Dot: Design Team of the Year, BRP also celebrates five additional awards for its Can-Am line up including a Best of the Best award

VALCOURT, QC, July 10, 2025 /PRNewswire/ - BRP Inc. (TSX:DOO) (NASDAQ:DOOO), whose Design & Innovation team was recently named "", a first for a Canadian company, added five additional awards to its collection yesterday during the Red Dot Award ceremony. Among these distinctions, BRP's electric motorcycle Can-Am Pulse received the Best of the Best award, the highest distinction in the competition. The prestigious design organization also recognized the Can-Am Origin, Can-Am Canyon Redrock, Can-Am Maverick R Max, and Can-Am Outlander XT 1000R. These products stood out for their bold and purposeful designs, and were praised for redefining the rider experience across roads, trails, and everywhere in between.

These new accolades were announced as BRP's Design & Innovation team travelled to Essen, Germany to officially claim the "Red Dot: Design Team of the Year 2025" title. Members of the public will now be able to see firsthand what sets BRP's design apart through a dedicated exhibition showcasing the design process and award-winning products. Over the next six weeks, while in Essen, visitors are invited to the Red Dot Design Museum, where they can learn more about BRP's unique approach to rider-centric innovation.

"These five new Red Dot awards, and this incredible recognition, are, above all, a testament to our people," said Denys Lapointe, Chief Design Officer at BRP. "Designing paradigm shifting products takes more than creativity; it takes trust, collaboration, and an environment where ideas can thrive. While our cutting-edge facilities create the right conditions, it's the determination to constantly challenge conventions and elevate each other's ideas that makes this team's members exceptional. After 40 years at BRP, I have the privilege of working alongside some of the best designers in the world and I'm more energized than ever by what we're building, together".

More on BRP's Award-Winning Designs

Can-Am Pulse
The Can-Am Pulse motorcycle was designed to reimagine urban mobility through the lens of accessibility. Its bold, compact form, marked by sculpted volumes and avant-garde details, balances playfulness with a strong visual identity. Rather than intimidate, its design welcomes all riders.

Every element of the Pulse was crafted to support confidence and clarity in motion. The clean surfaces reduce visual complexity, while well-integrated components, like the enclosed silent chain-case, enhance the sleek profile. Built on a platform that prioritizes modularity, the Pulse is more than a commuter bike; it's a statement that urban riding can be bold and distinctly modern.

Can-Am Origin
Rooted in motocross heritage and inspired by the silent power of the snowy owl, the Can-Am Origin is designed for seamless transitions between city streets and rugged trails. Its sculpted, aerodynamic form balances muscular lines with minimalist precision, creating a strong visual identity and a connection with the rider.

Every design choice reflects intent: compact proportions for visual balance and control, enclosed elements that enhance the sleek silhouette while reducing visual clutter, and a modular platform that strips complexity for a cleaner, more sustainable design. The result? A bold, modern ride that feels as good as it looks, both in motion and at rest.

Can-Am Canyon Redrock
The Can-Am Canyon Redrock brings a new design language to three-wheel adventure. Its tall, narrow stance, elevated clearance, and bold geometry signal confidence and off-road capability at first glance. Every detail, from the high approach angles to the integrated bash guards, was shaped to reflect rugged performance.

Designed for adaptability, its 21 LinQ attachment points, adjustable windshield, and generous storage are fully integrated into a cohesive, functional form. A rider-focused cockpit with a 10.25" touchscreen and intuitive handlebar controls ensures clarity and control. With adjustable ergonomics tailored to long journeys, the Canyon proves that purposeful design can deliver both durability and comfort on any road.

Can-Am Maverick R Max
The Can-Am Maverick R Max was designed to elevate off-road adventure to a collective experience. Its extended proportions are sculpted to welcome four passengers without compromising agility or control. Every element inside the cabin, from the adjustable seats to the clean sightlines and 10.25" display, was shaped for shared excitement and ergonomy.

Visually, the Maverick R Max projects power and speed through a low-profile cage, muscular stance, and a striking new dusty navy colourway with red and white accents. Its bold silhouette and high-performance components come together as a unified design statement: this machine is built to move, to perform, and to be seen.

Can-Am Outlander XT 1000R
With its lion-inspired front end, signature lighting, and wide, assertive stance, the Can-Am Outlander XT 1000R brings a bold, sculpted presence to the utility ATV (all-terrain vehicle) world, setting a new visual identity for Can-Am's workhorse lineup, as function meets a bold and unmistakable aesthetic.

Every design choice balances muscle and precision. The Outlander XT 1000R integrates advanced features, like generous onboard storage and refined ergonomics, into a clean, purposeful form. Optimized floorboards, a well-positioned seat, and intuitive handlebar controls offer comfort and command over long days of riding.

With these five new awards, BRP now boasts an impressive collection of international design and innovation recognitions, totalling 200 prizes, including 61 Red Dots.

About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 driven, resourceful people as of January 31, 2025.


Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Manitou, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

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SOURCE BRP Inc.

FAQ

What awards did BRP (NASDAQ:DOOO) win at Red Dot 2025?

BRP won the prestigious Red Dot: Design Team of the Year 2025 award and five additional product awards, including a Best of the Best award for the Can-Am Pulse electric motorcycle.

Which BRP products received Red Dot awards in 2025?

The award-winning products include the Can-Am Pulse (Best of the Best), Can-Am Origin, Can-Am Canyon Redrock, Can-Am Maverick R Max, and Can-Am Outlander XT 1000R.

How many design awards has BRP accumulated to date?

BRP has accumulated 200 international design and innovation recognitions, including 61 Red Dot awards.

Where can people view BRP's award-winning designs?

BRP's award-winning designs will be showcased in a dedicated exhibition at the Red Dot Design Museum in Essen, Germany for six weeks.

What makes the Can-Am Pulse electric motorcycle special?

The Can-Am Pulse received the Best of the Best award for its bold, compact design that reimagines urban mobility with sculpted volumes, avant-garde details, and features focused on accessibility and rider confidence.
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