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Kidoz Unveils Kite IQ: The Proprietary AI Engine that Enables Advertisers to Accurately Connect to Customers Across Mobile Apps

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Kidoz (OTCQB:KDOZF) has launched Kite IQ, a proprietary AI platform designed for contextual targeting in mobile advertising. The platform uses advanced machine learning and semantic analysis to classify mobile apps based on theme, content, and audience appeal, enabling precise ad targeting without relying on personal data.

The technology enriches apps with real-time contextual metadata, detecting genre, themes, age-group appeal, and gender targeting while maintaining compliance with privacy regulations like COPPA and GDPR. This launch, alongside the recently announced PRADO SDK, represents a significant R&D investment in Kidoz's next-generation technology stack.

The company notes that broader market uncertainty due to threatened tariffs may impact their upcoming Q2 results, expected in late August.

Kidoz (OTCQB:KDOZF) ha lanciato Kite IQ, una piattaforma proprietaria di intelligenza artificiale progettata per il targeting contestuale nella pubblicità mobile. La piattaforma utilizza tecniche avanzate di machine learning e analisi semantica per classificare le app mobili in base a tema, contenuto e pubblico di riferimento, permettendo un targeting pubblicitario preciso senza fare affidamento sui dati personali.

La tecnologia arricchisce le app con metadati contestuali in tempo reale, identificando genere, temi, fascia d'età e targeting di genere, garantendo al contempo il rispetto delle normative sulla privacy come COPPA e GDPR. Questo lancio, insieme al recentemente annunciato SDK PRADO, rappresenta un investimento significativo in ricerca e sviluppo per la nuova generazione di tecnologie di Kidoz.

L'azienda segnala che l'incertezza del mercato più ampio, dovuta alle minacce di tariffe, potrebbe influenzare i risultati del secondo trimestre, attesi per la fine di agosto.

Kidoz (OTCQB:KDOZF) ha lanzado Kite IQ, una plataforma propia de inteligencia artificial diseñada para la segmentación contextual en publicidad móvil. La plataforma utiliza aprendizaje automático avanzado y análisis semántico para clasificar aplicaciones móviles según tema, contenido y atractivo para la audiencia, permitiendo una segmentación publicitaria precisa sin depender de datos personales.

La tecnología enriquece las apps con metadatos contextuales en tiempo real, detectando género, temas, grupo etario y segmentación por género, manteniendo el cumplimiento de regulaciones de privacidad como COPPA y GDPR. Este lanzamiento, junto con el recientemente anunciado SDK PRADO, representa una inversión significativa en I+D para la próxima generación de tecnología de Kidoz.

La empresa señala que la incertidumbre del mercado debido a posibles aranceles podría afectar sus resultados del segundo trimestre, esperados para finales de agosto.

Kidoz (OTCQB:KDOZF)ëŠ� 모바ì� ê´‘ê³ ì—서 ë§¥ë½ ê¸°ë°˜ 타겟팅ì� 위해 설계ë� ë…ìžì ì¸ AI 플랫í� Kite IQë¥� 출시했습니다. ì� 플랫í¼ì€ 고급 머신러ë‹ê³� ì˜ë¯¸ ë¶„ì„ì� 사용하여 모바ì� ì•±ì„ ì£¼ì œ, 콘í…ì¸�, 대ìƒ� ê³ ê°ì—� ë”°ë¼ ë¶„ë¥˜í•˜ë©°, ê°œì¸ ë°ì´í„°ë¥¼ 사용하지 않고ë� ì •ë°€í•� ê´‘ê³  타겟팅ì� 가능합니다.

ì� ê¸°ìˆ ì€ ì‹¤ì‹œê°� ë§¥ë½ ë©”íƒ€ë°ì´í„°ë¡œ ì•±ì„ í’부하게 하여 장르, 주제, 연령대, 성별 타겟팅ì� ê°ì§€í•˜ë©° COPPA ë°� GDPRê³� ê°™ì€ ê°œì¸ì •ë³´ 보호 규정ì� 준수합니다. ì´ë²ˆ 출시와 최근 발표ë� PRADO SDKëŠ� Kidozì� 차세대 기술 스íƒì—� 대í•� 중요í•� 연구개발 투ìžë¥� ì˜ë¯¸í•©ë‹ˆë‹�.

회사ëŠ� ê´€ì„� 위협으로 ì¸í•œ 광범위한 시장 불확실성ì� 8ì›� ë§� 발표 예정ì� 2분기 실ì ì—� ì˜í–¥ì� ì¤� ìˆ� 있다ê³� ë°í˜”습니ë‹�.

Kidoz (OTCQB:KDOZF) a lancé Kite IQ, une plateforme d'IA propriétaire conçue pour le ciblage contextuel dans la publicité mobile. La plateforme utilise un apprentissage automatique avancé et une analyse sémantique pour classer les applications mobiles selon leur thème, contenu et attrait pour le public, permettant ainsi un ciblage publicitaire précis sans recourir aux données personnelles.

Cette technologie enrichit les applications avec des métadonnées contextuelles en temps réel, détectant le genre, les thèmes, la tranche d'âge et le ciblage par sexe, tout en respectant les réglementations sur la confidentialité comme la COPPA et le RGPD. Ce lancement, accompagné du SDK PRADO récemment annoncé, représente un investissement important en R&D dans la prochaine génération de la technologie de Kidoz.

L'entreprise indique que l'incertitude générale du marché liée aux menaces de droits de douane pourrait affecter ses résultats du deuxième trimestre, attendus fin août.

Kidoz (OTCQB:KDOZF) hat Kite IQ eingeführt, eine proprietäre KI-Plattform, die für kontextbezogenes Targeting in der mobilen Werbung entwickelt wurde. Die Plattform nutzt fortschrittliches maschinelles Lernen und semantische Analysen, um mobile Apps nach Thema, Inhalt und Zielgruppenansprache zu klassifizieren und ermöglicht so eine präzise Werbeansprache ohne Verwendung persönlicher Daten.

Die Technologie ergänzt Apps mit Echtzeit-Kontextmetadaten, erkennt Genre, Themen, Altersgruppenansprache und Geschlechtertargeting und gewährleistet die Einhaltung von Datenschutzbestimmungen wie COPPA und GDPR. Dieser Launch, zusammen mit dem kürzlich angekündigten PRADO SDK, stellt eine bedeutende F&E-Investition in die nächste Generation der Technologiestack von Kidoz dar.

Das Unternehmen weist darauf hin, dass die allgemeine Marktunsicherheit aufgrund drohender Zölle die Ergebnisse für das zweite Quartal, die Ende August erwartet werden, beeinträchtigen könnte.

Positive
  • Launch of proprietary AI platform Kite IQ enhances contextual targeting capabilities
  • Technology maintains full compliance with global privacy regulations (COPPA and GDPR)
  • System promises improved campaign performance through better contextual relevance
  • Strategic R&D investments position company for long-term value capture
Negative
  • Potential negative impact on Q2 results due to market uncertainty from threatened tariffs
  • Significant R&D investment period may affect short-term financial performance

VANCOUVER, BC / / July 10, 2025 / Kidoz Inc. (TSXV:KDOZ)(OTCQB:KDOZF), a global leader in safe digital media and advertising technology and developer of the market-leading Kidoz Contextual Ad Network that connects brands with audiences through content analysis rather than user data, is proud to announce the launch of Kite IQ - the company's proprietary AI platform, designed to deliver category leading contextual targeting at scale.

Kidoz helps brands build meaningful connections with audiences in safe, high-performance environments, without compromising privacy or safety.

Kite IQ uses advanced machine learning and semantic analysis to classify mobile apps across theme, content, and audience appeal. By enriching every app with real-time contextual metadata detecting genre, themes, age-group appeal, and gender targeting through a combination of natural language processing and similarity modeling, Kite IQ enables brands to match their message with the right audience in the right environment increasing the value of campaigns, while maintaining full compliance with global privacy regulations.

Kite IQ doesn't just categorize apps; it interprets them. "For too long, advertisers have been forced to rely on generic store tags that say little about the real content or audience of an app," said Jason WilliamsCEO at Kidoz, "Kite IQ advances our unique personal data-free capabilities by combining machine learning classifiers and semantic intelligence. We give brands a new level of control, context, and confidence in every impression thereby delivering higher value campaigns. Kite IQ will also provide details of the campaign to customers to prove value."

"Kite IQ delivers high-accuracy classification, empowering brands to align their campaigns with the right content and audience resulting in higher engagement and improved click-through rates driven by stronger contextual relevance. All of this is achieved while maintaining full compliance with global privacy standards like COPPA and GDPR." he added.

The launch of Kite IQ, alongside the recently announced PRADO SDK, represents the culmination of a multi-quarter R&D investment in building Kidoz's next-generation technology stack. From AI-powered contextual intelligence to flexible monetization infrastructure, these foundational developments mark a critical transition from product development to scalable commercial deployment. While this strategic focus on investment positions Kidoz to capture greater long-term value across the mobile media ecosystem, the broader market uncertainty recently experienced due to threatened tariffs may impact our second quarter results, expected to be released near the end of August.

"Advertisers need measurable returns on their investment, especially in an era where traditional targeting is becoming obsolete," said Ryan Lexer, VP Strategy at Kidoz. "Kite IQ represents the first stage of our broader AI strategy to optimize campaign performance and drive increased returns on advertising spend. By giving brands unprecedented control over contextual placement, we're enabling them to achieve the engagement and performance that drives real value."

About Kidoz Inc.

Kidoz Inc. (TSXV:KDOZ)(OTCQB:KDOZF) () is a global AdTech software company and the developer of the Kidoz Safe Ad Network, delivering privacy-first, high-performance mobile advertising for children, teens, and families, whose mission is to keep children safe in the complex digital advertising ecosystem. Kidoz also operates Prado, its wholly owned over-13 division. Through its proprietary Kidoz / Prado SDK's, Privacy Shield, and advanced contextual targeting tools, Kidoz enables safe, compliant ad experiences that adhere to COPPA, GDPR-K, and global standards, without using location or personally identifiable information data tracking commonly used in digital advertising enabling scaled access with high quality inventory and audience engagement across teens, families, and general audiences.

The Kidoz / Prado platforms helps app developers monetize their apps with safe and relevant ads, while uniting brands and families in a compliant mobile ecosystem. Google-certified and Apple-approved, the Kidoz network reaches hundreds of millions of users monthly, and is trusted by leading brands including Mattel, LEGO, Disney, and Kraft. Kidoz offers both managed and programmatic media solutions, including SSP, DSP, and Ad Exchange capabilities and provides a platform for mobile app publishers to monetize their active users through display, rich media, and video ads. Trusted by top brands and developers, Kidoz runs campaigns in over 60 countries and generates the majority of its revenue from AdTech advertising.

The Company also operates Prado, its wholly owned over-13 division. For brands, Prado enables scaled access with high quality inventory and audience engagement across teens, families, and general audiences.

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by the company) contains statements that are forward-looking, such as statements relating to anticipated future success of the company. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of the company. For a description of additional risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission. Specifically, readers should read the Company's Annual Report on Form 20-F, filed with the SEC and the Annual Financial Statements and Management Discussion & Analysis filed on SEDAR on April 24, 2025, and the prospectus filed under Rule 424(b) of the Securities Act on March 9, 2005 and the SB2 filed July 17, 2007, and the TSX Venture Exchange Listing Application for Common Shares filed on June 29, 2015 on SEDAR, for a more thorough discussion of the Company's financial position and results of operations, together with a detailed discussion of the risk factors involved in an investment in Kidoz Inc.

For more information contact:

Henry Bromley
CFO
[email protected]
(888) 374-2163

Neither the TSX Venture Exchange nor its Regulation Services Provider accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Kidoz Inc.



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FAQ

What is Kidoz's new Kite IQ platform and how does it work?

Kite IQ is a proprietary AI platform that uses machine learning and semantic analysis to classify mobile apps based on theme, content, and audience appeal, enabling precise ad targeting without using personal data.

How does Kite IQ maintain user privacy in advertising?

Kite IQ maintains privacy by using contextual metadata and content analysis rather than personal data, ensuring compliance with global privacy regulations like COPPA and GDPR.

When will Kidoz (KDOZF) release its Q2 2025 results?

Kidoz is expected to release its Q2 2025 results near the end of August 2025, with potential impact from market uncertainty due to threatened tariffs.

What are the key benefits of Kite IQ for advertisers?

Kite IQ provides advertisers with enhanced contextual targeting, better campaign control, improved click-through rates, and higher engagement through stronger contextual relevance, all while maintaining privacy compliance.

What recent technological developments has Kidoz announced?

Kidoz has announced two major developments: the Kite IQ AI platform and the PRADO SDK, both part of their next-generation technology stack investment.
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