La Rosa Holdings Corp. Launches New Transaction Management Module, Intended to Deliver Significant Cost Savings and Operational Efficiencies
La Rosa Holdings (NASDAQ: LRHC), a real estate and PropTech company, has launched My Agent Account Version 4.0, featuring a new Transaction Management module. The platform upgrade, effective July 1, 2025, aims to reduce costs by eliminating reliance on third-party systems and streamlining operations.
The company recently achieved a milestone of over 3,000 agents, all of whom are required to pay annual subscription fees for the platform access. The system improvements include workflow management capabilities, with planned AI-powered features such as automated notifications, deadline reminders, and market alerts.
La Rosa Holdings (NASDAQ: LRHC), un'azienda immobiliare e PropTech, ha lanciato My Agent Account Versione 4.0, che include un nuovo modulo di Gestione delle Transazioni. L'aggiornamento della piattaforma, attivo dal 1掳 luglio 2025, punta a ridurre i costi eliminando la dipendenza da sistemi terzi e semplificando le operazioni.
Recentemente, l'azienda ha raggiunto il traguardo di oltre 3.000 agenti, tutti tenuti a pagare una quota di abbonamento annuale per accedere alla piattaforma. I miglioramenti del sistema comprendono funzionalit脿 di gestione dei flussi di lavoro, con caratteristiche future basate sull'intelligenza artificiale come notifiche automatiche, promemoria delle scadenze e avvisi di mercato.
La Rosa Holdings (NASDAQ: LRHC), una empresa inmobiliaria y PropTech, ha lanzado My Agent Account Versi贸n 4.0, que incluye un nuevo m贸dulo de Gesti贸n de Transacciones. La actualizaci贸n de la plataforma, vigente a partir del 1 de julio de 2025, busca reducir costos eliminando la dependencia de sistemas externos y optimizando las operaciones.
La compa帽铆a alcanz贸 recientemente el hito de m谩s de 3,000 agentes, quienes deben pagar una suscripci贸n anual para acceder a la plataforma. Las mejoras del sistema incluyen capacidades de gesti贸n de flujos de trabajo, con funciones futuras impulsadas por IA, como notificaciones autom谩ticas, recordatorios de fechas l铆mite y alertas de mercado.
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La Rosa Holdings (NASDAQ : LRHC), une entreprise immobili猫re et PropTech, a lanc茅 My Agent Account Version 4.0, int茅grant un nouveau module de gestion des transactions. La mise 脿 jour de la plateforme, effective 脿 partir du 1er juillet 2025, vise 脿 r茅duire les co没ts en supprimant la d茅pendance aux syst猫mes tiers et en rationalisant les op茅rations.
La soci茅t茅 a r茅cemment atteint le cap de plus de 3 000 agents, tous devant s鈥檃cquitter d鈥檜n abonnement annuel pour acc茅der 脿 la plateforme. Les am茅liorations du syst猫me incluent des capacit茅s de gestion des flux de travail, avec des fonctionnalit茅s futures bas茅es sur l鈥橧A telles que des notifications automatiques, des rappels de d茅lais et des alertes de march茅.
La Rosa Holdings (NASDAQ: LRHC), ein Immobilien- und PropTech-Unternehmen, hat My Agent Account Version 4.0 mit einem neuen Transaktionsmanagement-Modul eingef眉hrt. Das Plattform-Upgrade, das ab dem 1. Juli 2025 wirksam ist, zielt darauf ab, Kosten zu senken, indem die Abh盲ngigkeit von Drittanbietersystemen eliminiert und Abl盲ufe optimiert werden.
Das Unternehmen erreichte k眉rzlich einen Meilenstein von 眉ber 3.000 Agenten, die alle eine j盲hrliche Abonnementgeb眉hr f眉r den Plattformzugang zahlen m眉ssen. Die Systemverbesserungen umfassen Workflow-Management-Funktionen mit geplanten KI-gest眉tzten Features wie automatischen Benachrichtigungen, Fristenerinnerungen und Marktbenachrichtigungen.
- New Transaction Management module expected to deliver significant cost savings by eliminating third-party system expenses
- Reached milestone of over 3,000 agents, expanding recurring revenue stream through mandatory platform subscriptions
- Proprietary technology platform enhances operational efficiency and reduces administrative workload
- Planned AI-powered features demonstrate continued platform development and innovation
- Platform requires mandatory subscription fees from agents, which could affect agent retention or recruitment
Insights
LRHC's new transaction module reduces costs while subscription fees from 3,000+ agents create growing recurring revenue stream.
La Rosa's release of My Agent Account 4.0 represents a strategic technology investment with dual financial benefits. First, the integrated Transaction Management module eliminates dependence on costly third-party systems, creating immediate operational savings through workflow automation and process efficiency. Second, and perhaps more valuable long-term, is the recurring revenue dimension - with the company recently surpassing 3,000 agents, each required to pay an annual subscription fee for platform access.
This creates a predictable, high-margin revenue stream that should scale proportionally with agent growth. The technology infrastructure demonstrates La Rosa's understanding of the modern brokerage economics, where proprietary tech platforms can transform from cost centers into profit generators. The planned AI enhancements signal potential future value creation through increased agent productivity and retention.
Financially, this positions La Rosa with a SaaS-like revenue component alongside its traditional real estate operations. As the agent network expands, subscription revenue provides a buffer against real estate market volatility while contributing to incremental profit margins. This hybrid business model - combining technology and services - typically commands higher valuation multiples than traditional brokerages.
Celebration, FL, July 07, 2025 (GLOBE NEWSWIRE) -- La Rosa Holdings Corp. (NASDAQ:听LRHC) (鈥淟a Rosa鈥� or the 鈥淐ompany鈥�), a real estate and PropTech company, today announced the launch of My Agent Account Version 4.0, a major enhancement to the Company鈥檚 proprietary agent platform. The new version, which went live on July 1, 2025, features a fully integrated Transaction Management module that is intended to deliver significant cost savings to the Company by improving efficiency, reducing manual processes, and eliminating reliance on expensive third-party systems.
My Agent Account, La Rosa's proprietary platform, was designed to empower agents with a comprehensive suite of tools and resources. Serving as a centralized hub, it enables agents by streamlining daily operations, consolidating essential business tools, and reducing administrative workload. With the introduction of the new transaction module, La Rosa has significantly improved the platform鈥檚 ability to manage workflows. All La Rosa agents have access to My Agent Account and are required to pay an annual subscription fee per agent for it.
Joe La Rosa, CEO of La Rosa, commented, 鈥淲e are continuously enhancing and refining our proprietary technology to optimize key processes across the organization. The upgrade to our transaction management system is a strategic investment that delivers clear benefits to both our agents and our operations. By improving efficiency and reducing costs, we are building a stronger foundation for profitable and sustainable growth. We also recently announced a historic milestone of surpassing 3,000 agents. As our agent network continues to expand, so will the recurring revenue generated from My Agent Account, as all agents are required to pay an annual subscription fee to access the platform. This growth further strengthens our scalable, technology-driven business model.鈥�
Alex Santos, Chief Technology Officer of La Rosa, commented, 鈥淎s we move into the second half of the year, with our proprietary transaction management system now fully in place, we aim to continue to enhance the platform to better support our agents. Planned updates are expected to include features such as automated transaction notifications, key deadline reminders, market condition alerts, and quick access to brokerage policies and process guidelines. We expect that, with the support of AI, these improvements will enable the system to intelligently anticipate agent needs, helping them work smarter, stay ahead of critical tasks, and provide even better service to their clients.鈥�
About La Rosa Holdings Corp.
La Rosa Holdings Corp. (Nasdaq: LRHC) is transforming the real estate industry by providing agents with flexible compensation options, including a revenue-sharing model or a fee-based structure with
The Company offers both residential and commercial real estate brokerage services, as well as technology-driven products and support for its agents and franchise partners. Its business model includes internal services for agents and external offerings for the public, spanning real estate brokerage, franchising, education and coaching, and property management.
La Rosa operates 26 corporate-owned brokerage offices across Florida, California, Texas, Georgia, North Carolina, and Puerto Rico. La Rosa also recently started its expansion into Europe, beginning with engagement of the area developer in Spain. Additionally, the Company has six franchised offices and branches and three affiliated brokerage locations in the U.S. and Puerto Rico. The Company also operates a full-service escrow settlement and title company in Florida.
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Forward-Looking Statements
This press release contains forward-looking statements regarding the Company鈥檚 current expectations that are subject to various risks and uncertainties. Such statements include statements regarding the Company鈥檚 ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words 鈥渋ntends,鈥� 鈥渕ay,鈥� 鈥渨ill,鈥� 鈥減lans,鈥� 鈥渆xpects,鈥� 鈥渁nticipates,鈥� 鈥減rojects,鈥� 鈥減redicts,鈥� 鈥渆stimates,鈥� 鈥渁ims,鈥� 鈥渂elieves,鈥� 鈥渉opes,鈥� 鈥減otential鈥� or similar words.听These听statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company's ability to achieve profitable operations, our ability to successfully integrate acquisitions into our business operations, customer acceptance of new services, the demand for the Company鈥檚 services and the Company鈥檚 customers' economic condition, the impact of competitive services and pricing, general economic conditions, the successful integration of the Company鈥檚 past and future acquired brokerages, the effect of the recent National Association of AG真人官方tors' landmark settlement on our business operations, and other risk factors detailed in the Company's filings with the United States Securities and Exchange Commission (the "SEC鈥�). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading 鈥淩isk Factors鈥� in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and other reports and documents that we file from time to time with the SEC. Forward-looking statements contained in this press release are made only as of the date of this press release, and La Rosa does not undertake any responsibility to update any forward-looking statements in this release, except as may be required by applicable law. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.
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Investor Relations Contact:
Crescendo Communications, LLC
David Waldman/Natalya Rudman
Tel: (212) 671-1020
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