Kefir Comes to NASCAR as Lifeway Foods Races into Hometown Weekend with Driver Josh Bilicki at The Loop 110
Lifeway Foods (NASDAQ: LWAY), a leading U.S. supplier of kefir and fermented probiotic products, has announced a partnership with NASCAR driver Josh Bilicki for the upcoming NASCAR Xfinity Series race, The Loop 110 in Chicago on July 5, 2025.
The company will serve as the primary sponsor of Bilicki's No. 91 Chevrolet Camaro, fielded by DGM Racing. The race holds special significance as it takes place just 20 miles from Lifeway's headquarters in Morton Grove, Illinois. The event will be broadcast live on The CW Network at 4:30 PM ET.
This partnership follows Lifeway's National Kefir Day celebration on June 18 and represents another milestone in the company's road to 40 years. The Lifeway-branded Chevrolet will feature a design showcasing the company's branding and product line.
Lifeway Foods (NASDAQ: LWAY), uno dei principali fornitori statunitensi di kefir e prodotti probiotici fermentati, ha annunciato una collaborazione con il pilota NASCAR Josh Bilicki per la prossima gara della NASCAR Xfinity Series, The Loop 110, che si terr脿 a Chicago il 5 luglio 2025.
L'azienda sar脿 lo sponsor principale della Chevrolet Camaro No. 91 di Bilicki, gestita da DGM Racing. La gara 猫 particolarmente significativa poich茅 si svolge a soli 20 miglia dalla sede centrale di Lifeway a Morton Grove, Illinois. L'evento sar脿 trasmesso in diretta su The CW Network alle 16:30 ET.
Questa collaborazione segue la celebrazione della Giornata Nazionale del Kefir di Lifeway il 18 giugno e rappresenta un altro traguardo nel percorso dell'azienda verso i 40 anni. La Chevrolet brandizzata Lifeway presenter脿 un design che mette in evidenza il marchio e la gamma di prodotti dell'azienda.
Lifeway Foods (NASDAQ: LWAY), un destacado proveedor estadounidense de k茅fir y productos probi贸ticos fermentados, ha anunciado una asociaci贸n con el piloto de NASCAR Josh Bilicki para la pr贸xima carrera de la NASCAR Xfinity Series, The Loop 110, en Chicago el 5 de julio de 2025.
La compa帽铆a ser谩 el patrocinador principal del Chevrolet Camaro No. 91 de Bilicki, gestionado por DGM Racing. La carrera tiene un significado especial ya que se lleva a cabo a solo 20 millas de la sede de Lifeway en Morton Grove, Illinois. El evento se transmitir谩 en vivo por The CW Network a las 4:30 PM ET.
Esta asociaci贸n sigue a la celebraci贸n del D铆a Nacional del K茅fir de Lifeway el 18 de junio y representa otro hito en el camino de la empresa hacia sus 40 a帽os. El Chevrolet con la marca Lifeway contar谩 con un dise帽o que destaca la imagen y la l铆nea de productos de la compa帽铆a.
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Lifeway Foods (NASDAQ : LWAY), un fournisseur am茅ricain de premier plan de k茅fir et de produits probiotiques ferment茅s, a annonc茅 un partenariat avec le pilote NASCAR Josh Bilicki pour la prochaine course NASCAR Xfinity Series, The Loop 110, qui se tiendra 脿 Chicago le 5 juillet 2025.
L'entreprise sera le sponsor principal de la Chevrolet Camaro n掳 91 de Bilicki, engag茅e par DGM Racing. La course rev锚t une importance particuli猫re car elle se d茅roule 脿 seulement 20 miles du si猫ge de Lifeway 脿 Morton Grove, dans l'Illinois. L'茅v茅nement sera diffus茅 en direct sur The CW Network 脿 16h30 ET.
Ce partenariat fait suite 脿 la c茅l茅bration de la Journ茅e nationale du k茅fir de Lifeway le 18 juin et repr茅sente une nouvelle 茅tape dans le parcours de l'entreprise vers ses 40 ans. La Chevrolet aux couleurs de Lifeway arborera un design mettant en valeur la marque et la gamme de produits de l'entreprise.
Lifeway Foods (NASDAQ: LWAY), ein f眉hrender US-Anbieter von Kefir und fermentierten probiotischen Produkten, hat eine Partnerschaft mit dem NASCAR-Fahrer Josh Bilicki f眉r das bevorstehende NASCAR Xfinity Series-Rennen The Loop 110 in Chicago am 5. Juli 2025 angek眉ndigt.
Das Unternehmen wird Hauptsponsor von Bilickis No. 91 Chevrolet Camaro sein, der von DGM Racing eingesetzt wird. Das Rennen ist besonders bedeutend, da es nur 20 Meilen vom Hauptsitz von Lifeway in Morton Grove, Illinois, entfernt stattfindet. Die Veranstaltung wird live auf The CW Network um 16:30 Uhr ET 眉产别谤迟谤补驳别苍.
Diese Partnerschaft folgt auf Lifeways Feier des Nationalen Kefirtags am 18. Juni und markiert einen weiteren Meilenstein auf dem Weg des Unternehmens zu 40 Jahren. Der Chevrolet mit Lifeway-Branding wird ein Design zeigen, das die Marke und Produktlinie des Unternehmens hervorhebt.
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The partnership places Lifeway front and center as the primary sponsor of Bilicki's No. 91 Chevrolet Camaro, fielded by DGM Racing, in one of the most anticipated races of the season. The event takes place on Saturday, July 5 and will be broadcast live nationwide on The CW Network at 4:30 PM ET.
This marks a powerful hometown moment for the brand, headquartered just 20 miles from the race venue in
"We're thrilled to partner with Josh Bilicki for this exciting hometown race," said Julie Smolyansky, CEO of Lifeway Foods. "Coming off our National Kefir Day celebration on June 18, which included a drone show over
Bilicki's Lifeway-branded Chevrolet will feature a bold design that celebrates Lifeway's vibrant flavors and iconic branding. Just as every component of a race car is built for optimal output, Lifeway Kefir is formulated to help bodies perform at their best by supporting digestion, immunity, and sustained energy through every twist and turn.
"This is such a cool opportunity to bring a pioneering partnership to the sport," said Josh Bilicki. "As a Midwest guy, getting to represent a local brand like Lifeway, especially on a global stage in downtown
Fans can catch the No. 91 Lifeway Chevrolet in action when the NASCAR Xfinity Series takes the green flag in The Loop 110 on Saturday, July 5 at 4:30 PM EST. The race will air live on The CW, PRN Radio, and SiriusXM NASCAR Radio (Ch. 90).
Catch all the action behind the scenes and in the fast lane 鈥� follow and on Instagram for exclusive content leading up to and throughout race weekend.
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the Company also produces a variety of cheeses and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across
Derek Miller聽
Vice President of Communications, Lifeway Foods
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Lifeway Foods, Inc.
Phone: 847-967-1010
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