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Rebel Bourbon announces annual release of highly acclaimed Rebel 10-Year Single Barrel Bourbon

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Rebel Bourbon, a brand of MGP Ingredients (NYSE:MGPI), has announced the annual release of its Rebel 10-Year Single Barrel Bourbon. The limited release consists of 2,600 cases of 750mL bottles, priced at $99.99 MSRP.

The 100 proof (50% ABV) wheated bourbon features a mash bill of 68% corn, 20% wheat, and 12% malt. Each barrel is individually bottled, creating unique flavor profiles characterized by vanilla, dark fruits, caramel, and citrus notes with a smooth finish.

The bourbon has garnered significant industry recognition, winning Double Platinum at ASCOT Awards, Double Gold at San Francisco World Spirits Competition, and several other prestigious awards in 2025.

Rebel Bourbon, un marchio di MGP Ingredients (NYSE:MGPI), ha annunciato l'uscita annuale del suo Rebel 10-Year Single Barrel Bourbon. Questa edizione limitata comprende 2.600 casse di bottiglie da 750 mL, con un prezzo consigliato di 99,99$.

Il bourbon wheated da 100 proof (50% ABV) presenta una miscela di 68% mais, 20% grano e 12% malto. Ogni barile viene imbottigliato singolarmente, offrendo profili di gusto unici caratterizzati da note di vaniglia, frutti scuri, caramello e agrumi, con una finitura morbida.

Il bourbon ha ottenuto un importante riconoscimento nel settore, vincendo il Double Platinum agli ASCOT Awards, il Double Gold al San Francisco World Spirits Competition e numerosi altri premi prestigiosi nel 2025.

Rebel Bourbon, una marca de MGP Ingredients (NYSE:MGPI), ha anunciado el lanzamiento anual de su Rebel 10-Year Single Barrel Bourbon. La edición limitada consta de 2,600 cajas de botellas de 750 mL, con un precio sugerido de $99.99.

Este bourbon de trigo con 100 proof (50% ABV) tiene una receta de 68% maíz, 20% trigo y 12% malta. Cada barril se embotella individualmente, creando perfiles de sabor únicos con notas de vainilla, frutas oscuras, caramelo y cítricos, y un final suave.

El bourbon ha recibido un reconocimiento significativo en la industria, ganando el Double Platinum en los ASCOT Awards, el Double Gold en la San Francisco World Spirits Competition y varios otros premios prestigiosos en 2025.

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� 100 proof(50% ABV) 밀 위스키는 옥수� 68%, 밀 20%, 맥아 12%� 배합비를 자랑합니�. � 배럴읶 개별 병입되어 바닐�, 다크 과일, 캐러�, 감귤 노트가 조화� 이루� 부드러� 피니시를 선사하는 독특� � 프로파일� 만듭니다.

� 버번읶 2025년에 ASCOT Awards에서 더블 플래티넘, 샌프란시스� 월드 스피리츠 컴피티션에서 더블 골드 � 여러 권위 있는 상을 수상하며 업계에서 � 인정� 받았습니�.

Rebel Bourbon, une marque de MGP Ingredients (NYSE:MGPI), a annoncé la sortie annuelle de son Rebel 10-Year Single Barrel Bourbon. Cette édition limitée comprend 2 600 caisses de bouteilles de 750 mL, au prix conseillé de 99,99$.

Ce bourbon wheated à 100 proof (50% ABV) est composé d'une recette de 68% maïs, 20% blé et 12% malt. Chaque fût est embouteillé individuellement, offrant des profils de saveurs uniques caractérisés par des notes de vanille, de fruits noirs, de caramel et d'agrumes, avec une finale douce.

Ce bourbon a reçu une reconnaissance importante dans l'industrie, remportant le Double Platinum aux ASCOT Awards, le Double Gold à la San Francisco World Spirits Competition ainsi que plusieurs autres prix prestigieux en 2025.

Rebel Bourbon, eine Marke von MGP Ingredients (NYSE:MGPI), hat die jährliche Veröffentlichung seines Rebel 10-Year Single Barrel Bourbon angekündigt. Die limitierte Auflage umfasst 2.600 Kisten mit 750 ml Flaschen zum UVP von 99,99$.

Der 100 Proof (50% ABV) Wheated Bourbon besteht aus einer Maische mit 68% Mais, 20% Weizen und 12% Malz. Jedes Fass wird einzeln abgefüllt, wodurch einzigartige Geschmacksprofile mit Noten von Vanille, dunklen Früchten, Karamell und Zitrus sowie einem weichen Abgang entstehen.

Der Bourbon hat in der Branche große Anerkennung erhalten und im Jahr 2025 den Double Platinum bei den ASCOT Awards, Double Gold bei der San Francisco World Spirits Competition sowie weitere renommierte Auszeichnungen gewonnen.

Positive
  • Limited release of 2,600 cases indicates exclusivity and potential demand
  • Multiple prestigious industry awards in 2025 demonstrate product quality
  • Premium pricing at $99.99 MSRP suggests strong margin potential
Negative
  • Limited production quantity may restrict revenue potential
  • Premium price point could limit broader market accessibility

Insights

Rebel's limited release of 10-Year Single Barrel Bourbon represents modest revenue opportunity while building MGPI's premium portfolio positioning.

The annual release of Rebel 10-Year Single Barrel Bourbon represents a modest but profitable revenue opportunity for MGP Ingredients. With 2,600 cases at a $99.99 MSRP, this limited release could generate approximately $2.6 million in retail sales value, though wholesale revenues to MGPI would be lower.

The prestigious awards cited (Double Platinum at ASCOT, Double Gold at San Francisco World Spirits Competition) strengthen Rebel's premium positioning within MGPI's portfolio. This 100 proof wheated bourbon with its specific mash bill (68% corn, 20% wheat, 12% malt) helps MGPI maintain relevance in the competitive high-end bourbon segment.

This release demonstrates MGPI's continued strategy of premiumization through limited-quantity, aged offerings. The $99.99 price point positions the product in the premium-but-accessible segment, avoiding the ultra-premium tier while still commanding a significant premium over standard offerings.

While not transformative to MGPI's overall financial performance, these annual limited releases help strengthen brand equity, maintain presence in premium retail channels, and provide incremental high-margin revenue. The acclaim from industry competitions provides valuable marketing leverage for the broader Rebel portfolio, potentially driving interest in their more widely available core products.

Award-winning 100 proof wheated bourbon returns in limited quantities

ST. LOUIS, July 10, 2025 /PRNewswire/ -- Bardstown, Kentucky-based Rebel Bourbon announced the annual release of award-winning Rebel 10-Year Single Barrel Bourbon. Aged for a full decade, Rebel 10-Year is bottled one barrel at a time � a process that creates a rich and rebellious flavor profile unique to each barrel. Bottled at 100 proof (50% ABV), a limited allocation of 2,600 (6-in) cases of 750mL bottles arrive on shelf this month at a minimum suggested retail price of $99.99.

Handcrafted according to Rebel's original, time-honored wheated recipe since 1849, Rebel 10-Year Single Barrel features a mash bill of 68% corn, 20% wheat and 12% malt. With a golden amber glow, Rebel 10-Year opens with a nose of vanilla and dark fruits followed by subtle citrus and oak. Flavors include traces of caramel and citrus, and a velvety smooth finish with just a hint of spice.

"This year's 10-Year Single Barrel is a testament to the legacy of Rebel Bourbon," said Rebel Bourbon Master Distiller John Rempe. "From the unique mash bill through the 10-year aging and single-barrel bottling process for robust flavor, Rebel 10-Year is made for sipping, and ready to be enjoyed by anyone ready to let their spirit be heard."

Each bottle of Rebel 10-Year Single Barrel includes a bold black Rebel Bourbon label featuring the 10-year age statement front and center in silver lettering and the specific barrel number and aged-since date.

Rebel 10-Year Single Barrel recently won many prestigious spirits industry awards:

  • Double Platinum medal at the 2025 ASCOT Awards
  • Double Gold medal at the 2025 San Francisco World Spirits Competition
  • Double Gold medal and Consumer's Choice Award at the SIP Awards
  • Gold medal and Single Barrel American Whiskey of the Year at the 2025 Bartender Spirits Awards

The product locator to find Rebel 10-Year Single Barrel and the full portfolio of award-winning Rebel Bourbon varieties is .

About Rebel Bourbon
Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill true to its original recipe dating back to 1849, when it was invented at the Stitzel-Weller distillery. Our defiantly smooth premium wheated bourbon celebrates those who embrace bold originality and a rebellious spirit. Our products have earned top spirits industry honors including Single Barrel American Whiskey of the Year for Rebel 10-Year Single Barrel by the 2025 Bartender Spirits Awards. The 2025 San Francisco World Spirits Competition awarded double gold medals to Rebel 10-Year Single Barrel, Rebel 100 6-Year and Rebel Small Batch Reserve, and a gold medal to Rebel 100. At the 2025 ASCOT Awards, Rebel 10-Year Single Barrel earned a double platinum medal, and Rebel 100 and Rebel 100 6-Year earned gold medals. To learn more, visit Ի follow on Ի .

About Luxco
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including El Mayor and Exotico. For more information, visit .

CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
[email protected]

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SOURCE Lux Row Distillers

FAQ

What is the price of Rebel 10-Year Single Barrel Bourbon (MGPI)?

Rebel 10-Year Single Barrel Bourbon has a minimum suggested retail price of $99.99 per 750mL bottle.

How many cases of Rebel 10-Year Single Barrel Bourbon will be released in 2025?

The 2025 release is limited to 2,600 cases of 750mL bottles.

What awards has Rebel 10-Year Single Barrel Bourbon won in 2025?

The bourbon won Double Platinum at ASCOT Awards, Double Gold at San Francisco World Spirits Competition, Double Gold and Consumer's Choice at SIP Awards, and Gold medal and Single Barrel American Whiskey of the Year at Bartender Spirits Awards.

What is the mash bill composition of Rebel 10-Year Single Barrel Bourbon?

The bourbon features a mash bill of 68% corn, 20% wheat, and 12% malt.

What is the alcohol content of MGPI's Rebel 10-Year Single Barrel Bourbon?

Rebel 10-Year Single Barrel Bourbon is bottled at 100 proof (50% ABV).
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