MMA.INC鈥檚 Web3 Strategy: Tokenized XP and Rewards to Amplify User Engagement and Drive New Revenue Streams
MMA.INC (NYSE American: MMA) has unveiled its innovative Web3 strategy, introducing a blockchain-based Tokenized XP & Rewards Engine to transform the $9 billion combat sports market. The platform will allow users to earn digital rewards through training, content creation, and engagement activities.
The company, which boasts over 5 million fans and 530,000+ user profiles across 800+ verified gyms in 16 countries, is positioning itself as the first-to-market with a unified platform combining training, fandom, creator tools, and crypto rewards. This initiative follows MMA.INC's partnership with Morphotech for AI and blockchain development.
The platform features an on-chain loyalty system where users earn XP tokens for various activities, which can be exchanged for gear, content, fan perks, or staked for elite benefits. With 50,000+ active students and access to a potential market of 700 million global combat sports fans, MMA.INC aims to create a merit-based digital economy.
MMA.INC (NYSE American: MMA) ha presentato la sua innovativa strategia Web3, introducendo un motore di ricompense e XP tokenizzati basato su blockchain per rivoluzionare il mercato degli sport da combattimento da 9 miliardi di dollari. La piattaforma permetter脿 agli utenti di guadagnare ricompense digitali tramite l'allenamento, la creazione di contenuti e altre attivit脿 di coinvolgimento.
L'azienda, che vanta oltre 5 milioni di fan e pi霉 di 530.000 profili utente distribuiti in oltre 800 palestre verificate in 16 paesi, si posiziona come la prima sul mercato con una piattaforma unificata che integra allenamento, fandom, strumenti per creator e ricompense in criptovalute. Questa iniziativa segue la partnership di MMA.INC con Morphotech per lo sviluppo di AI e blockchain.
La piattaforma include un sistema di fidelizzazione on-chain dove gli utenti guadagnano token XP per diverse attivit脿, che possono essere scambiati con equipaggiamento, contenuti, vantaggi per i fan o messi in staking per benefici esclusivi. Con oltre 50.000 studenti attivi e l'accesso a un potenziale mercato di 700 milioni di fan globali degli sport da combattimento, MMA.INC punta a creare un'economia digitale basata sul merito.
MMA.INC (NYSE American: MMA) ha revelado su innovadora estrategia Web3, presentando un motor de recompensas y XP tokenizado basado en blockchain para transformar el mercado de deportes de combate de 9 mil millones de d贸lares. La plataforma permitir谩 a los usuarios ganar recompensas digitales mediante entrenamiento, creaci贸n de contenido y actividades de participaci贸n.
La compa帽铆a, que cuenta con m谩s de 5 millones de fans y m谩s de 530,000 perfiles de usuario en m谩s de 800 gimnasios verificados en 16 pa铆ses, se posiciona como la primera en el mercado con una plataforma unificada que combina entrenamiento, fandom, herramientas para creadores y recompensas en criptomonedas. Esta iniciativa sigue a la asociaci贸n de MMA.INC con Morphotech para el desarrollo de IA y blockchain.
La plataforma presenta un sistema de lealtad on-chain donde los usuarios ganan tokens XP por diversas actividades, que pueden canjear por equipo, contenido, beneficios para fans o apostar para obtener ventajas exclusivas. Con m谩s de 50,000 estudiantes activos y acceso a un mercado potencial de 700 millones de fans globales de deportes de combate, MMA.INC busca crear una econom铆a digital basada en el m茅rito.
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頂岆灚韽检潃 靷毄鞛愱皜 雼れ枒頃� 頇滊彊鞙茧 XP 韱犿伆鞚� 須嶋摑頃� 靾� 鞛堧姅 鞓泊鞚� 於╈劚霃� 鞁滌姢韰滌潉 韸轨鞙茧 頃橂┌, 鞚措ゼ 鞛ル箘, 旖橅厫旄�, 韺� 順滍儩鞙茧 甑愴櫂頃橁卑雮� 鞐橂Μ韸� 順滍儩鞚� 鞙勴暣 鞀ろ厡鞚错偣頃� 靾� 鞛堨姷雼堧嫟. 50,000氇� 鞚挫儊鞚� 頇滌劚 頃欖儩瓿� 7鞏� 氇呾潣 鞝� 靹戈硠 瓴╉埇旮� 韺�鞚� 雽�靸侅溂搿� MMA.INC電� 靹标臣 旮半皹 霐旍韯� 瓴届牅毳� 彀届稖頃橂姅 瓴冹潉 氇╉憸搿� 頃╇媹雼�.
MMA.INC (NYSE American : MMA) a d茅voil茅 sa strat茅gie Web3 innovante, introduisant un moteur de r茅compenses et d鈥橷P tokenis茅 bas茅 sur la blockchain pour transformer le march茅 des sports de combat de 9 milliards de dollars. La plateforme permettra aux utilisateurs de gagner des r茅compenses num茅riques gr芒ce 脿 l鈥檈ntra卯nement, la cr茅ation de contenu et les activit茅s d鈥檈ngagement.
L鈥檈ntreprise, qui compte plus de 5 millions de fans et plus de 530 000 profils utilisateurs r茅partis dans plus de 800 salles de sport v茅rifi茅es dans 16 pays, se positionne comme la premi猫re sur le march茅 avec une plateforme unifi茅e combinant entra卯nement, fandom, outils pour cr茅ateurs et r茅compenses en crypto. Cette initiative fait suite au partenariat de MMA.INC avec Morphotech pour le d茅veloppement de l鈥橧A et de la blockchain.
La plateforme propose un syst猫me de fid茅lit茅 on-chain o霉 les utilisateurs gagnent des tokens XP pour diverses activit茅s, 茅changeables contre du mat茅riel, du contenu, des avantages pour les fans ou 脿 staker pour des b茅n茅fices exclusifs. Avec plus de 50 000 茅tudiants actifs et un march茅 potentiel de 700 millions de fans mondiaux des sports de combat, MMA.INC vise 脿 cr茅er une 茅conomie num茅rique bas茅e sur le m茅rite.
MMA.INC (NYSE American: MMA) hat seine innovative Web3-Strategie vorgestellt und eine blockchain-basierte tokenisierte XP- und Belohnungs-Engine eingef眉hrt, um den 9-Milliarden-Dollar-Kampfsportmarkt zu revolutionieren. Die Plattform erm枚glicht es Nutzern, digitale Belohnungen durch Training, Inhaltserstellung und Engagement zu verdienen.
Das Unternehmen, das 眉ber 5 Millionen Fans und mehr als 530.000 Nutzerprofile in 眉ber 800 verifizierten Fitnessstudios in 16 L盲ndern verf眉gt, positioniert sich als erster Anbieter mit einer einheitlichen Plattform, die Training, Fandom, Creator-Tools und Krypto-Belohnungen kombiniert. Diese Initiative folgt auf die Partnerschaft von MMA.INC mit Morphotech f眉r KI- und Blockchain-Entwicklung.
Die Plattform bietet ein On-Chain-Treueprogramm, bei dem Nutzer XP-Token f眉r verschiedene Aktivit盲ten verdienen, die gegen Ausr眉stung, Inhalte, Fan-Vorteile eingetauscht oder f眉r exklusive Benefits gestaked werden k枚nnen. Mit 眉ber 50.000 aktiven Sch眉lern und Zugang zu einem potenziellen Markt von 700 Millionen weltweiten Kampfsportfans will MMA.INC eine leistungsbasierte digitale Wirtschaft schaffen.
- None.
- Platform launch date not yet determined, indicating potential execution risks
- Entering volatile crypto market with regulatory uncertainties
- Success depends on user adoption and sustained engagement with the token system
Insights
MMA.INC's Web3 strategy leverages their existing combat sports community to create a token-based economy, but faces typical blockchain adoption challenges.
MMA.INC is positioning itself at the intersection of combat sports and blockchain technology with their announced Tokenized XP & Rewards Engine. This represents a strategic pivot to create new revenue streams by gamifying martial arts engagement across their ecosystem of 5 million fans and 530,000+ user profiles spanning 800+ verified gyms in 16 countries.
The core concept involves rewarding real-world activities (training, content creation, fan engagement) with on-chain experience points that function as digital assets. These tokens create a closed-loop economy where users can exchange earned XP for tangible benefits like gear, exclusive content, or staking opportunities.
From a strategic perspective, MMA.INC is attempting to solve the monetization challenge that plagues many sports and fitness platforms. Their "scarcity-driven design" with XP sinks (ways to spend tokens) is crucial for maintaining token velocity and preventing inflation that has undermined many similar token economies.
What's notable is their "merit-based" approach which prioritizes earned rewards over purchased advantages. This aligns with martial arts culture and potentially addresses the "pay-to-win" criticism common in tokenized ecosystems. Their partnership with Morphotech suggests they're outsourcing technical blockchain implementation rather than building infrastructure in-house.
However, the announcement lacks specifics on blockchain protocol, token mechanics, regulatory compliance approach, or launch timeline beyond "scheduled for a later date." The success of this initiative will depend on overcoming typical Web3 adoption barriers: user education, wallet friction, and delivering tangible value that exceeds traditional loyalty programs.
Highlights
- MMA.INC鈥檚 new blockchain and AI crypto rewards platform to revolutionize martial arts engagement and monetization
- First to market offering platform to unify training, fandom, creator tools, and crypto rewards under one brand
- Users earn tokenized digital rewards by training and engaging in the real world
New York, NY, July 17, 2025 (GLOBE NEWSWIRE) -- 听(NYSE American: MMA) (鈥淢MA鈥� or the 鈥淐ompany鈥�), an NYSE American listed innovator at the intersection of combat sports and digital transformation, today announced further details about its Web3 initiative and plans to launch an innovative Tokenized XP (experience points) & Rewards Engine to revolutionize the fight industry into a dynamic, fully gamified digital economy. The launch is scheduled for a later date and is not live yet.
"Positioned to be first to market with a blockchain-based Web3 platform, we鈥檙e forging a living breathing ecosystem where energy, passion, and participation translate into real currency for our users and our company," said Nick Langton, CEO of MMA.INC. "MMA.inc is where fighters, fans, and creators can collide, earning from their grind, their content, and their communities like never before."
This move follows MMA.INC鈥檚 recent AI and blockchain partnership with Morphotech which solidifies its position as a Web3 pioneer in one of the most culturally influential industries worldwide: the combat sports market.
鈥淟everaging our vast community reach, MMA.INC is uniquely positioned to drive revenues through XP sinks and branded experiences. The more that users on our platform do what they love鈥攖rain, stream, share, and cheer, the more they earn. And so does our platform,鈥� Langton added.
TOKENIZED XP & REWARDS 鈥� WHERE ACTION EARNS YOU ASSETS
Every time a fighter trains, a coach uploads content, or a fan engages with a stream, XP is earned, logged transparently on-chain and converted into a digital asset.
- Earn for Everything: Train, watch, post, or cheer, XP tracks it all.
- Trade Your Sweat: XP can be swapped for gear, gated content, fan perks, or staked to unlock elite benefits.
- Scarcity-Driven Design: Exclusive events, premium tiers, and 鈥淐hampion Quests鈥� consume XP, creating natural demand and token velocity.
- Merit-Based Economy: No whales, no shortcuts. Progress is earned, not bought.
THE MMA.INC EDGE, WHAT OTHERS DON鈥橳 HAVE
- On-Chain Loyalty: Users are stakeholders, ambassadors, and builders of their own fight journey.
- Fan-Fighter Feedback Loop: Every action fuels XP. Every XP unlock triggers engagement. It鈥檚 circular, sticky, and valuable.
- First-Mover Advantage: MMA.INC is the first and only platform to unify training, fandom, creator tools, and crypto rewards under one brand.
- Largest Combat Sports Platform: Over 5 million fans, 530,000+ user profiles, and one of the most loyal combat sports bases globally; in 800+ verified gyms across 16 countries with 50,000+ active students.
- Huge Potential for Further Growth: Over 700 million global fans of martial arts and combat sports, all digitally underserved until now.
About Mixed Martial Arts Group Limited
MMA.INC (Mixed Martial Arts Group Limited) is revolutionizing the combat sports industry by driving participation and engagement across fans, athletes, coaches, and gym owners. The company operates four core business units:
| 听 | 鈼� | TrainAlta: A platform that transforms MMA fans into active participants through structured training programs. |
| 听 | 鈼� | Hype: A marketing platform helping gym owners, coaches, and athletes grow revenue from their audiences. |
| 听 | 鈼� | MixedMartialArts.com: The go-to resource for MMA news, fighter data, fight schedules, and the legendary Underground forum. |
| 听 | 鈼� | BJJLink: A leading gym management platform designed for BJJ academies, offering tools for payment processing, marketing, student engagement, and content monetization. |
With over 5 million social media followers, 530,000 user profiles, 50,000 active students, 18,000 published gyms and 800 verified gyms across 16 countries, MMA.inc continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders.
For more information, visit听听or follow us on social media:
| 听 | 鈼� | Facebook:听 |
| 听 | 鈼� | Instagram:听 |
| 听 | 鈼� | X:听 |
| 听 | 鈼� | LinkedIn:听 |
About Morphotech Pte Ltd
Morphotech, a pioneering Singapore-based technology company, is at the forefront of innovation in blockchain systems, artificial intelligence, and immersive digital solutions. With a bold vision to revolutionize economic models and empower creators worldwide, Morphotech is redefining how industries interact with the digital frontier, driving transformative change across multiple sectors.
For more in-depth information, please refer to
- Facebook: MorphotechLTD
- Instagram: @morphotechltd
- X: @Morphotech
- LinkedIn: Morphotech
Forward-Looking Statements
This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as 鈥渁chieve,鈥� 鈥渇orecast,鈥� 鈥減lan,鈥� 鈥減ropose,鈥� 鈥渟trategy,鈥� 鈥渆nvision,鈥� 鈥渉ope,鈥� 鈥渨ill,鈥� 鈥渃ontinue,鈥� 鈥減otential,鈥� 鈥渆xpect,鈥� 鈥渂elieve,鈥� 鈥渁nticipate,鈥� 鈥減roject,鈥� 鈥渆stimate,鈥� 鈥減redict,鈥� 鈥渋ntend,鈥� 鈥渟hould,鈥� 鈥渃ould,鈥� 鈥渕ay,鈥� 鈥渕ight,鈥� or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the 鈥淩isk Factors鈥� section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company鈥檚 business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking statements. You should carefully read the factors described in the 鈥淩isk Factors鈥� section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
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