SNAPCHAT AND RWS GLOBAL TEAM UP ON IN-STADIUM AUGMENTED REALITY EXPERIENCES AT GLOBAL SPORTING EVENTS
Snap Inc. (NYSE: SNAP) has announced a strategic partnership with RWS Global to enhance fan engagement at sporting events through augmented reality experiences. The collaboration integrates Snapchat's AR lenses with RWS Global's PV4 sport presentation software, creating interactive in-stadium experiences.
The partnership will debut at two major events: the World Aquatics Championships in Singapore (July 11-August 3, 2025) and the British & Irish Lions Tour in Australia (July-August 2025). The integration features "Snapchat Cam" with venue video boards, enabling customizable AR filters for interactive games and branded sponsor experiences.
This partnership expands on their previous collaboration at the Paris 2024 Olympic and Paralympic Games, where RWS Global managed in-venue fan experiences across 54 sports in 37 venues.
Snap Inc. (NYSE: SNAP) ha annunciato una partnership strategica con RWS Global per migliorare il coinvolgimento dei fan durante gli eventi sportivi grazie a esperienze di realt脿 aumentata. La collaborazione integra le lenti AR di Snapchat con il software di presentazione sportiva PV4 di RWS Global, creando esperienze interattive all'interno degli stadi.
La partnership debutter脿 in due eventi importanti: i Campionati Mondiali di Nuoto a Singapore (11 luglio - 3 agosto 2025) e il British & Irish Lions Tour in Australia (luglio-agosto 2025). L'integrazione include la "Snapchat Cam" con i maxischermi degli impianti, permettendo filtri AR personalizzabili per giochi interattivi ed esperienze brandizzate per gli sponsor.
Questa collaborazione si basa su quella precedente ai Giochi Olimpici e Paralimpici di Parigi 2024, dove RWS Global ha gestito le esperienze per i fan in 54 sport distribuiti in 37 sedi.
Snap Inc. (NYSE: SNAP) ha anunciado una alianza estrat茅gica con RWS Global para mejorar la participaci贸n de los aficionados en eventos deportivos mediante experiencias de realidad aumentada. La colaboraci贸n integra los lentes AR de Snapchat con el software de presentaci贸n deportiva PV4 de RWS Global, creando experiencias interactivas dentro del estadio.
La alianza se estrenar谩 en dos eventos principales: el Campeonato Mundial de Nataci贸n en Singapur (11 de julio - 3 de agosto de 2025) y la Gira British & Irish Lions en Australia (julio-agosto de 2025). La integraci贸n incluye la "Snapchat Cam" con las pantallas de video del recinto, permitiendo filtros AR personalizables para juegos interactivos y experiencias de marca para patrocinadores.
Esta colaboraci贸n ampl铆a la realizada anteriormente en los Juegos Ol铆mpicos y Paral铆mpicos de Par铆s 2024, donde RWS Global gestion贸 las experiencias para los aficionados en 54 deportes en 37 sedes.
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Snap Inc. (NYSE: SNAP) a annonc茅 un partenariat strat茅gique avec RWS Global afin d'am茅liorer l'engagement des fans lors des 茅v茅nements sportifs gr芒ce 脿 des exp茅riences de r茅alit茅 augment茅e. Cette collaboration int猫gre les lentilles AR de Snapchat avec le logiciel de pr茅sentation sportive PV4 de RWS Global, cr茅ant des exp茅riences interactives dans les stades.
Le partenariat fera ses d茅buts lors de deux 茅v茅nements majeurs : les Championnats du Monde de Natation 脿 Singapour (du 11 juillet au 3 ao没t 2025) et la Tourn茅e des British & Irish Lions en Australie (juillet-ao没t 2025). L'int茅gration comprend la "Snapchat Cam" avec les 茅crans vid茅o des sites, permettant des filtres AR personnalisables pour des jeux interactifs et des exp茅riences de marque pour les sponsors.
Ce partenariat s'appuie sur leur collaboration pr茅c茅dente aux Jeux Olympiques et Paralympiques de Paris 2024, o霉 RWS Global a g茅r茅 les exp茅riences des fans sur place dans 54 sports r茅partis sur 37 sites.
Snap Inc. (NYSE: SNAP) hat eine strategische Partnerschaft mit RWS Global angek眉ndigt, um das Fan-Engagement bei Sportveranstaltungen durch Augmented-AG真人官方ity-Erlebnisse zu verbessern. Die Zusammenarbeit integriert Snapchats AR-Linsen mit der PV4-Sportpr盲sentationssoftware von RWS Global und schafft interaktive Erlebnisse im Stadion.
Die Partnerschaft deb眉tiert bei zwei gro脽en Events: den World Aquatics Championships in Singapur (11. Juli bis 3. August 2025) und der British & Irish Lions Tour in Australien (Juli bis August 2025). Die Integration umfasst die "Snapchat Cam" mit den Videow盲nden der Veranstaltungsorte, die anpassbare AR-Filter f眉r interaktive Spiele und markenbezogene Sponsorenerlebnisse erm枚glicht.
Diese Partnerschaft baut auf der vorherigen Zusammenarbeit bei den Olympischen und Paralympischen Spielen 2024 in Paris auf, bei der RWS Global die Fan-Erlebnisse vor Ort in 54 Sportarten an 37 Austragungsorten betreute.
- Partnership enables new revenue streams through branded sponsor experiences
- Integration with RWS Global's PV4 software expands Snap's presence in live sports venues
- Builds upon successful collaboration from Paris 2024 Olympics, demonstrating proven partnership
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Insights
Snap's partnership with RWS Global extends AR technology to stadiums, creating new monetization channels and expanding its real-world presence beyond mobile.
Snap's new partnership with RWS Global represents a strategic expansion of its augmented reality technology beyond smartphones into physical venues. By integrating Snapchat's AR lenses with RWS Global's PV4 presentation software at major sporting events, Snap is creating immersive experiences that bridge digital and physical worlds in ways that can directly monetize its AR technology.
The implementation at high-profile events like the World Aquatics Championships and the British & Irish Lions Tour provides Snap with global visibility for its AR capabilities. Most importantly, the press release explicitly mentions that these AR filters can be customized for sponsors, creating a clear
This builds upon their collaboration during the Paris 2024 Olympics, where RWS Global managed in-venue experiences across 54 sports in 37 venues, suggesting a proven operational model. For Snap, this represents a meaningful evolution of its business model - moving beyond advertising in its app to licensing its AR technology for large-scale physical implementations.
The partnership aligns with Snap's need to diversify revenue streams beyond its traditional social media platform. By embedding its technology into large-scale sporting events, Snap is positioning its AR capabilities as enterprise solutions rather than just consumer features, potentially opening new B2B revenue channels while enhancing its technology's visibility among millions of event attendees.
Partnership will Boost Fan Experience in Venues Around the World, Beginning with World Aquatics Championships and Rugby Lions Tour this Summer
The relationship will kick off with two global sporting events: The World Aquatics Championships in
"At RWS Global, we create more than one million exciting, engaging and lasting moments per day and are constantly looking for new ways to engage audiences and visitors on land and at sea. Naturally, we are thrilled to partner with Snap to leverage AR and cutting-edge technology to elevated, immersive fan experiences at sporting events around the world," said Kim Henshaw, Executive Vice President, Sports Business Operations at RWS Global. "We look forward to working with Snap to revolutionize fan engagement and bring more fun to sports venues this summer and beyond."
"We're excited to expand our partnership with RWS Global and bring the magic of augmented reality to even more fans in stadiums around the world," said Ashley Moje Goldstein, AR Platform Partnerships Manager at Snap. "With interactive lenses and dynamic in-venue activations, we're turning big moments into unforgettable experiences and helping fans engage with the sports they love in new, playful ways鈥攔ight from their seats."
Today's announcement builds upon Snap and RWS Global's work together at the Paris 2024 Olympic and Paralympic Games at which RWS Global produced the in-venue fan experience for 54 sports in 37 venues.
For more information about bringing Snapchat and PV4 integrated software to your venue, visit .
About Snap Inc.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.
About RWS Global
RWS Global is the world leader in groundbreaking live moments across entertainment and sports,鈥痗reating customized guest experiences spanning theatrical productions, live events, immersive destinations, multimedia, consumer products and more.
RWS Global is headquartered in
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS鈩� Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney's The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit听.鈥�
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