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SNAPCHAT AND RWS GLOBAL TEAM UP ON IN-STADIUM AUGMENTED REALITY EXPERIENCES AT GLOBAL SPORTING EVENTS

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Snap Inc. (NYSE: SNAP) has announced a strategic partnership with RWS Global to enhance fan engagement at sporting events through augmented reality experiences. The collaboration integrates Snapchat's AR lenses with RWS Global's PV4 sport presentation software, creating interactive in-stadium experiences.

The partnership will debut at two major events: the World Aquatics Championships in Singapore (July 11-August 3, 2025) and the British & Irish Lions Tour in Australia (July-August 2025). The integration features "Snapchat Cam" with venue video boards, enabling customizable AR filters for interactive games and branded sponsor experiences.

This partnership expands on their previous collaboration at the Paris 2024 Olympic and Paralympic Games, where RWS Global managed in-venue fan experiences across 54 sports in 37 venues.

Snap Inc. (NYSE: SNAP) ha annunciato una partnership strategica con RWS Global per migliorare il coinvolgimento dei fan durante gli eventi sportivi grazie a esperienze di realtà aumentata. La collaborazione integra le lenti AR di Snapchat con il software di presentazione sportiva PV4 di RWS Global, creando esperienze interattive all'interno degli stadi.

La partnership debutterà in due eventi importanti: i Campionati Mondiali di Nuoto a Singapore (11 luglio - 3 agosto 2025) e il British & Irish Lions Tour in Australia (luglio-agosto 2025). L'integrazione include la "Snapchat Cam" con i maxischermi degli impianti, permettendo filtri AR personalizzabili per giochi interattivi ed esperienze brandizzate per gli sponsor.

Questa collaborazione si basa su quella precedente ai Giochi Olimpici e Paralimpici di Parigi 2024, dove RWS Global ha gestito le esperienze per i fan in 54 sport distribuiti in 37 sedi.

Snap Inc. (NYSE: SNAP) ha anunciado una alianza estratégica con RWS Global para mejorar la participación de los aficionados en eventos deportivos mediante experiencias de realidad aumentada. La colaboración integra los lentes AR de Snapchat con el software de presentación deportiva PV4 de RWS Global, creando experiencias interactivas dentro del estadio.

La alianza se estrenará en dos eventos principales: el Campeonato Mundial de Natación en Singapur (11 de julio - 3 de agosto de 2025) y la Gira British & Irish Lions en Australia (julio-agosto de 2025). La integración incluye la "Snapchat Cam" con las pantallas de video del recinto, permitiendo filtros AR personalizables para juegos interactivos y experiencias de marca para patrocinadores.

Esta colaboración amplía la realizada anteriormente en los Juegos Olímpicos y Paralímpicos de París 2024, donde RWS Global gestionó las experiencias para los aficionados en 54 deportes en 37 sedes.

Snap Inc. (NYSE: SNAP)� 증강현실 경험� 통해 스포� 이벤트에� � 참여� 강화하기 위해 RWS Global� 전략� 파트너십� 발표했습니다. 이번 협업은 Snapchat� AR 렌즈와 RWS Global� PV4 스포� 프레젠테이션 소프트웨어를 통합하여 경기� � 인터랙티� 경험� 만듭니다.

� 파트너십은 2025� 7� 11일부� 8� 3일까지 싱가포르에서 열리� 세계수영선수권대�와 2025� 7월~8� 호주에서 개최되는 British & Irish Lions 투어에서 � 선을 보일 예정입니�. 통합 기능에는 경기� 비디� 보드와 연동되는 "Snapchat Cam"� 포함되어, 맞춤� AR 필터� 인터랙티� 게임 � 브랜� 스폰� 경험� 제공합니�.

이번 협력은 2024� 파리 올림� � 패럴림픽에서 RWS Global� 37� 경기장에� 54� 스포츠의 현장 � 경험� 관리한 이전 협업� 확장� 것입니다.

Snap Inc. (NYSE: SNAP) a annoncé un partenariat stratégique avec RWS Global afin d'améliorer l'engagement des fans lors des événements sportifs grâce à des expériences de réalité augmentée. Cette collaboration intègre les lentilles AR de Snapchat avec le logiciel de présentation sportive PV4 de RWS Global, créant des expériences interactives dans les stades.

Le partenariat fera ses débuts lors de deux événements majeurs : les Championnats du Monde de Natation à Singapour (du 11 juillet au 3 août 2025) et la Tournée des British & Irish Lions en Australie (juillet-août 2025). L'intégration comprend la "Snapchat Cam" avec les écrans vidéo des sites, permettant des filtres AR personnalisables pour des jeux interactifs et des expériences de marque pour les sponsors.

Ce partenariat s'appuie sur leur collaboration précédente aux Jeux Olympiques et Paralympiques de Paris 2024, où RWS Global a géré les expériences des fans sur place dans 54 sports répartis sur 37 sites.

Snap Inc. (NYSE: SNAP) hat eine strategische Partnerschaft mit RWS Global angekündigt, um das Fan-Engagement bei Sportveranstaltungen durch Augmented-AG˹ٷity-Erlebnisse zu verbessern. Die Zusammenarbeit integriert Snapchats AR-Linsen mit der PV4-Sportpräsentationssoftware von RWS Global und schafft interaktive Erlebnisse im Stadion.

Die Partnerschaft debütiert bei zwei großen Events: den World Aquatics Championships in Singapur (11. Juli bis 3. August 2025) und der British & Irish Lions Tour in Australien (Juli bis August 2025). Die Integration umfasst die "Snapchat Cam" mit den Videowänden der Veranstaltungsorte, die anpassbare AR-Filter für interaktive Spiele und markenbezogene Sponsorenerlebnisse ermöglicht.

Diese Partnerschaft baut auf der vorherigen Zusammenarbeit bei den Olympischen und Paralympischen Spielen 2024 in Paris auf, bei der RWS Global die Fan-Erlebnisse vor Ort in 54 Sportarten an 37 Austragungsorten betreute.

Positive
  • Partnership enables new revenue streams through branded sponsor experiences
  • Integration with RWS Global's PV4 software expands Snap's presence in live sports venues
  • Builds upon successful collaboration from Paris 2024 Olympics, demonstrating proven partnership
Negative
  • None.

Insights

Snap's partnership with RWS Global extends AR technology to stadiums, creating new monetization channels and expanding its real-world presence beyond mobile.

Snap's new partnership with RWS Global represents a strategic expansion of its augmented reality technology beyond smartphones into physical venues. By integrating Snapchat's AR lenses with RWS Global's PV4 presentation software at major sporting events, Snap is creating immersive experiences that bridge digital and physical worlds in ways that can directly monetize its AR technology.

The implementation at high-profile events like the World Aquatics Championships and the British & Irish Lions Tour provides Snap with global visibility for its AR capabilities. Most importantly, the press release explicitly mentions that these AR filters can be customized for sponsors, creating a clear revenue generation pathway for both Snap and event hosts.

This builds upon their collaboration during the Paris 2024 Olympics, where RWS Global managed in-venue experiences across 54 sports in 37 venues, suggesting a proven operational model. For Snap, this represents a meaningful evolution of its business model - moving beyond advertising in its app to licensing its AR technology for large-scale physical implementations.

The partnership aligns with Snap's need to diversify revenue streams beyond its traditional social media platform. By embedding its technology into large-scale sporting events, Snap is positioning its AR capabilities as enterprise solutions rather than just consumer features, potentially opening new B2B revenue channels while enhancing its technology's visibility among millions of event attendees.

Partnership will Boost Fan Experience in Venues Around the World, Beginning with World Aquatics Championships and Rugby Lions Tour this Summer

NEW YORK, July 9, 2025 /PRNewswire/ -- Today, Snap Inc. (NYSE: SNAP), a social technology company, and RWS Global, the world's leader in live moments across sports and entertainment, announced a partnership that will enhance fan engagement at sporting events around the world. The relationship will formally bring together Snap's augmented reality lenses with RWS Global's revolutionary and proprietary sport presentation software, PV4, a centralized video and graphics playback system integrating video, graphics, text and third-party game data to deliver a seamless, best-in-class fan experience.

The relationship will kick off with two global sporting events: The World Aquatics Championships in Singapore from July 11 to August 3, 2025 and the three-city British & Irish Lions Tour in Australia with fixtures on July 19, July 26 and August 2. At both events, the "Snapchat Cam" will be paired with venue video boards to create unique lens effects, taking fan interaction to the next level. The AR filters can be customized to create interactive games and branded experiences for sponsors, driving incremental revenue for event hosts.

"At RWS Global, we create more than one million exciting, engaging and lasting moments per day and are constantly looking for new ways to engage audiences and visitors on land and at sea. Naturally, we are thrilled to partner with Snap to leverage AR and cutting-edge technology to elevated, immersive fan experiences at sporting events around the world," said Kim Henshaw, Executive Vice President, Sports Business Operations at RWS Global. "We look forward to working with Snap to revolutionize fan engagement and bring more fun to sports venues this summer and beyond."

"We're excited to expand our partnership with RWS Global and bring the magic of augmented reality to even more fans in stadiums around the world," said Ashley Moje Goldstein, AR Platform Partnerships Manager at Snap. "With interactive lenses and dynamic in-venue activations, we're turning big moments into unforgettable experiences and helping fans engage with the sports they love in new, playful ways—right from their seats."

Today's announcement builds upon Snap and RWS Global's work together at the Paris 2024 Olympic and Paralympic Games at which RWS Global produced the in-venue fan experience for 54 sports in 37 venues.

For more information about bringing Snapchat and PV4 integrated software to your venue, visit .

About Snap Inc.

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.

About RWS Global

RWS Global is the world leader in groundbreaking live moments across entertainment and sports, creating customized guest experiences spanning theatrical productions, live events, immersive destinations, multimedia, consumer products and more.

RWS Global is headquartered in New York, London, Cincinnati, Shanghai, Riyadh, Orlando and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base. With a focus on entertainment and sports experiences, RWS Global serves major brands and corporations, theaters, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global's team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals and performers worldwide.�

The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS� Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney's The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit. �

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SOURCE RWS Global

FAQ

What is the new partnership between Snapchat and RWS Global for sporting events?

Snapchat and RWS Global are partnering to create in-stadium augmented reality experiences by integrating Snapchat's AR lenses with RWS Global's PV4 sport presentation software, enhancing fan engagement at global sporting events.

When and where will Snapchat's new stadium AR experience launch?

The AR experience will debut at the World Aquatics Championships in Singapore (July 11-August 3, 2025) and the British & Irish Lions Tour in Australia (July 19, July 26, and August 2, 2025).

How will SNAP's partnership with RWS Global generate revenue?

The partnership will generate revenue through customizable AR filters that create interactive games and branded experiences for sponsors, providing additional revenue opportunities for event hosts.

What is RWS Global's PV4 software system?

PV4 is RWS Global's proprietary sport presentation software that integrates video, graphics, text, and third-party game data to deliver a centralized video and graphics playback system for seamless fan experiences.

Where have Snapchat and RWS Global previously collaborated?

The companies previously collaborated at the Paris 2024 Olympic and Paralympic Games, where RWS Global produced in-venue fan experiences across 54 sports in 37 venues.
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