Scripps taps veteran media strategist to bolster research and consumer insights
The E.W. Scripps Company (NASDAQ: SSP) has appointed Sandy Padula as vice president, head of enterprise research and consumer insights. In this newly created position, Padula will lead enterprise-wide research initiatives across Scripps' portfolio of national networks and over 60 local TV stations.
Padula, formerly senior vice president of research and consumer insight at WarnerMedia Entertainment, brings decades of media research experience. She will focus on developing advanced advertising tools and leveraging audience intelligence to enhance campaign effectiveness. Based in Atlanta, Padula will report to Keisha Taylor Starr, Scripps' chief marketing officer and general manager of Scripps Networks.
The E.W. Scripps Company (NASDAQ: SSP) ha nominato Sandy Padula vicepresidente e responsabile della ricerca aziendale e degli insight sui consumatori. In questo nuovo ruolo, Padula guider脿 le iniziative di ricerca a livello aziendale in tutto il portafoglio di reti nazionali e oltre 60 stazioni televisive locali di Scripps.
Padula, precedentemente vicepresidente senior della ricerca e degli insight sui consumatori presso WarnerMedia Entertainment, porta con s茅 decenni di esperienza nella ricerca media. Si concentrer脿 sullo sviluppo di strumenti pubblicitari avanzati e sull鈥檜tilizzo dell鈥檌ntelligenza del pubblico per migliorare l鈥檈fficacia delle campagne. Con base ad Atlanta, Padula riferir脿 a Keisha Taylor Starr, chief marketing officer e general manager di Scripps Networks.
The E.W. Scripps Company (NASDAQ: SSP) ha nombrado a Sandy Padula vicepresidenta y jefa de investigaci贸n empresarial y conocimientos del consumidor. En este nuevo puesto, Padula dirigir谩 las iniciativas de investigaci贸n a nivel empresarial en la cartera de redes nacionales y m谩s de 60 estaciones de televisi贸n locales de Scripps.
Padula, anteriormente vicepresidenta senior de investigaci贸n y conocimientos del consumidor en WarnerMedia Entertainment, aporta d茅cadas de experiencia en investigaci贸n de medios. Se centrar谩 en desarrollar herramientas publicitarias avanzadas y aprovechar la inteligencia de la audiencia para mejorar la efectividad de las campa帽as. Con base en Atlanta, Padula reportar谩 a Keisha Taylor Starr, directora de marketing y gerente general de Scripps Networks.
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鞚挫爠鞐惖鐢 WarnerMedia Entertainment鞐愳劀 鞐瓣惮 氚� 靻岆箘鞛� 鞚胳偓鞚错姼 靾橃劃 攵�靷灔鞚� 鞐瀯頃� Padula电� 靾橃嫮 雲勱皠鞚� 氙鸽敂鞏� 鞐瓣惮 瓴巾棙鞚� 氤挫湢頃橁碃 鞛堨姷雼堧嫟. 攴鸽厐电� 瓿犼笁 甏戧碃 霃勱惮 臧滊皽瓿� 觳 鞚疙厰毽爠鞀� 頇滌毄鞐� 歆戩頃橃棳 旌犿帢鞚� 須臣毳� 頄レ儊鞁滍偓 鞓堨爼鞛呺媹雼�. 鞎犿媭霝滍儉鞐� 旮半皹鞚� 霊� Padula电� Scripps 雱ろ姼鞗岉伂鞚� 斓滉碃 毵堨紑韺� 毂呾瀯鞛愳澊鞛� 齑濌磩 甏�毽瀽 Keisha Taylor Starr鞐愱矊 氤搓碃頃� 瓴冹瀰雼堧嫟.
The E.W. Scripps Company (NASDAQ : SSP) a nomm茅 Sandy Padula vice-pr茅sidente, responsable de la recherche d'entreprise et des insights consommateurs. Dans ce nouveau poste, Padula dirigera les initiatives de recherche 脿 l'茅chelle de l'entreprise 脿 travers le portefeuille de r茅seaux nationaux et plus de 60 stations de t茅l茅vision locales de Scripps.
Padula, auparavant vice-pr茅sidente senior de la recherche et des insights consommateurs chez WarnerMedia Entertainment, apporte plusieurs d茅cennies d'exp茅rience en recherche m茅dia. Elle se concentrera sur le d茅veloppement d鈥檕utils publicitaires avanc茅s et l鈥檈xploitation de l鈥檌ntelligence des audiences pour am茅liorer l鈥檈fficacit茅 des campagnes. Bas茅e 脿 Atlanta, Padula reportera 脿 Keisha Taylor Starr, directrice marketing et directrice g茅n茅rale des r茅seaux Scripps.
The E.W. Scripps Company (NASDAQ: SSP) hat Sandy Padula zur Vizepr盲sidentin und Leiterin f眉r Unternehmensforschung und Verbraucheranalysen ernannt. In dieser neu geschaffenen Position wird Padula unternehmensweite Forschungsinitiativen 眉ber das Portfolio von Scripps mit nationalen Netzwerken und mehr als 60 lokalen Fernsehsendern leiten.
Padula, zuvor Senior Vice President f眉r Forschung und Verbraucheranalysen bei WarnerMedia Entertainment, bringt jahrzehntelange Erfahrung in der Medienforschung mit. Sie wird sich darauf konzentrieren, fortschrittliche Werbetools zu entwickeln und Zielgruppeninformationen zu nutzen, um die Kampagneneffektivit盲t zu steigern. Mit Sitz in Atlanta berichtet Padula an Keisha Taylor Starr, Chief Marketing Officer und General Manager von Scripps Networks.
- Strategic hire brings extensive media research expertise from WarnerMedia Entertainment
- Appointment aims to enhance advertising tools and campaign measurement capabilities
- Addition strengthens company's data-driven decision-making capabilities
- None.
In this new role,听Padula will spearhead comprehensive enterprise-wide research initiatives that leverage audience and market intelligence across Scripps' multiplatform portfolio of national networks and over 60 local television stations. She also will work with Scripps' sales teams to develop advanced advertising tools that empower brands to optimize campaign effectiveness and accurately measure their impact in real-time.
Padula brings an accomplished record of leadership in media research, with decades of experience working with studios, networks, nonprofits and national brands to translate multiplatform measurement and custom market research into actionable business strategies.听Her career includes a tenure at WarnerMedia Entertainment, where she served as senior vice president of research and consumer insight. During her time at WarnerMedia, Padula was instrumental in guiding the company through industry evolution, delivering strategic insights that shaped major content, marketing and advertising initiatives. Most recently, she led a boutique executive consulting firm focused on research-driven growth strategies.
"Sandy's strong expertise in data storytelling and market trends analysis is a tremendous asset to Scripps as we continue deepening our connection to our consumers and advertisers," said Keisha Taylor Starr, Scripps' chief marketing officer听and general manager,听Scripps Networks. "Her leadership will propel our commitment to innovative, data-informed strategies that drive transformative results for brands and consumers alike."
Padula frequently lectures on the power of storytelling with data at several universities, including the University of听Southern California, The University of Alabama听and Skidmore College. She听will be based in
Media contact:
Becca McCarter, The E.W. Scripps Company, (513) 410-2425, [email protected]
About Scripps
鈥�(狈础厂顿础蚕: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local鈥痡ournalism and operates鈥痑 portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the
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