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Brag House Announces Zacks Small-Cap Research Initiation of Coverage

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Brag House Holdings (NASDAQ: TBH), a media-tech platform focused on gaming, college sports, and Gen Z engagement, announced the initiation of coverage by Zacks Small-Cap Research. The coverage highlights Brag House's innovative platform connecting Gen Z gamers with brands and collegiate sports communities.

Key highlights include the company's strategic partnership with Learfield, providing access to media rights across 200+ NCAA Division schools. Zacks estimates Brag House's target market at $6.7 billion, with significant growth potential through B2B sponsorships, collegiate tournaments, and a planned SaaS-based analytics platform. The report emphasizes Gen Z's projected $360 billion in disposable income and their growing workforce presence by 2030.

Brag House Holdings (NASDAQ: TBH), una piattaforma media-tech focalizzata su gaming, sport universitari e coinvolgimento della Generazione Z, ha annunciato l'inizio della copertura da parte di Zacks Small-Cap Research. La copertura mette in evidenza la piattaforma innovativa di Brag House che connette i giocatori della Gen Z con brand e comunità sportive universitarie.

I punti chiave includono la partnership strategica con Learfield, che garantisce l'accesso ai diritti media di oltre 200 scuole NCAA Division. Zacks stima il mercato target di Brag House a 6,7 miliardi di dollari, con un significativo potenziale di crescita attraverso sponsorizzazioni B2B, tornei universitari e una piattaforma di analisi basata su SaaS in programma. Il report sottolinea i 360 miliardi di dollari di reddito disponibile previsto per la Gen Z e la loro crescente presenza nel mondo del lavoro entro il 2030.

Brag House Holdings (NASDAQ: TBH), una plataforma media-tech centrada en videojuegos, deportes universitarios y la participación de la Generación Z, anunció el inicio de cobertura por parte de Zacks Small-Cap Research. La cobertura destaca la plataforma innovadora de Brag House que conecta a los gamers de la Gen Z con marcas y comunidades deportivas universitarias.

Los puntos clave incluyen la asociación estratégica con Learfield, que proporciona acceso a los derechos de medios de más de 200 escuelas de la NCAA Division. Zacks estima el mercado objetivo de Brag House en , con un potencial significativo de crecimiento a través de patrocinios B2B, torneos universitarios y una plataforma analítica basada en SaaS planificada. El informe enfatiza los 360 mil millones de dólares en ingresos disponibles proyectados para la Gen Z y su creciente presencia en la fuerza laboral para 2030.

Brag House Holdings (NASDAQ: TBH)� 게임, 대� 스포� � Z세대 참여� 중점� � 미디� 기술 플랫폼으�, Zacks Small-Cap Research� 커버리지 시작� 발표했습니다. 이번 커버리지� Z세대 게이머를 브랜� � 대� 스포� 커뮤니티와 연결하는 Brag House� 혁신적인 플랫폼을 강조합니�.

주요 내용으로� Learfield와� 전략� 파트너십� 통해 200� 이상� NCAA 디비� 학교� 미디� 권한� 접근� � 있다� 점이 포함됩니�. Zacks� Brag House� 목표 시장� 67� 달러� 추산하며, B2B 후원, 대� 토너먼트, 계획 중인 SaaS 기반 분석 플랫폼을 통한 상당� 성장 가능성� 제시합니�. 보고서는 Z세대가 2030년까지 3600� 달러� 가처분 소득� 증가하는 노동� 비중� 가� 것으� 전망하고 있습니다.

Brag House Holdings (NASDAQ: TBH), une plateforme média-tech axée sur le gaming, les sports universitaires et l'engagement de la génération Z, a annoncé le début de la couverture par Zacks Small-Cap Research. Cette couverture met en avant la plateforme innovante de Brag House qui connecte les gamers de la génération Z avec les marques et les communautés sportives universitaires.

Les points clés incluent le partenariat stratégique avec Learfield, offrant un accès aux droits médias de plus de 200 écoles NCAA Division. Zacks estime le marché cible de Brag House à 6,7 milliards de dollars, avec un potentiel de croissance significatif via des parrainages B2B, des tournois universitaires et une plateforme analytique SaaS prévue. Le rapport souligne les 360 milliards de dollars de revenus disponibles projetés pour la génération Z et leur présence croissante sur le marché du travail d'ici 2030.

Brag House Holdings (NASDAQ: TBH), eine Media-Tech-Plattform mit Fokus auf Gaming, College-Sport und Engagement der Generation Z, gab den Beginn der Berichterstattung durch Zacks Small-Cap Research bekannt. Die Berichterstattung hebt Brag Houses innovative Plattform hervor, die Gen Z-Spieler mit Marken und Collegiate-Sportgemeinschaften verbindet.

Zu den wichtigsten Punkten gehört die strategische Partnerschaft mit Learfield, die Zugang zu Medienrechten von über 200 NCAA Division Schulen bietet. Zacks schätzt den Zielmarkt von Brag House auf 6,7 Milliarden US-Dollar mit erheblichem Wachstumspotenzial durch B2B-Sponsoring, Hochschulturniere und eine geplante SaaS-basierte Analyseplattform. Der Bericht betont das prognostizierte verfügbare Einkommen der Gen Z von 360 Milliarden US-Dollar und deren wachsende Präsenz in der Arbeitswelt bis 2030.

Positive
  • Strategic partnership with Learfield provides access to 200+ NCAA Division schools
  • Target market estimated at $6.7 billion by Zacks
  • Access to Gen Z demographic with projected $360 billion in disposable income
  • Multiple revenue streams through B2B sponsorships, tournaments, and planned SaaS platform
Negative
  • Early stage company with unproven revenue model
  • High dependence on successful execution of Gen Z engagement strategy

NEW YORK, July 10, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House� or the “Company�), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, is pleased to announce that Zacks Small-Cap Research has initiated coverage of Brag House.

Highlights from Zacks Coverage

  • Recognition of Innovative Model: Zacks highlights Brag House’s unique platform, which enables authentic engagement between Gen Z casual gamers, brands, and collegiate sports communities.
  • Gen Z Focus: The report underscores Brag House’s strategic focus on Gen Z, a demographic expected to comprise a significant portion of the workforce by 2030 and projected to hold $360 billion in disposable income.
  • Strategic Partnerships: Zacks notes the importance of our recent partnership with Learfield, granting access to media rights across 200+ NCAA Division schools and expanding our national reach.
  • Growth Prospects: The coverage outlines Brag House’s anticipated revenue growth through B2B sponsorships, collegiate tournaments, and the future launch of a SaaS-based analytics platform to deliver actionable Gen Z insights to brands.
  • Market Opportunity: Zacks estimates Brag House’s target market at $6.7 billion, with our platform positioned to capture a sizable niche within this rapidly expanding segment.

“We are honored to be recognized by Zacks Small-Cap Research, a respected authority in equity research,� said Lavell Juan Malloy, II, CEO and Chairman of Brag House. “Their initiation of coverage validates our vision to bridge the gap between brands and Gen Z through innovative, data-driven engagement. Our recent milestones, including the Learfield partnership and successful collegiate activations, demonstrate Brag House’s momentum and commitment to delivering value for our partners, users, and shareholders.�

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. For more information, visit .

About Zacks Small Cap Research
Zacks Small Cap Research (“Zacks SCR�) is a division of Zacks Investment Research. Zacks SCR coverage specifically looks to focus on small and micro-cap companies that are underfollowed or undervalued by Wall Street.  Our analysts seek to identify and report on these companies, bringing to investors a unique opportunity to gain insight on small cap investments that are believed to be undervalued and well-positioned for future growth.  Our goal is to produce high quality (institutional) research for the small cap portfolio.

Media Contact:
Fatema Bhabrawala
Director of Media Relations
[email protected]

Investor Relations Contact:
Adele Carey
VP, Investor Relations
[email protected]


FAQ

What is the significance of Zacks Small-Cap Research initiating coverage of Brag House (NASDAQ: TBH)?

The coverage initiation by Zacks validates Brag House's business model and provides recognition of their innovative platform connecting Gen Z gamers with brands and collegiate sports communities.

What is the estimated market size for Brag House (NASDAQ: TBH) according to Zacks?

Zacks estimates Brag House's target market at $6.7 billion, with the company positioned to capture a significant niche in this expanding segment.

What is Brag House's (NASDAQ: TBH) partnership with Learfield?

Brag House has partnered with Learfield to gain access to media rights across 200+ NCAA Division schools, significantly expanding their national reach in collegiate sports.

How does Brag House (NASDAQ: TBH) plan to generate revenue?

Brag House plans to generate revenue through B2B sponsorships, collegiate tournaments, and a future SaaS-based analytics platform that will provide Gen Z insights to brands.

What is the potential market opportunity in Gen Z for Brag House (NASDAQ: TBH)?

Gen Z is expected to have $360 billion in disposable income and will comprise a significant portion of the workforce by 2030, representing a substantial market opportunity for Brag House.
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