Whirlpool Brand and Premier Lacrosse League Announce Chicago River Stunt in Celebration of the League's Highly-Anticipated Return
Whirlpool (NYSE:WHR) and the Premier Lacrosse League (PLL) announced an innovative marketing event featuring a floating lacrosse arena on the Chicago River on July 10, 2025. The event precedes a two-day game series at Northwestern Medicine Field on July 11-12, marking PLL's return to Chicago since 2019.
The unique activation will showcase a lacrosse field constructed on a Chicago River Tour Boat, making a three-hour loop with extended stops for player demonstrations. This initiative highlights Whirlpool's expanding partnership with professional lacrosse, including its role as a founding partner of the Women's Lacrosse League (WLL) and inaugural founding partner of the Maryland Whipsnakes.
Whirlpool (NYSE:WHR) e la Premier Lacrosse League (PLL) hanno annunciato un evento di marketing innovativo con un'arena di lacrosse galleggiante sul fiume Chicago il 10 luglio 2025. L'evento anticipa una serie di partite di due giorni al Northwestern Medicine Field l'11 e 12 luglio, segnando il ritorno della PLL a Chicago dal 2019.
Questa attivazione unica presenterà un campo da lacrosse costruito su una barca da tour sul fiume Chicago, che compirà un giro di tre ore con soste prolungate per dimostrazioni dei giocatori. L'iniziativa mette in evidenza la crescente partnership di Whirlpool con il lacrosse professionistico, inclusi il suo ruolo di partner fondatore della Women's Lacrosse League (WLL) e di partner fondatore inaugurale dei Maryland Whipsnakes.
Whirlpool (NYSE:WHR) y la Premier Lacrosse League (PLL) anunciaron un evento de marketing innovador con una arena flotante de lacrosse en el río Chicago el 10 de julio de 2025. El evento precede una serie de juegos de dos días en el Northwestern Medicine Field el 11 y 12 de julio, marcando el regreso de la PLL a Chicago desde 2019.
La activación única mostrará un campo de lacrosse construido sobre un barco de tour por el río Chicago, realizando un recorrido de tres horas con paradas extendidas para demostraciones de jugadores. Esta iniciativa destaca la creciente asociación de Whirlpool con el lacrosse profesional, incluyendo su papel como socio fundador de la Women's Lacrosse League (WLL) y socio fundador inaugural de los Maryland Whipsnakes.
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Whirlpool (NYSE:WHR) et la Premier Lacrosse League (PLL) ont annoncé un événement marketing innovant avec une arène de lacrosse flottante sur la rivière Chicago le 10 juillet 2025. Cet événement précède une série de matchs de deux jours au Northwestern Medicine Field les 11 et 12 juillet, marquant le retour de la PLL à Chicago depuis 2019.
Cette activation unique présentera un terrain de lacrosse construit sur un bateau de visite de la rivière Chicago, effectuant une boucle de trois heures avec des arrêts prolongés pour des démonstrations des joueurs. Cette initiative met en lumière le partenariat croissant de Whirlpool avec le lacrosse professionnel, y compris son rôle de partenaire fondateur de la Women's Lacrosse League (WLL) et de partenaire fondateur inaugural des Maryland Whipsnakes.
Whirlpool (NYSE:WHR) und die Premier Lacrosse League (PLL) kündigten eine innovative Marketingveranstaltung mit einer schwimmenden Lacrosse-Arena auf dem Chicago River am 10. Juli 2025 an. Die Veranstaltung geht einer zweitägigen Spielserie im Northwestern Medicine Field am 11. und 12. Juli voraus und markiert die Rückkehr der PLL nach Chicago seit 2019.
Die einzigartige Aktivierung zeigt ein Lacrosse-Feld, das auf einem Chicago River Tour-Boot errichtet wurde und eine dreistündige Runde mit verlängerten Stopps für Spielervorführungen macht. Diese Initiative unterstreicht Whirlpools wachsende Partnerschaft mit dem professionellen Lacrosse, einschließlich seiner Rolle als Gründungspartner der Women's Lacrosse League (WLL) und als erster Gründungspartner der Maryland Whipsnakes.
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The event will kick off a two-day game series at Northwestern Medicine Field's Martin Stadium
Lacrosse fans are encouraged to celebrate the league's return in the first-ever professional lacrosse game played on a river. The field, constructed on an iconic Chicago River Tour Boat, will embark Friday, July 10 on a three-hour loop around the Chicago River, starting from 900 W Wells and looping between Lake Street and Michigan Avenue, ensuring visibility for crowds along the River Walk and proximity to the World of Whirlpool in the historical Reid Murdoch building. The boat will make extended stops at each location, allowing PLL players to showcase their lacrosse skills to passersby.
The installation is the latest extension of the Whirlpool brand's commitment to PLL and its efforts to expand access to the sport in the communities its leagues call home. In late 2024, Whirlpool brand also announced its support as a founding partner of the Women's Lacrosse League (WLL).
"We're putting a lacrosse field on a river boat and playing 3v3 in the heart of downtown
"The sheer novelty of playing a land sport on water is inherently fun, and this activation brings a fresh twist on one of the fastest-growing sports," said Emily Spaeter, Integrated Brand Manager at Whirlpool brand. "Everyone loves the Chicago River; it's one of the heartbeats of the city. As a sponsor of the PLL and founding partner of the WLL, Whirlpool brand is excited to welcome the league back to
The PLL and Whirlpool brand first teamed up in 2023 to welcome the PLL's eight teams to home markets. Whirlpool brand has since become the inaugural founding partner of the Maryland Whipsnakes, and is a founding partner of the WLL. In addition, the PLL and Whirlpool brand work to expand access to lacrosse through equipment restoration, and community and social responsibility endeavors.
Whirlpool brand, a leading kitchen and laundry appliance brand with its in-house agency, WOW Studios, wanted to make a splash in welcoming the PLL back to
The best public viewing area will be along the Chicago Riverwalk, located across from World of Whirlpool in the historical Reid Murdoch building, between North LaSalle Drive and North Clark Street at 1:30 p.m. CT.
For more information or coverage throughout the weekend's events, fans should tune in to Whirlpool on .
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major
About the Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men's professional lacrosse league in
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SOURCE Whirlpool Brand