Bath & Body Works Debuts New Disney Villains-Inspired Fragrance Collection
Bath & Body Works (NYSE:BBWI) has announced the launch of its new Disney Villains Collection, following the successful release of their Disney Princess Collection. The new fragrance line features scents inspired by iconic villains The Evil Queen and Maleficent.
The collection will be available to loyalty members on August 26-27, 2025, followed by a general release on September 3, 2025. Notably, this marks the first simultaneous domestic and international launch for such a collaboration, expanding the company's global reach.
CEO Daniel Heaf emphasized that this expansion builds on previous success with Disney collaborations, positioning Bath & Body Works at the forefront of cultural innovation. The partnership with Disney is set to continue with more character-inspired fragrances planned for future releases.
Bath & Body Works (NYSE:BBWI) ha annunciato il lancio della nuova Disney Villains Collection, a seguito del successo della loro Disney Princess Collection. La linea di fragranze trae ispirazione dai celebri cattivi Disney, come The Evil Queen e Maleficent.
La collezione sar脿 disponibile in anteprima per i membri del programma fedelt脿 il 26-27 agosto 2025, con un rilascio generale previsto per il 3 settembre 2025. 脠 la prima volta che una collaborazione di questo tipo viene lanciata simultaneamente sul mercato nazionale e internazionale, ampliando la presenza globale dell'azienda.
Il CEO Daniel Heaf ha sottolineato che questa espansione si basa sui precedenti successi delle collaborazioni con Disney, posizionando Bath & Body Works come protagonista dell'innovazione culturale. La partnership con Disney proseguir脿, con altre fragranze ispirate a personaggi previste per le prossime uscite.
Bath & Body Works (NYSE:BBWI) ha anunciado el lanzamiento de su nueva Disney Villains Collection, tras el 茅xito de la Disney Princess Collection. La nueva l铆nea de fragancias est谩 inspirada en villanos emblem谩ticos como The Evil Queen y Maleficent.
La colecci贸n estar谩 disponible en preventa para miembros del programa de fidelidad el 26-27 de agosto de 2025, y se lanzar谩 de forma general el 3 de septiembre de 2025. Es notable que esta sea la primera vez que una colaboraci贸n as铆 se estrena simult谩neamente a nivel nacional e internacional, ampliando el alcance global de la compa帽铆a.
El CEO Daniel Heaf destac贸 que esta expansi贸n se apoya en los 茅xitos previos con Disney, situando a Bath & Body Works a la vanguardia de la innovaci贸n cultural. La asociaci贸n con Disney continuar谩 con m谩s fragancias inspiradas en personajes previstas para futuras lanzamientos.
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Bath & Body Works (NYSE:BBWI) a annonc茅 le lancement de sa nouvelle Disney Villains Collection, 脿 la suite du succ猫s de la Disney Princess Collection. Cette nouvelle gamme de parfums s'inspire de m茅chants embl茅matiques tels que The Evil Queen et Maleficent.
La collection sera disponible en avant-premi猫re pour les membres du programme de fid茅lit茅 les 26 et 27 ao没t 2025, puis en vente g茅n茅rale le 3 septembre 2025. Il s'agit de la premi猫re sortie simultan茅e nationale et internationale pour ce type de collaboration, 茅largissant la port茅e mondiale de l'entreprise.
Le PDG Daniel Heaf a soulign茅 que cette expansion s'appuie sur les succ猫s ant茅rieurs des collaborations avec Disney, positionnant Bath & Body Works 脿 l'avant-garde de l'innovation culturelle. Le partenariat avec Disney se poursuivra avec d'autres parfums inspir茅s de personnages pr茅vus pour de futures sorties.
Bath & Body Works (NYSE:BBWI) hat die Einf眉hrung der neuen Disney Villains Collection angek眉ndigt, nach dem Erfolg der Disney Princess Collection. Die neue Duftlinie ist von ikonischen B枚sewichten wie The Evil Queen und Maleficent inspiriert.
Die Kollektion wird f眉r Treueprogramm-Mitglieder am 26.鈥�27. August 2025 erh盲ltlich sein, gefolgt von einer allgemeinen Ver枚ffentlichung am 3. September 2025. Bemerkenswert ist, dass dies der erste gleichzeitige nationale und internationale Start einer solchen Zusammenarbeit ist und die globale Reichweite des Unternehmens erweitert.
CEO Daniel Heaf betonte, dass diese Expansion auf fr眉heren Erfolgen mit Disney-Kooperationen aufbaut und Bath & Body Works an die Spitze kultureller Innovationen r眉ckt. Die Partnerschaft mit Disney soll mit weiteren charakterinspirierten D眉ften in zuk眉nftigen Ver枚ffentlichungen fortgesetzt werden.
- First-ever simultaneous domestic and international launch, expanding global market reach
- Building on proven success of previous Disney Princess Collection
- Extended partnership with Disney for future character-inspired launches
- Early access for loyalty members, potentially driving membership growth
- None.
COLUMBUS, Ohio, Aug. 18, 2025 (GLOBE NEWSWIRE) -- Building on the resounding success of this year鈥檚 Disney Princess Collection, Bath & Body Works debuts another exciting new Disney-inspired fragrance collection for customers. Driven by strong consumer demand and overwhelming enthusiasm from fans of both brands, this next chapter delivers the same excitement but with a villainous twist.
Introducing The Disney Villains Collection by Bath & Body Works 鈥攁 spellbinding fragrance collection that captures the essence of two iconic Disney Villains, The Evil Queen and Maleficent. Inspired by Disney鈥檚 renowned storytelling and expertly crafted by Bath & Body Works perfumers, each scent immerses fans in a realm where mystery and mischief unfold in every note. More than just a product, this collaboration creates powerful experiences that evoke emotion and spark imagination.聽聽
For the first time, this collection launches simultaneously in both domestic and international Bath & Body Works stores, making it easier than ever for Disney fans across the globe to explore their favorite Disney characters through fragrance. The collection will be available to shop for Bath & Body Works loyalty members August 26 and 27, and for all customers on September 3.
Rooted in the success of their joint efforts, Bath & Body Works and Disney are deepening their relationship to craft even more culturally resonant moments that spark meaningful consumer engagement. A longer-term relationship will unlock more iconic Disney characters for Bath & Body Works, while creating powerful opportunities to captivate international audiences through a broader slate of global product launches. Together, they鈥檒l deliver even more experiences to fans through fragrance 鈥攚here scent becomes a powerful storytelling tool.
鈥淭he customer demand and excitement we saw with Disney Princess showed us that our formula is working and now we鈥檙e taking it global,鈥� said Daniel Heaf, Bath & Body Works CEO. 鈥淎s we continue building momentum through powerful brand collaborations like Disney, we remain focused on creating even more meaningful ways to engage consumers and position Bath & Body Works at the forefront of culture, innovation and storytelling.鈥�
鈥淥ur first collection with Bath & Body Works allowed Disney Princess fans of all ages to connect with their favorite characters in new and distinctive ways,鈥� said Liz Shortreed, Senior Vice President of the Americas and Global Softlines at Disney Consumer Products. 鈥淲e look forward to building on that success and enthusiasm with the new Disney Villains collection, as we continue to create products that celebrate creativity and sensory-driven storytelling through everyday experiences.鈥�
ABOUT THE FRAGRANCES聽
Two new fragrances inspired by the iconic Disney Villains characters, Maleficent and the Evil Queen, take center stage in this collection. The 39-product assortment features an array of products including fine fragrance mist, body wash and cream, lip gloss, candles, hand soap and sanitizer and decorative accessories that highlight key moments from each Disney character鈥檚 story, with prices ranging from
Evil Queen--Dark Red Apple, Vanilla Suede, Wicked Pear
The Evil Queen-inspired fragrance is a bold olfactory tribute to this striking Disney character鈥攅ach note carefully chosen to reflect her dark allure and commanding presence. The crisp bite of deep red apple nods to her infamous poisoned fruit, while wicked pear adds a juicy twist of temptation. Vanilla suede brings a smooth, seductive warmth that mirrors her regal elegance, and the heart of caramel-spun sugar and glittering woods evokes the opulence and mystery of her enchanted realm which will leave you wanting more.
Maleficent鈥擲inister Plum, Midnight Berries, Mystical Woods
The Maleficent-inspired fragrance conjures an aura of mystery with intoxicating notes of sinister plum, midnight berries and mystical woods鈥攅ach element a reflection of her dark elegance. The rich plum evokes her tempting and powerful energy, while midnight berries hint at her forbidden charm鈥攄eceptively sweet yet shadowed by intrigue. Mystical woods ground the fragrance in the enchanted forest she calls home.
Bath & Body Works will launch the Disney Villains-inspired collection in stores and online on September 3, 2025. Bath & Body Works will give members of its rewards program early access to shop the collection online at bathandbodyworks.com and in the Bath & Body Works app on August 26 and 27.聽
ABOUT BATH & BODY WORKS
Home of America鈥檚 Favorite Fragrances庐, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company鈥檚 predominantly U.S.-based supply chain enables it to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at 1,900 company-operated Bath & Body Works locations in the U.S. and Canada, 524 international franchised locations (as of May 2025) and an online storefront at bathandbodyworks.com.
ABOUT DISNEY CONSUMER PRODUCTS
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products 鈥� from toys to t-shirts, apps, books, console games and more 鈥� and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
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FAQ
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