Reborn Coffee Launches Strategic Review of Regulated Digital Asset Integration in Treasury and Retail Operations
Reborn Coffee (Nasdaq: REBN), a specialty coffee chain, has initiated a strategic review to evaluate the potential integration of regulated digital assets into its treasury management and operations. The company is exploring blockchain-based assets like Bitcoin and Ethereum as part of its financial strategy.
CEO Jay Kim emphasized that while the company's core mission of delivering premium coffee experiences remains unchanged, this initiative aims to modernize treasury practices and optimize capital management. The review is currently exploratory only, with no formal agreements made regarding digital asset acquisition or usage. Any future decisions will require Board approval and comply with SEC regulations.
Reborn Coffee (Nasdaq: REBN), una catena di caffetterie specializzate, ha avviato una revisione strategica per valutare l'eventuale integrazione di asset digitali regolamentati nella gestione della tesoreria e nelle operazioni. L'azienda sta esplorando asset basati su blockchain come Bitcoin ed Ethereum nell'ambito della propria strategia finanziaria.
Il CEO Jay Kim ha sottolineato che, pur mantenendo invariata la missione principale di offrire esperienze di caff猫 premium, questa iniziativa punta a modernizzare le pratiche di tesoreria e ottimizzare la gestione del capitale. La revisione 猫 al momento solo esplorativa, e non sono stati presi accordi formali sull'acquisto o l'uso di asset digitali. Eventuali decisioni future richiederanno l'approvazione del Consiglio e il rispetto delle normative della SEC.
Reborn Coffee (Nasdaq: REBN), una cadena de caf茅 de especialidad, ha iniciado una revisi贸n estrat茅gica para evaluar la posible integraci贸n de activos digitales regulados en la gesti贸n de tesorer铆a y operaciones. La compa帽铆a est谩 explorando activos basados en blockchain como Bitcoin y Ethereum como parte de su estrategia financiera.
El CEO Jay Kim enfatiz贸 que, si bien la misi贸n principal de la empresa de ofrecer experiencias de caf茅 premium permanece, esta iniciativa busca modernizar las pr谩cticas de tesorer铆a y optimizar la gesti贸n de capital. La revisi贸n es actualmente solo exploratoria, sin acuerdos formales sobre la adquisici贸n o uso de activos digitales. Cualquier decisi贸n futura requerir谩 la aprobaci贸n del Consejo y cumplir谩 con las regulaciones de la SEC.
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Reborn Coffee (Nasdaq: REBN), une cha卯ne de caf茅s sp茅cialis茅s, a lanc茅 une revue strat茅gique afin d'茅valuer l'int茅gration potentielle d'actifs num茅riques r茅glement茅s dans la gestion de sa tr茅sorerie et de ses op茅rations. La soci茅t茅 茅tudie des actifs bas茅s sur la blockchain tels que Bitcoin et Ethereum dans le cadre de sa strat茅gie financi猫re.
Le PDG Jay Kim a soulign茅 que, tout en conservant pour mission principale de fournir des exp茅riences caf茅 de qualit茅 sup茅rieure, cette initiative vise 脿 moderniser les pratiques de tr茅sorerie et 脿 optimiser la gestion du capital. La revue est actuellement purement exploratoire et aucun accord formel n'a 茅t茅 pris concernant l'acquisition ou l'utilisation d'actifs num茅riques. Toute d茅cision future n茅cessitera l'approbation du conseil d'administration et le respect des r茅glementations de la SEC.
Reborn Coffee (Nasdaq: REBN), eine Kette f眉r Spezialit盲tenkaffee, hat eine strategische Pr眉fung eingeleitet, um die m枚gliche Integration regulierter digitaler Verm枚genswerte in das Treasury-Management und die Abl盲ufe zu bewerten. Das Unternehmen pr眉ft blockchain-basierte Assets wie Bitcoin und Ethereum als Teil seiner Finanzstrategie.
CEO Jay Kim betonte, dass die Kernaufgabe, hochwertige Kaffeeerlebnisse zu liefern, unver盲ndert bleibe, diese Initiative jedoch darauf abzielt, Treasury-Praktiken zu modernisieren und das Kapitalmanagement zu optimieren. Die Pr眉fung ist derzeit lediglich explorativ und es wurden keine formellen Vereinbarungen 眉ber den Erwerb oder die Nutzung digitaler Assets getroffen. Jegliche k眉nftige Entscheidungen bed眉rfen der Zustimmung des Vorstands und der Einhaltung der SEC-Vorschriften.
- Strategic exploration of digital assets could modernize treasury operations
- Forward-thinking approach to financial innovation while maintaining core business focus
- Potential for enhanced treasury efficiency and capital reserve diversification
- No concrete implementation timeline or specific digital asset strategy defined
- Regulatory uncertainties surrounding digital asset integration
- Potential risks associated with cryptocurrency volatility
Specialty Coffee Chain Sees Potential to Leverage Blockchain Innovation Across Treasury Management, Payments, and Customer Engagement while Advancing Aggressive Global Expansion Plans
BREA, Calif., Aug. 18, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced it has initiated a strategic review to assess the potential use of regulated digital asset strategies as part of its broader treasury management framework.
This review aligns with Reborn Coffee鈥檚 commitment to sound financial stewardship and capital optimization. While the Company remains dedicated to expanding its global retail footprint and delivering exceptional specialty coffee experiences, management believes it is prudent to explore modern, regulated financial instruments 鈥� including blockchain-based assets such as digital currencies like Bitcoin and Ethereum 鈥� that could enhance treasury efficiency and diversify non-operating capital reserves.
鈥淥ur mission to deliver the world鈥檚 finest coffee experiences remains unchanged,鈥� said Jay Kim, CEO of Reborn Coffee, Inc. 鈥淎s markets evolve we see opportunities to strengthen our financial foundation through forward-looking, responsible treasury practices. This evaluation is about ensuring our capital strategies keep pace with innovation while protecting shareholder value.鈥�
The company emphasized that this initiative is an exploratory review only. No agreements have been made regarding the acquisition, custody, or use of digital assets. Any future decisions will be subject to Board of Directors approval and will comply fully with U.S. Securities and Exchange Commission (鈥淪EC鈥�) regulations and public company disclosure requirements.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are 鈥渇orward-looking statements.鈥� While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management鈥檚 Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (鈥淪EC鈥�) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC鈥檚 website at . Such risks, uncertainties, and other factors include, but are not limited to, the Company鈥檚 ability to continue as a going concern as indicated in an explanatory paragraph in the Company鈥檚 independent registered public accounting firm鈥檚 audit report as a result of recurring net losses, among other things, the Company鈥檚 ability to successfully open the additional locations described herein as planned or at all, the Company鈥檚 ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
949-491-8235
Company Contact:
William Kim
Senior Vice President
Reborn Coffee, Inc
310.985.1100
FAQ
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