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GameSquare Announces Strategic Partnership with Animecoin Foundation

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GameSquare (NASDAQ: GAME) has announced a strategic partnership with the Animecoin Foundation, becoming its agency of record in a $2.5 million revenue agreement. Under the deal, GameSquare will purchase up to $2.5 million in Animecoin ($ANIME) and receive an equivalent amount in tokens for its creative and agency services.

The partnership includes collaboration with Azuki, an LA-based anime company, to develop physical and digital products. GameSquare's crypto strategy targets 8-14% annualized yields through Ethereum-based treasury management and 6-10% yields from digital assets. Animecoin, with a fully diluted value of $180 million, will be featured on FaZe Esports jerseys.

GameSquare (NASDAQ: GAME) ha annunciato una partnership strategica con la Animecoin Foundation, diventandone l'agenzia di riferimento nell'ambito di un accordo sui ricavi da 2,5 milioni di dollari. Nell'ambito dell'intesa, GameSquare acquisterà fino a 2,5 milioni di dollari in Animecoin ($ANIME) e riceverà un importo equivalente in token per i suoi servizi creativi e di agenzia.

La collaborazione prevede il coinvolgimento di Azuki, un'azienda anime con sede a Los Angeles, per sviluppare prodotti fisici e digitali. La strategia crypto di GameSquare punta a rendimenti annualizzati dell'8-14% tramite la gestione del tesoro basata su Ethereum e a rendimenti del 6-10% derivanti dagli asset digitali. Animecoin, con una valutazione fully diluted di 180 milioni di dollari, comparirà sulle maglie di FaZe Esports.

GameSquare (NASDAQ: GAME) anunció una alianza estratégica con la Animecoin Foundation, convirtiéndose en su agencia de referencia en un acuerdo de ingresos de 2,5 millones de dólares. Según el pacto, GameSquare comprará hasta 2,5 millones de dólares en Animecoin ($ANIME) y recibirá una cantidad equivalente en tokens por sus servicios creativos y de agencia.

La asociación incluye la colaboración con Azuki, una empresa de anime con sede en Los Ãngeles, para desarrollar productos físicos y digitales. La estrategia cripto de GameSquare persigue rentabilidades anualizadas del 8-14% mediante la gestión de tesorería basada en Ethereum y rentabilidades del 6-10% procedentes de activos digitales. Animecoin, con una valoración fully diluted de 180 millones de dólares, aparecerá en las camisetas de FaZe Esports.

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íŒŒíŠ¸ë„ˆì‹­ì—µç” ë¡œìŠ¤ì•¤ì ¤ë ˆìŠ¤ 기반ì� 애니메ì´ì…� ì—…ì²´ Azuki와ì� 협력ì� í¬í•¨ë˜ì–´ 물리ì Â·ë””ì§€í„� 제품ì� ê³µë™ ê°œë°œí•©ë‹ˆë‹�. GameSquareì� 암호화í ì „ëžµì€ ì´ë”리움 기반ì� 재무 관리로 ì—� 8-14%ì� 수ìµì� 목표ë¡� 하고, 디지í„� ìžì‚°ì—서µç� 6-10%ì� 수ìµì� 기대합니ë‹�. Animecoinì€ ì™„ì „ í¬ì„ 기준 ê°€ì¹� 1ì–�8천만 달러ë¡� í‰ê°€ë˜ë©° FaZe Esports 유니í¼ì— 노출ë� 예정입니ë‹�.

GameSquare (NASDAQ: GAME) a annoncé un partenariat stratégique avec la Animecoin Foundation, devenant son agence de référence dans le cadre d'un accord de revenus de 2,5 millions de dollars. Selon l'accord, GameSquare achètera jusqu'à 2,5 millions de dollars en Animecoin ($ANIME) et recevra un montant équivalent en tokens pour ses services créatifs et d'agence.

Le partenariat prévoit une collaboration avec Azuki, une société d'anime basée à Los Angeles, pour développer des produits physiques et numériques. La stratégie crypto de GameSquare vise des rendements annualisés de 8 à 14% via la gestion de trésorerie basée sur Ethereum et des rendements de 6 à 10% issus des actifs numériques. Animecoin, avec une valeur fully diluted de 180 millions de dollars, figurera sur les maillots de FaZe Esports.

GameSquare (NASDAQ: GAME) hat eine strategische Partnerschaft mit der Animecoin Foundation bekanntgegeben und ist im Rahmen einer Umsatzvereinbarung über 2,5 Millionen US-Dollar deren offizielle Agentur geworden. Laut Vertrag wird GameSquare bis zu 2,5 Millionen US-Dollar in Animecoin ($ANIME) erwerben und als Gegenleistung denselben Wert in Token für seine kreativen und agenturbezogenen Leistungen erhalten.

Die Partnerschaft umfasst eine Zusammenarbeit mit Azuki, einem in Los Angeles ansässigen Anime-Unternehmen, zur Entwicklung physischer und digitaler Produkte. GameSquares Krypto-Strategie zielt auf annualisierte Renditen von 8�14% durch Ethereum-basiertes Treasury-Management und auf 6�10% Renditen aus digitalen Assets. Animecoin, mit einem voll verwässerten Wert von 180 Millionen US-Dollar, wird auf den Trikots von FaZe Esports zu sehen sein.

Positive
  • Secured $2.5 million revenue agreement as agency of record for Animecoin Foundation
  • Strategic acquisition of up to $2.5 million in Animecoin tokens for treasury diversification
  • Potential for 8-14% annualized yields through Ethereum-based strategy
  • Pipeline of 15+ crypto-native deals in active discussions
  • Access to anime market projected to reach $37.7 billion in 2025
Negative
  • High-risk exposure to volatile cryptocurrency assets
  • Short-term nature of the agreement (1-year duration)
  • Dependency on crypto market performance for treasury strategy success

Insights

GameSquare's partnership with Animecoin creates new revenue streams while diversifying their treasury with potential high-growth digital assets.

GameSquare's strategic partnership with the Animecoin Foundation represents a significant move that enhances both their immediate revenue outlook and long-term treasury strategy. The $2.5 million agency-of-record agreement delivers an instant revenue boost while simultaneously allowing GameSquare to acquire up to $2.5 million in Animecoin ($ANIME) tokens for their balance sheet.

This dual-benefit approach is particularly noteworthy as it aligns with GameSquare's three-pronged crypto-native growth strategy: Ethereum-based treasury management targeting 8-14% yields, financialized cultural assets targeting 6-10% yields, and Web3 operational services leveraging their creative and agency capabilities.

The partnership strategically positions GameSquare at the intersection of two massive growth markets � gaming and anime � which creates multiple revenue opportunities. By featuring Animecoin on FaZe Esports jerseys and collaborating with Azuki on physical and digital products, GameSquare is leveraging its existing assets to maximize the partnership's value.

What's particularly compelling is how this deal fits into GameSquare's broader business evolution toward becoming a "next-generation media, entertainment, technology, and onchain treasury company." With 15 more crypto-native deals reportedly in discussion, this appears to be part of a systematic strategy rather than an isolated opportunity.

The market context makes this move especially relevant, as Animecoin currently has a fully diluted valuation of $180 million according to the release, while the global anime market is projected to reach $37.7 billion in 2025. By establishing a foothold in this space, GameSquare is targeting a high-growth sector with substantial fan overlap with their core gaming audience.

GameSquare to add Animecoin ($ANIME) to its digital treasury and become agency of record under $2.5 million revenue agreement

FRISCO, Texas, Aug. 13, 2025 /PRNewswire/ -- GameSquare Holdings, Inc. (NASDAQ: GAME) ("GameSquare" or the "Company") a next-generation media, entertainment, technology, and onchain treasury company, today announced a new strategic partnership with the Animecoin Foundation, a non-commercial foundation supporting the Animecoin ecosystem. The deal strengthens GameSquare's Web3 footprint, adds high-potential digital assets to its balance sheet, and positions the Company to capture a share of a fast-growing, global market.

In collaboration with Animecoin Foundation and its early contributor, Azuki, an LA-based anime company operating Anime.com and developing original IP, GameSquare will purchase up to $2.5 million in Animecoin on the open market, expanding its crypto-native treasury to include another culturally significant asset with substantial market growth potential.  Under the terms of the 1 year agreement, GameSquare will become the agency of record for Animecoin Foundation, and will receive $2.5 million USD worth of Animecoin for its creative and agency services. GameSquare will support the Animecoin Foundation in expanding its reach and fortifying its position in the global gaming fandom. 

GameSquare's three-pronged crypto-native growth strategy includes:

  1. Ethereum (ETH) based treasury strategy through Dialectic's onchain yield platform targeting annualized yields of 8% to 14%.
  2. Financialized art and cultural asset strategy that looks to acquire culturally significant digital assets and NFTs targeting 6% to 10% annualized stablecoin yields.
  3. Web3 operating strategy, leveraging GameSquare's creative, agency, and esports businesses to help crypto-native organizations grow global audiences, as well as adding high-potential digital assets and yield opportunities to the Company's treasury strategy.

"We are excited to announce our latest agency of record deal with the Animecoin Foundation, which highlights the multiple value-producing opportunities our onchain strategy is creating," said Justin Kenna, CEO of GameSquare. "This is a compelling partnership that delivers both immediate revenue and long-term asset value."

"Our onchain strategy is producing real, scalable results, by adding yield-generating assets to our treasury, contributing to our revenue growth, and creating cultural partnerships that expand our brand. With more than 15 crypto-native deals in active discussions, our pipeline is deep, and the market opportunity is growing quickly," Kenna concluded.

Working with Azuki, one of the most iconic names in anime-inspired art and culture, GameSquare will collaborate on both physical and digital products and experiences targeting both the gaming and anime fandoms. GameSquare will also provide strategic guidance to Animecoin to grow awareness of its currency, create new products, and merge the best of anime with immersive gaming worlds. Animecoin will also be featured on the jersey of FaZe Esports. 

"Anime and gaming are cultural juggernauts with massive overlaps," said Alex "Zagabond" Xu, CEO of Azuki and contributor to Animecoin Foundation. "This is the first step in Animecoin's institutional partnership strategy, and we could not have found a better partner than GameSquare to kick-off our journey, bringing together two huge fandoms of anime and gaming. We look forward to leading the institutional charge to further bring innovative partnerships to Wall Street for Animecoin."

Animecoin has a current fully diluted value of over $180 million according to CoinMarketCap.com, and is focused on developing and incentivizing the growth of the entertainment ecosystem across gaming and anime.

With anime and gaming generating billions annually and commanding some of the most loyal fan bases in the world, this partnership is expected to bolster GameSquare's Web3 revenues, diversify its onchain treasury, and open a pipeline of additional high-value digital economy partnerships.  According to Grand View Research, the global anime market is projected to grow to over $37.7 billion in 2025. 

About GameSquare Holdings, Inc.
GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. Complementing our operating strategy, GameSquare operates a blockchain-native Ethereum treasury management program designed to generate onchain yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit .

About Animecoin Foundation:
The Animecoin Foundation is a non-commercial foundation that is focused on developing and incentivizing the growth of Animechain and Animecoin. Its mission is to support the ANIME community.

Learn more about Animecoin at .

About Azuki
Azuki is a Los Angeles based anime company operating Anime.com, developing original IPs and enriching the anime fandom experience with blockchain technology. Founded at the intersection of art, technology, and culture, Azuki emphasizes co-creation with its community, ownership of collectibles, and aims to expand anime culture to all corners of the world.

Learn more at .

Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance, revenue, growth and profitability; and the Company's ability to execute on its current and future business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's  ability to grow its business and being able to execute on its business plans, the success of Company's vendors and partners in their provision of services to the Company, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

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FAQ

What is the value of GameSquare's partnership with Animecoin Foundation?

The partnership is valued at $2.5 million, with GameSquare receiving Animecoin tokens for its creative and agency services, plus plans to purchase up to $2.5 million in Animecoin.

What are the expected yields from GameSquare's (GAME) crypto treasury strategy?

GameSquare targets 8-14% annualized yields through its Ethereum-based treasury strategy and 6-10% yields from cultural assets and NFTs.

How will GameSquare (GAME) benefit from the Animecoin partnership?

GameSquare will receive $2.5 million in revenue, diversify its crypto treasury, gain exposure to the anime market, and feature Animecoin on FaZe Esports jerseys.

What is the current market value of Animecoin?

Animecoin has a fully diluted value of over $180 million according to CoinMarketCap.com.

How many crypto-native deals does GameSquare have in its pipeline?

GameSquare has more than 15 crypto-native deals in active discussions, indicating significant growth potential in their Web3 strategy.
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