GameSquare Announces Strategic Partnership with Animecoin Foundation
GameSquare (NASDAQ: GAME) has announced a strategic partnership with the Animecoin Foundation, becoming its agency of record in a $2.5 million revenue agreement. Under the deal, GameSquare will purchase up to $2.5 million in Animecoin ($ANIME) and receive an equivalent amount in tokens for its creative and agency services.
The partnership includes collaboration with Azuki, an LA-based anime company, to develop physical and digital products. GameSquare's crypto strategy targets 8-14% annualized yields through Ethereum-based treasury management and 6-10% yields from digital assets. Animecoin, with a fully diluted value of $180 million, will be featured on FaZe Esports jerseys.
GameSquare (NASDAQ: GAME) ha annunciato una partnership strategica con la Animecoin Foundation, diventandone l'agenzia di riferimento nell'ambito di un accordo sui ricavi da 2,5 milioni di dollari. Nell'ambito dell'intesa, GameSquare acquisterà fino a 2,5 milioni di dollari in Animecoin ($ANIME) e riceverà un importo equivalente in token per i suoi servizi creativi e di agenzia.
La collaborazione prevede il coinvolgimento di Azuki, un'azienda anime con sede a Los Angeles, per sviluppare prodotti fisici e digitali. La strategia crypto di GameSquare punta a rendimenti annualizzati dell'8-14% tramite la gestione del tesoro basata su Ethereum e a rendimenti del 6-10% derivanti dagli asset digitali. Animecoin, con una valutazione fully diluted di 180 milioni di dollari, comparirà sulle maglie di FaZe Esports.
GameSquare (NASDAQ: GAME) anunció una alianza estratégica con la Animecoin Foundation, convirtiéndose en su agencia de referencia en un acuerdo de ingresos de 2,5 millones de dólares. Según el pacto, GameSquare comprará hasta 2,5 millones de dólares en Animecoin ($ANIME) y recibirá una cantidad equivalente en tokens por sus servicios creativos y de agencia.
La asociación incluye la colaboración con Azuki, una empresa de anime con sede en Los Ãngeles, para desarrollar productos fÃsicos y digitales. La estrategia cripto de GameSquare persigue rentabilidades anualizadas del 8-14% mediante la gestión de tesorerÃa basada en Ethereum y rentabilidades del 6-10% procedentes de activos digitales. Animecoin, con una valoración fully diluted de 180 millones de dólares, aparecerá en las camisetas de FaZe Esports.
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파트너ì‹ì—µç” ë¡œìŠ¤ì•¤ì ¤ë ˆìŠ¤ 기반ì� ì• ë‹ˆë©”ì´ì…� ì—…ì²´ Azuki와ì� í˜‘ë ¥ì� í¬í•¨ë˜ì–´ 물리ì ·디지í„� ì œí’ˆì� ê³µë™ ê°œë°œí•©ë‹ˆë‹�. GameSquareì� 암호화í ì „ëžµì€ ì´ë”리움 기반ì� 재무 관리로 ì—� 8-14%ì� 수ìµì� 목표ë¡� í•˜ê³ , 디지í„� ìžì‚°ì—서µç� 6-10%ì� 수ìµì� 기대합니ë‹�. Animecoinì€ ì™„ì „ í¬ì„ 기준 ê°€ì¹� 1ì–�8천만 달러ë¡� í‰ê°€ë˜ë©° FaZe Esports ìœ ë‹ˆí¼ì— 노출ë� ì˜ˆì •ìž…ë‹ˆë‹�.
GameSquare (NASDAQ: GAME) a annoncé un partenariat stratégique avec la Animecoin Foundation, devenant son agence de référence dans le cadre d'un accord de revenus de 2,5 millions de dollars. Selon l'accord, GameSquare achètera jusqu'à 2,5 millions de dollars en Animecoin ($ANIME) et recevra un montant équivalent en tokens pour ses services créatifs et d'agence.
Le partenariat prévoit une collaboration avec Azuki, une société d'anime basée à Los Angeles, pour développer des produits physiques et numériques. La stratégie crypto de GameSquare vise des rendements annualisés de 8 à 14% via la gestion de trésorerie basée sur Ethereum et des rendements de 6 à 10% issus des actifs numériques. Animecoin, avec une valeur fully diluted de 180 millions de dollars, figurera sur les maillots de FaZe Esports.
GameSquare (NASDAQ: GAME) hat eine strategische Partnerschaft mit der Animecoin Foundation bekanntgegeben und ist im Rahmen einer Umsatzvereinbarung über 2,5 Millionen US-Dollar deren offizielle Agentur geworden. Laut Vertrag wird GameSquare bis zu 2,5 Millionen US-Dollar in Animecoin ($ANIME) erwerben und als Gegenleistung denselben Wert in Token für seine kreativen und agenturbezogenen Leistungen erhalten.
Die Partnerschaft umfasst eine Zusammenarbeit mit Azuki, einem in Los Angeles ansässigen Anime-Unternehmen, zur Entwicklung physischer und digitaler Produkte. GameSquares Krypto-Strategie zielt auf annualisierte Renditen von 8�14% durch Ethereum-basiertes Treasury-Management und auf 6�10% Renditen aus digitalen Assets. Animecoin, mit einem voll verwässerten Wert von 180 Millionen US-Dollar, wird auf den Trikots von FaZe Esports zu sehen sein.
- Secured $2.5 million revenue agreement as agency of record for Animecoin Foundation
- Strategic acquisition of up to $2.5 million in Animecoin tokens for treasury diversification
- Potential for 8-14% annualized yields through Ethereum-based strategy
- Pipeline of 15+ crypto-native deals in active discussions
- Access to anime market projected to reach $37.7 billion in 2025
- High-risk exposure to volatile cryptocurrency assets
- Short-term nature of the agreement (1-year duration)
- Dependency on crypto market performance for treasury strategy success
Insights
GameSquare's partnership with Animecoin creates new revenue streams while diversifying their treasury with potential high-growth digital assets.
GameSquare's strategic partnership with the Animecoin Foundation represents a significant move that enhances both their immediate revenue outlook and long-term treasury strategy. The $2.5 million agency-of-record agreement delivers an instant revenue boost while simultaneously allowing GameSquare to acquire up to $2.5 million in Animecoin ($ANIME) tokens for their balance sheet.
This dual-benefit approach is particularly noteworthy as it aligns with GameSquare's three-pronged crypto-native growth strategy: Ethereum-based treasury management targeting 8-14% yields, financialized cultural assets targeting 6-10% yields, and Web3 operational services leveraging their creative and agency capabilities.
The partnership strategically positions GameSquare at the intersection of two massive growth markets � gaming and anime � which creates multiple revenue opportunities. By featuring Animecoin on FaZe Esports jerseys and collaborating with Azuki on physical and digital products, GameSquare is leveraging its existing assets to maximize the partnership's value.
What's particularly compelling is how this deal fits into GameSquare's broader business evolution toward becoming a "next-generation media, entertainment, technology, and onchain treasury company." With 15 more crypto-native deals reportedly in discussion, this appears to be part of a systematic strategy rather than an isolated opportunity.
The market context makes this move especially relevant, as Animecoin currently has a fully diluted valuation of $180 million according to the release, while the global anime market is projected to reach $37.7 billion in 2025. By establishing a foothold in this space, GameSquare is targeting a high-growth sector with substantial fan overlap with their core gaming audience.
GameSquare to add Animecoin ($ANIME) to its digital treasury and become agency of record under
In collaboration with Animecoin Foundation and its early contributor, Azuki, an LA-based anime company operating Anime.com and developing original IP, GameSquare will purchase up to
GameSquare's three-pronged crypto-native growth strategy includes:
- Ethereum (ETH) based treasury strategy through Dialectic's onchain yield platform targeting annualized yields of
8% to14% . - Financialized art and cultural asset strategy that looks to acquire culturally significant digital assets and NFTs targeting
6% to10% annualized stablecoin yields. - Web3 operating strategy, leveraging GameSquare's creative, agency, and esports businesses to help crypto-native organizations grow global audiences, as well as adding high-potential digital assets and yield opportunities to the Company's treasury strategy.
"We are excited to announce our latest agency of record deal with the Animecoin Foundation, which highlights the multiple value-producing opportunities our onchain strategy is creating," said Justin Kenna, CEO of GameSquare. "This is a compelling partnership that delivers both immediate revenue and long-term asset value."
"Our onchain strategy is producing real, scalable results, by adding yield-generating assets to our treasury, contributing to our revenue growth, and creating cultural partnerships that expand our brand. With more than 15 crypto-native deals in active discussions, our pipeline is deep, and the market opportunity is growing quickly," Kenna concluded.
Working with Azuki, one of the most iconic names in anime-inspired art and culture, GameSquare will collaborate on both physical and digital products and experiences targeting both the gaming and anime fandoms. GameSquare will also provide strategic guidance to Animecoin to grow awareness of its currency, create new products, and merge the best of anime with immersive gaming worlds. Animecoin will also be featured on the jersey of FaZe Esports.Â
"Anime and gaming are cultural juggernauts with massive overlaps," said Alex "Zagabond" Xu, CEO of Azuki and contributor to Animecoin Foundation. "This is the first step in Animecoin's institutional partnership strategy, and we could not have found a better partner than GameSquare to kick-off our journey, bringing together two huge fandoms of anime and gaming. We look forward to leading the institutional charge to further bring innovative partnerships to Wall Street for Animecoin."
Animecoin has a current fully diluted value of over
With anime and gaming generating billions annually and commanding some of the most loyal fan bases in the world, this partnership is expected to bolster GameSquare's Web3 revenues, diversify its onchain treasury, and open a pipeline of additional high-value digital economy partnerships. According to Grand View Research, the global anime market is projected to grow to over
About GameSquare Holdings, Inc.
GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in
To learn more, visit .
About Animecoin Foundation:
The Animecoin Foundation is a non-commercial foundation that is focused on developing and incentivizing the growth of Animechain and Animecoin. Its mission is to support the ANIME community.
Learn more about Animecoin at .
About Azuki
Azuki is a Los Angeles based anime company operating Anime.com, developing original IPs and enriching the anime fandom experience with blockchain technology. Founded at the intersection of art, technology, and culture, Azuki emphasizes co-creation with its community, ownership of collectibles, and aims to expand anime culture to all corners of the world.
Learn more at .
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