Gildan Names S&S Activewear as Exclusive Wholesale Distributor for American Apparel庐 in the U.S.
Gildan (NYSE:GIL) has announced an exclusive distribution agreement with S&S Activewear for its American Apparel庐 brand in the U.S. imprintables market, effective December 28, 2025.
The partnership aims to strengthen American Apparel's brand awareness and drive sales through S&S Activewear's nationwide network, leveraging their scale, technology, and customer relationships. The brand is known for its premium quality clothing, timeless styles, and commitment to sustainability, with products manufactured in Gildan's facilities under their Made With Respect鈩� program.
Gildan (NYSE:GIL) ha annunciato un accordo esclusivo di distribuzione con S&S Activewear per il marchio American Apparel庐 nel mercato degli imprintables negli Stati Uniti, a partire dal 28 dicembre 2025.
La collaborazione mira a rafforzare la notoriet脿 del marchio American Apparel e a incrementare le vendite attraverso la rete nazionale di S&S Activewear, sfruttando la loro scala, tecnologia e relazioni con i clienti. Il marchio 猫 noto per l'abbigliamento di alta qualit脿, gli stili senza tempo e l'impegno verso la sostenibilit脿, con prodotti realizzati negli stabilimenti Gildan nell'ambito del programma Made With Respect鈩�.
Gildan (NYSE:GIL) ha anunciado un acuerdo exclusivo de distribuci贸n con S&S Activewear para su marca American Apparel庐 en el mercado de imprintables de EE. UU., efectivo a partir del 28 de diciembre de 2025.
La asociaci贸n tiene como objetivo fortalecer el reconocimiento de la marca American Apparel y aumentar las ventas a trav茅s de la red nacional de S&S Activewear, aprovechando su escala, tecnolog铆a y relaciones con los clientes. La marca es conocida por su ropa de alta calidad, estilos atemporales y compromiso con la sostenibilidad, con productos fabricados en las instalaciones de Gildan bajo su programa Made With Respect鈩�.
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Gildan (NYSE:GIL) a annonc茅 un accord de distribution exclusif avec S&S Activewear pour sa marque American Apparel庐 sur le march茅 am茅ricain des produits personnalisables, 脿 compter du 28 d茅cembre 2025.
Ce partenariat vise 脿 renforcer la notori茅t茅 de la marque American Apparel et 脿 stimuler les ventes gr芒ce au r茅seau national de S&S Activewear, en tirant parti de leur envergure, de leur technologie et de leurs relations clients. La marque est reconnue pour la qualit茅 premium de ses v锚tements, ses styles intemporels et son engagement en faveur de la durabilit茅, avec des produits fabriqu茅s dans les installations de Gildan dans le cadre de leur programme Made With Respect鈩�.
Gildan (NYSE:GIL) hat eine exklusive Vertriebsvereinbarung mit S&S Activewear f眉r seine Marke American Apparel庐 im US-Markt f眉r bedruckbare Kleidung bekannt gegeben, die ab dem 28. Dezember 2025 wirksam ist.
Die Partnerschaft zielt darauf ab, die Markenbekanntheit von American Apparel zu st盲rken und den Verkauf 眉ber das landesweite Netzwerk von S&S Activewear zu steigern, indem deren Gr枚脽e, Technologie und Kundenbeziehungen genutzt werden. Die Marke ist bekannt f眉r hochwertige Kleidung, zeitlose Stile und ihr Engagement f眉r Nachhaltigkeit, mit Produkten, die in den Einrichtungen von Gildan im Rahmen des Made With Respect鈩�-Programms hergestellt werden.
- Exclusive distribution agreement enhances brand reach through S&S Activewear's nationwide network
- Leverages S&S Activewear's scale, technology, and established customer relationships
- Products manufactured in Gildan's facilities with strong ESG practices
- None.
Insights
Gildan's exclusive distribution deal with S&S Activewear strengthens American Apparel's market position and sales potential in US imprintables.
Gildan's decision to grant exclusive wholesale distribution rights to S&S Activewear for its American Apparel庐 brand represents a strategic channel optimization in the U.S. imprintables market. This exclusive partnership, effective December 28, 2025, centralizes distribution through a single wholesale partner rather than managing multiple distributor relationships.
S&S Activewear brings significant advantages to this arrangement with its national scale, technology infrastructure, and established customer relationships. By consolidating to an exclusive distribution model, Gildan likely aims to achieve several business objectives: simplified logistics, more consistent brand representation, potentially improved margins through volume commitments, and better inventory management across the U.S. market.
From a brand positioning perspective, the agreement supports Gildan's strategy to maintain American Apparel's premium market position while expanding its reach. The emphasis on American Apparel's sustainability credentials ("Made With Respect") and manufacturing within Gildan's facilities demonstrates vertical integration advantages that appeal to today's conscious consumers.
For Gildan, this represents a refinement of their go-to-market strategy rather than a fundamental business model shift. The deal streamlines distribution while potentially reducing operational complexity. For wholesale customers, this means adjusting to a single source for American Apparel products, which could impact smaller distributors who previously carried the brand but aren't aligned with S&S.
CHRIST CHURCH, Barbados, Aug. 06, 2025 (GLOBE NEWSWIRE) -- Gildan is pleased to announce an agreement granting exclusive wholesale distribution rights to S&S Activewear for its American Apparel庐 brand in the U.S. imprintables market. This agreement establishes a platform to continue strengthening brand awareness and further drive sales.
The American Apparel庐 brand addresses customers鈥� desire for a meaningful design and premium quality that stands strong amidst fleeting trends. The brand philosophy and values are rooted in the true essence of style, durability, and commitment to quality and sustainability.
鈥淎merican Apparel庐 is an iconic premium clothing brand known for its timeless styles, premium quality, and youthful energy, dedicated to 鈥淐rafting the Culture鈥� through music festival sponsorships and collaborations with artists,鈥� said Chuck Ward, Chief Operating Officer at Gildan. 鈥淪&S has always been a strong advocate of American Apparel庐 and we are confident that this partnership will broaden customers鈥� access to the brand and further position American Apparel庐 as the timeless, iconic choice for customers.鈥�
S&S Activewear echoed that enthusiasm, emphasizing the opportunity to strengthen the American Apparel庐 brand in the U.S. imprintables channel.聽
鈥淲e are proud to be the exclusive distributor of American Apparel庐 products,鈥� said Frank Myers, CEO of S&S Activewear. 鈥淏y leveraging our scale, industry-leading technology, and deep customer relationships, we鈥檙e committed to delivering the brand鈥檚 full product line across our nationwide network.鈥�
鈥淲e鈥檙e excited to expand our partnership with Gildan and continue to drive sales for the American Apparel庐 brand,鈥� said Toby Whitmoyer, Chief Commercial Officer of S&S Activewear. 鈥淭his brand has always stood for creativity, and cultural relevance 鈥� values that deeply resonate with today鈥檚 buyers. With our national reach, deep inventory, and service-first mindset, we鈥檙e ready to support the brand and deliver more value to our customers.鈥�
American Apparel庐 products are Made With RespectTM in Gildan鈥檚 manufacturing facilities, which are operated with a strong commitment to industry-leading labour, environmental and governance practices. From the legendary fine jersey to the cherished heavyweight cotton, American Apparel庐 delivers both style and quality, elevating style to iconic status.
The partnership will be effective December 28, 2025.
About Gildan
Gildan is a leading manufacturer of everyday basic apparel. The Company鈥檚 product offering includes activewear, underwear and socks, sold to a broad range of customers, including wholesale distributors, screenprinters or embellishers, as well as to retailers that sell to consumers through their physical stores and/or e-commerce platforms and to global lifestyle brand companies. The Company markets its products in North America, Europe, Asia Pacific, and Latin America, under a diversified portfolio of Company-owned brands including Gildan庐, American Apparel庐, Comfort Colors庐, GOLDTOE庐, and Peds庐, and under an exclusive licensing agreement for the printwear channel for Champion庐.
Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Bangladesh. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in the Company's long-term business strategy. More information about the Company and its ESG practices and initiatives can be found at .
About S&S
Founded in 1988 and headquartered in Bolingbrook, Illinois, S&S Activewear is a leading technology-enabled distributor of apparel and accessories in the United States and Canada. S&S offers more than 100 brands, including basic garments to fashion-forward styles, with over 6 million square feet of warehouse space across North America. S&S services a broad range of customers through its nationwide network, including retail brands, e-commerce companies, garment decorators, promotional products distributors, entertainment merchandisers, lifestyle brands and web-based platforms for apparel customization.
| Investor inquiries: Jessy Hayem, CFA Senior Vice-President, Head of Investor Relations and Global Communications (514) 744-8511 [email protected]听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听听 | Media inquiries: Genevieve Gosselin Director, Global Communications and Corporate Marketing (514) 343-8814 [email protected] |
FAQ
When will Gildan's exclusive distribution agreement with S&S Activewear for American Apparel begin?
What is the scope of the distribution agreement between Gildan (NYSE:GIL) and S&S Activewear?
How will S&S Activewear support the American Apparel brand distribution?
Where are Gildan's American Apparel products manufactured?
