Gildan Names S&S Activewear as Exclusive Wholesale Distributor听for the Canadian Printwear Market
Gildan Activewear (NYSE:GIL) has announced S&S Activewear as its exclusive wholesale distributor for the Canadian printwear market, effective December 28, 2025. The partnership will cover Gildan's entire brand portfolio, including Gildan庐, Comfort Colors庐, American Apparel庐, and Champion庐.
The strategic alliance aims to enhance product availability and service for Canadian customers by combining Gildan's product supply capabilities with S&S Activewear's distribution network, which reaches over 99% of the Canadian population with one and two-day service. The partnership represents an expansion of their existing collaboration in the Canadian market.
Gildan Activewear (NYSE:GIL) ha annunciato che S&S Activewear sar脿 il suo distributore all'ingrosso esclusivo per il mercato canadese dell'abbigliamento da stampa, a partire dal 28 dicembre 2025. La partnership coprir脿 l'intero portafoglio di marchi Gildan, inclusi Gildan庐, Comfort Colors庐, American Apparel庐 e Champion庐.
L'alleanza strategica mira a migliorare la disponibilit脿 dei prodotti e il servizio per i clienti canadesi, combinando le capacit脿 di fornitura di Gildan con la rete di distribuzione di S&S Activewear, che raggiunge oltre il 99% della popolazione canadese con servizi di consegna in uno o due giorni. Questa collaborazione rappresenta un'espansione della loro partnership gi脿 esistente nel mercato canadese.
Gildan Activewear (NYSE:GIL) ha anunciado a S&S Activewear como su distribuidor mayorista exclusivo para el mercado canadiense de prendas para impresi贸n, efectivo a partir del 28 de diciembre de 2025. La asociaci贸n cubrir谩 toda la cartera de marcas de Gildan, incluyendo Gildan庐, Comfort Colors庐, American Apparel庐 y Champion庐.
La alianza estrat茅gica tiene como objetivo mejorar la disponibilidad de productos y el servicio para los clientes canadienses, combinando las capacidades de suministro de productos de Gildan con la red de distribuci贸n de S&S Activewear, que alcanza a m谩s del 99% de la poblaci贸n canadiense con servicio de uno o dos d铆as. Esta asociaci贸n representa una expansi贸n de su colaboraci贸n existente en el mercado canadiense.
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Gildan Activewear (NYSE:GIL) a annonc茅 que S&S Activewear sera son distributeur grossiste exclusif pour le march茅 canadien des v锚tements imprim茅s, 脿 compter du 28 d茅cembre 2025. Le partenariat couvrira l'ensemble du portefeuille de marques de Gildan, y compris Gildan庐, Comfort Colors庐, American Apparel庐 et Champion庐.
Cette alliance strat茅gique vise 脿 am茅liorer la disponibilit茅 des produits et le service pour les clients canadiens en combinant les capacit茅s d'approvisionnement de Gildan avec le r茅seau de distribution de S&S Activewear, qui couvre plus de 99 % de la population canadienne avec un service en un 脿 deux jours. Ce partenariat repr茅sente une extension de leur collaboration existante sur le march茅 canadien.
Gildan Activewear (NYSE:GIL) hat S&S Activewear als exklusiven Gro脽handelsdistributor f眉r den kanadischen Printwear-Markt ab dem 28. Dezember 2025 bekannt gegeben. Die Partnerschaft umfasst das gesamte Markenportfolio von Gildan, einschlie脽lich Gildan庐, Comfort Colors庐, American Apparel庐 und Champion庐.
Die strategische Allianz zielt darauf ab, die Produktverf眉gbarkeit und den Service f眉r kanadische Kunden zu verbessern, indem die Produktlieferkapazit盲ten von Gildan mit dem Vertriebsnetz von S&S Activewear kombiniert werden, das 眉ber 99 % der kanadischen Bev枚lkerung mit ein- bis zweit盲gigem Service erreicht. Die Partnerschaft stellt eine Erweiterung ihrer bestehenden Zusammenarbeit auf dem kanadischen Markt dar.
- Enhanced distribution reach covering 99% of Canadian population with 1-2 day service
- Streamlined ordering process and improved product availability for customers
- Consolidation of multiple major brands under single distributor for operational efficiency
- Potential dependency on single distributor for Canadian market
- Risk of service disruption during transition period starting December 28, 2025
Insights
Gildan's exclusive distribution deal with S&S Activewear strengthens their Canadian market position through enhanced logistics and product availability.
Gildan's selection of S&S Activewear as the exclusive wholesale distributor for its brand portfolio in the Canadian printwear market represents a strategic consolidation of its distribution network. This partnership, effective December 28, 2025, will encompass Gildan's entire brand lineup including Gildan庐, Comfort Colors庐, American Apparel庐, and Champion庐.
The exclusivity arrangement signals a shift from what was likely a multi-distributor model to a single-partner approach in Canada. S&S Activewear's established infrastructure鈥攔eaching over
For Canadian decorators and resellers, this consolidation offers practical advantages: unified ordering processes, potentially deeper inventory positions, and more consistent service levels. By channeling all Canadian printwear distribution through S&S, Gildan can maintain tighter control over how its products reach the market while potentially reducing supply chain complexity and associated costs.
This move aligns with industry trends toward distribution partner optimization, where manufacturers concentrate volume with fewer partners to gain operational efficiencies. The timing鈥攁nnounced nearly five months before implementation鈥攁llows sufficient transition time for customers currently sourcing Gildan products through other Canadian distributors to adapt their procurement processes. This extended notice period suggests a thoughtful approach to change management in a market segment where reliable product availability is critical to business operations.
MONTREAL, Aug. 06, 2025 (GLOBE NEWSWIRE) -- Gildan Activewear Inc. (GIL: TSX and NYSE) (鈥淕ildan鈥� or 鈥渢he Company鈥�) is pleased to announce that it has selected S&S Activewear as the exclusive wholesale distributor of the Company鈥檚 portfolio of brands 鈥� Gildan庐, Comfort Colors庐, American Apparel庐, and Champion庐 鈥� in the Canadian imprintables market.
鈥淪&S Activewear has been a valuable business collaborator in Canada, and we are excited to strengthen this partnership,鈥� said Chuck Ward, Chief Operating Officer at Gildan. 鈥淏y aligning Gildan鈥檚 Canadian product supply capabilities with S&S Activewear鈥檚 robust distribution network, Gildan鈥檚 Canadian customers will benefit from improved product availability, swift service, and a streamlined ordering process.鈥�
S&S Activewear conveyed similar excitement, emphasizing the opportunity to better serve Canadian decorators with an expanded brand portfolio and strong infrastructure.听
鈥淕ildan鈥檚 brands are among the most iconic and recognizable in our industry and we鈥檙e excited to bring this powerful portfolio together under one roof,鈥� said Craig Ryan, Vice President of Commercial 鈥� Canada at S&S. 鈥淲ith increased inventory depth across our Canadian network鈥攔eaching over 99 % of the population with one and two-day service鈥擲&S is enhancing access and reliability for customers nationwide.鈥�
鈥淕ildan has been a trusted and strategic partner for years, and we鈥檙e proud to take this next step together,鈥� said Frank Myers, CEO of S&S Activewear.听鈥淭his expanded agreement reflects the strength of our partnership across North America and our continued investment in the Canadian market.鈥�
This exclusive partnership arrangement will be effective December 28, 2025.
About Gildan
Gildan is a leading manufacturer of everyday basic apparel. The Company鈥檚 product offering includes activewear, underwear and socks, sold to a broad range of customers, including wholesale distributors, screenprinters or embellishers, as well as to retailers that sell to consumers through their physical stores and/or e-commerce platforms and to global lifestyle brand companies. The Company markets its products in North America, Europe, Asia Pacific, and Latin America, under a diversified portfolio of Company-owned brands including Gildan庐, American Apparel庐, Comfort Colors庐, GOLDTOE庐, and Peds庐, and under an exclusive licensing agreement for the printwear channel for Champion庐.
Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Bangladesh. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in the Company's long-term business strategy. More information about the Company and its ESG practices and initiatives can be found at .
About S&S
Founded in 1988 and headquartered in Bolingbrook, Illinois, S&S Activewear is a leading technology-enabled distributor of apparel and accessories in the United States and Canada. S&S offers more than 100 brands, including basic garments to fashion-forward styles, with over 6 million square feet of warehouse space across North America. S&S services a broad range of customers through its nationwide network, including retail brands, e-commerce companies, garment decorators, promotional products distributors, entertainment merchandisers, lifestyle brands and web-based platforms for apparel customization.
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FAQ
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