ANGRY ORCHARD庐 HARD CIDER AND JASON UNIVERSE TEAM UP TO 鈥淜ILL鈥� FANS
Angry Orchard, a brand of The Boston Beer Company (NYSE:SAM), has partnered with Horror, Inc. to create a unique marketing campaign celebrating Jason Universe's 45th anniversary. The collaboration features a 13-minute horror vignette titled "Sweet Revenge", where two real fans were selected to be "killed" by Jason on screen.
The partnership includes the launch of a new Thriller Variety Pack featuring glow-in-the-dark packaging and four cider flavors, including a new Jason-inspired Blood Orange variant. Additionally, Angry Orchard Crisp Apple single-serve cans will receive a limited-edition design featuring Jason's iconic hockey mask, available nationwide starting September 1, 2025.
Angry Orchard, marchio di The Boston Beer Company (NYSE:SAM), si 猫 unito a Horror, Inc. per realizzare una campagna di marketing originale in occasione del 45掳 anniversario dell'universo di Jason. La collaborazione comprende una vignetta horror di 13 minuti intitolata "Sweet Revenge", nella quale due fan reali sono stati scelti per essere 'uccisi' sullo schermo da Jason.
L'accordo prevede anche il lancio del nuovo Thriller Variety Pack con confezione che si illumina al buio e quattro gusti di sidro, tra cui una nuova variante Blood Orange ispirata a Jason. Inoltre, le lattine monodose di Angry Orchard Crisp Apple presenteranno un design in edizione limitata con l'iconica maschera da hockey di Jason, disponibili a livello nazionale a partire dal 1掳 settembre 2025.
Angry Orchard, una marca de The Boston Beer Company (NYSE:SAM), se ha asociado con Horror, Inc. para crear una campa帽a de marketing 煤nica que celebra el 45.潞 aniversario del universo de Jason. La colaboraci贸n incluye una vi帽eta de terror de 13 minutos titulada "Sweet Revenge", en la que dos fans reales fueron seleccionados para ser 'asesinados' por Jason en pantalla.
La asociaci贸n tambi茅n incluye el lanzamiento de un nuevo Thriller Variety Pack con embalaje que brilla en la oscuridad y cuatro sabores de sidra, incluida una nueva variante Blood Orange inspirada en Jason. Adem谩s, las latas monodosis de Angry Orchard Crisp Apple tendr谩n un dise帽o de edici贸n limitada con la ic贸nica m谩scara de hockey de Jason, disponibles a nivel nacional a partir del 1 de septiembre de 2025.
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Angry Orchard, une marque de The Boston Beer Company (NYSE:SAM), s'est associ茅e 脿 Horror, Inc. pour cr茅er une campagne marketing originale c茅l茅brant le 45e anniversaire de l'univers de Jason. La collaboration comprend une vignette d'horreur de 13 minutes intitul茅e "Sweet Revenge", dans laquelle deux fans r茅els ont 茅t茅 choisis pour 锚tre 'tu茅s' par Jason 脿 l'茅cran.
Le partenariat pr茅voit 茅galement le lancement d'un nouveau Thriller Variety Pack avec un emballage phosphorescent et quatre saveurs de cidre, dont une nouvelle variante Blood Orange inspir茅e de Jason. De plus, les canettes monodoses Angry Orchard Crisp Apple arboreront un design en 茅dition limit茅e avec le masque de hockey embl茅matique de Jason, disponibles 脿 l'茅chelle nationale 脿 partir du 1er septembre 2025.
Angry Orchard, eine Marke von The Boston Beer Company (NYSE:SAM), hat sich mit Horror, Inc. zusammengeschlossen, um eine ungew枚hnliche Marketingkampagne zum 45. Jubil盲um des Jason-Universums zu starten. Die Zusammenarbeit umfasst eine 13-min眉tige Horror-Vignette mit dem Titel "Sweet Revenge", in der zwei echte Fans ausgew盲hlt wurden, um im Film von Jason 'get枚tet' zu werden.
Die Partnerschaft beinhaltet au脽erdem die Einf眉hrung eines neuen Thriller Variety Pack mit nachtleuchtender Verpackung und vier Cider-Sorten, darunter eine neue, von Jason inspirierte Blood Orange-Variante. Au脽erdem erhalten die Einzeldosen von Angry Orchard Crisp Apple ein limitiertes Design mit Jansons ikonischer Hockeymaske und sind landesweit ab dem 1. September 2025 别谤丑盲濒迟濒颈肠丑.
- Marketing collaboration with iconic horror franchise Jason Universe could increase brand visibility
- Launch of new Thriller Variety Pack with four flavors expands product portfolio
- Limited edition packaging and new Blood Orange flavor capitalizes on seasonal opportunities
- None.
鈥淪weet Revenge鈥� vignette brings Jason back into the spotlight in celebration of the iconic horror slasher鈥檚 45th anniversary
WALDEN, N.Y., Aug. 14, 2025 (GLOBE NEWSWIRE) -- Lock the doors and stock the fridge. and Horror, Inc. partnered on a terrifying new short-form vignette titled 鈥淪weet Revenge.鈥� The 13-minute thriller, written and directed by Mike P. Nelson, spotlights two real-life fans 鈥� not actors 鈥� who have been 鈥渒illed鈥� at the hands of Jason.
Angry Orchard and Jason Universe scouted their most diehard fans on social media, offering them the opportunity of a lifetime: to travel to the filming of 鈥淪weet Revenge鈥� and take on the highly coveted roles of Jason鈥檚 next casualties. The fans were transformed into grisly victims and can be seen on-screen in the aftermath of their 鈥渄eaths鈥� 鈥� marking the first time a brand has 鈥渒illed鈥� a fan (probably).听
鈥淭his time of year, our fans are craving hard cider and a good scare,鈥� said Matt Withington, senior director of marketing at Angry Orchard, which is made by The Boston Beer Company. 鈥淏oth Angry Orchard and Jason have fiercely loyal fans, so to celebrate this collaboration, we wanted to create a moment they鈥檇 never forget 鈥� or come back from 鈥� by letting them become part of horror history. And what鈥檚 more unforgettable than coming face-to-face with the most iconic horror slasher of all time?鈥�
Calleigh Kearns, a lover of both Angry Orchard and slasher films from Barnegat, New Jersey, and Gio Contreras, a Jason Voorhees superfan and horror enthusiast from Agoura Hills, California, were selected to take part in the filming of Sweet Revenge.听听
鈥淭his is just the beginning of Jason鈥檚 return,鈥� said Robbie Barsamian, executive vice president of Horror, Inc. 鈥淧artnering with Angry Orchard helped us give fans something unexpected鈥攂ut completely in line with the franchise. It鈥檚 bold. It鈥檚 bloody. And it鈥檚 only a taste of what鈥檚 to come.鈥�
The new vignette isn鈥檛 the only sweet release in this killer collaboration: Angry Orchard is introducing a new 12-can Thriller Variety Pack, which features glow-in-the-dark packaging and four flavor-packed ciders, including a new Jason-inspired Blood Orange cider. The can artwork bears Jason鈥檚 infamous hockey mask as a tribute to the slasher legend.
Available now, the Angry Orchard Thriller Variety Pack includes three brand-new cider innovations and the return of a fan favorite:
- Blood Orange: Packed with vibrant notes of juicy apple and honeysuckle, this cider slices through ordinary orange flavor to deliver a bolder, zesty sweetness with a striking blood-red hue.
- Berry Bewitched: Tart berry is sweetened by fresh apple in this complex blend of whole blackberry, hints of elderflower and blueberry, resulting in a balanced flavor that finishes with a refreshing twist.
- Headless Pumpkin: Crisp apples meet pumpkin pie, layered with hints of vanilla ice cream and crumbly baked pie crust. This nostalgic blend rivals pumpkin spice lattes鈥攁nd even your grandmother鈥檚 pie.
- Cinnful Apple庐: This returning fan-favorite blends sweet, slightly tart apple flavor with a spicy cinnamon twist, adding a warmth perfect for the season.
As an added treat, Angry Orchard Crisp Apple single-serve cans (16oz and 24oz) are getting a seasonal makeover, too. The limited-edition design pairs Jason鈥檚 iconic hockey mask with the gnarled, twisted limbs of the Angry Orchard tree 鈥� a chilling new look for this classic favorite. Find these limited-edition cans before they鈥檙e gone at retailers nationwide, starting September 1.
Jason Universe fans and horror-lovers alike can view 鈥淪weet Revenge鈥� at or stream on the. Fans can also unlock 鈥淪weet Revenge鈥� on the 鈥淪can If You Dare鈥� QR code right on Angry Orchard specialty cans.
For more information on where to find Angry Orchard, please visit . Follow along @AngryOrchard on听Facebook,听齿 补苍诲听Instagram.听听For more Jason Universe news, visit and follow on X, Instagram, Facebook, TikTok and YouTube.
About Angry Orchard Hard Cider鈥�听
The leading cider across the country1, Angry Orchard's cider makers experiment with apple varieties near and far to continuously develop new cider styles and flavors. Crafted with real apples and the highest quality ingredients, Angry Orchard is balanced, refreshing, and full of flavor, with a wide variety of styles fit for all. At the home of Angry Orchard on a 60-acre apple orchard in New York's Hudson Valley, the team of cider makers create small-batch experimentation with fruit grown right on-site while offering an experience for guests to sip cider amongst the trees. To learn more about Angry Orchard, visit AngryOrchard.com. Please drink responsibly.鈥��
About Horror, Inc.鈥�
Horror, Inc., the original owners of the Friday the 13th film franchise, launched Jason Universe in 2024 to usher in an era of expansion and give fans new entertainment, games, experiences, and merchandise.听 Robert M. Barsamian and Robert P. Barsamian are leading the development of new projects to be announced in the coming months, in addition to upcoming A24 series Crystal Lake premiering on Peacock.听 Friday the 13th premiered in theaters May 9, 1980, and spawned 11 more movies plus a television series, games, comics, collectibles, apparel and more over the next four decades.听 As hockey-mask-wearing Jason became a household name, the franchise grew to be one of the most prolific and successful horror properties of all time.听 For the latest news and information on upcoming launches, follow on social media and visit .听听
About Friday 13th LLC
Victor Miller and Marc Toberoff established Friday 13th LLC to develop new projects, including upcoming A24 series Crystal Lake premiering on Peacock.听 Victor Miller wrote the screenplay for the 1980 Friday the 13th movie and won three Daytime Emmy庐 Awards during his two decade television career.听 Marc Toberoff, a leading copyright and entertainment attorney, owns an amazing library of horror and blockbuster properties in addition to his Friday 13th LLC projects in development.
About the Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we鈥檝e learned from making great-tasting craft beer to making great-tasting and innovative 鈥渂eyond beer鈥� products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea.鈥疧ur core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at , which includes links to our respective brand websites.听
Attachments
Rachel Kastil [email protected]
FAQ
What is the new Angry Orchard and Jason Universe collaboration in 2025?
When will the Angry Orchard Jason-themed limited edition cans be available?
What flavors are included in the Angry Orchard Thriller Variety Pack?
Where can I watch the Angry Orchard Sweet Revenge Jason Universe video?
