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Marc Benioff, Chair and CEO of Salesforce, Inc. (CRM), reported transactions on a Form 4 showing stock option exercise and multiple open-market sales executed on 09/04/2025 pursuant to a Rule 10b5-1 trading plan adopted on 01/09/2025. The report shows 2,250 shares acquired on exercise of a non-qualified option at an exercise price of $161.50 and a series of sales totaling 2,454 shares at weighted-average prices ranging from about $236.05 to $244.38. Following the transactions, Benioff beneficially owns 11,912,748 to 11,913,821 shares directly and 10,107,000 shares indirectly through a trust and the Marc Benioff Fund LLC as disclosed.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported option exercise and share sales conducted under a Rule 10b5-1 plan. On 09/03/2025 he exercised 2,250 non-qualified stock options with an exercise price of $161.50 (options originally granted 03/22/2020). The same date shows sales of 2,250 shares in multiple transactions at weighted average prices reported across six price bands ranging approximately from $251.34 to $257.65, with specific weighted-average prices disclosed for each band.
Following these transactions he directly beneficially owns 11,911,571�11,913,821 shares depending on the line items for direct holdings, plus 107,000 shares held indirectly by trust and 10,000,000 shares indirectly held by Marc Benioff Fund LLC.
Marc Benioff, Salesforce's chair and CEO, reported transactions on 09/02/2025 under a Rule 10b5-1 trading plan. He acquired 2,250 shares/options at a conversion/exercise price of $161.50 and concurrently sold a total of 2,250 common shares in multiple transactions at weighted average prices ranging roughly from $248.92 to $254.39. After these trades the reporting person directly beneficially owned approximately 11,911,571 shares, with additional indirect holdings of 107,000 shares held by trust and 10,000,000 shares held by Marc Benioff Fund LLC. The Form 4 was signed by an attorney-in-fact on 09/03/2025.
Marc Benioff, Chair and CEO of Salesforce (CRM), executed option exercises and share sales under a Rule 10b5-1 plan on 08/29/2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50, receiving 2,250 shares. Separately, he sold several blocks totaling 2,250 shares at weighted-average prices between $253.06 and $256.74, generating proceeds at market rates. After these transactions, Benioff beneficially owned 11,911,571 shares directly, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly through Marc Benioff Fund LLC, indicating continued significant ownership.
Marc Benioff, Chair and CEO of Salesforce, executed and reported securities transactions on 08/28/2025 under a Rule 10b5-1 trading plan adopted 01/09/2025. He exercised 2,250 non-qualified stock options with an exercise price of $161.50 and the underlying 2,250 common shares were sold in multiple transactions at weighted-average prices ranging from $251.2845 to $255.2865, resulting in an incremental net reduction of his direct holdings from 11,913,821 to 11,911,571 shares.
The filing shows indirect holdings of 107,000 shares by a trust and 10,000,000 shares held by Marc Benioff Fund LLC. All information reported is transactional and routine: an option exercise followed by sales effected pursuant to a pre-established trading plan.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported transactions on Form 4 showing an option exercise and offsetting sales executed under a Rule 10b5-1 plan. On 08/27/2025 Mr. Benioff exercised a non-qualified stock option to acquire 2,250 shares at an exercise price of $161.50 per share. The same day he sold a total of 2,250 shares in multiple transactions at weighted-average prices ranging approximately from $246.00 to $250.22 per share.
Following these transactions the filing reports Mr. Benioff beneficially owns 11,911,571 shares directly, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly through the Marc Benioff Fund LLC. The transactions were made pursuant to a 10b5-1 trading plan adopted January 9, 2025.
Marc Benioff, Chair and CEO of Salesforce, reported multiple transactions on 08/26/2025 under a Rule 10b5-1 trading plan adopted January 9, 2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50 that vest through March 22, 2026, and sold a series of common shares in multiple blocks: 1,310, 499, 166, 173, and 102 shares at weighted-average prices ranging from $243.1852 to $248.6027, with specific weighted-average prices disclosed for each block. Following these transactions he beneficially owns 11,911,571 shares directly, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly through Marc Benioff Fund LLC.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported Rule 10b5-1 plan trades on Form 4. On 08/25/2025 he exercised 2,250 non-qualified stock options with a $161.50 exercise price, acquiring 2,250 shares. That same day he sold a matching aggregate of 2,250 shares in multiple transactions: 1,761 shares at a weighted average of $247.3368, 412 shares at $248.2744, and 77 shares at $249.1571. Following these transactions his direct beneficial ownership is reported as 11,911,571 shares. He also reports 107,000 shares held indirectly by trust and 10,000,000 shares indirectly via Marc Benioff Fund LLC. The option balance following the reported transaction is 108,122 options.
Form 4 summary: Niles Sabastian, identified as President and Chief Legal Officer of Salesforce, Inc. (CRM), reported transactions on 08/22/2025. 1,663 restricted stock units vested and converted to common stock (recorded as an acquisition at $0), and 920 shares were disposed to satisfy tax withholding at a price of $248.29. After these transactions the filing shows 3,137 shares beneficially owned (direct) and 13,301 derivative securities beneficially owned following the reported activity. The form is signed by an attorney-in-fact on 08/25/2025. The filing notes the RSU vesting schedule and that shares were withheld to satisfy tax obligations.
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