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STOCK TITAN

[Form 4] YELP INC. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Yelp Inc. (YELP) COO Joseph R. Nachman reported a routine insider sale on 08/06/2025.

The Form 4 shows Nachman sold 7,000 common shares at a weighted-average price of $33.7356, yielding roughly $236 k in gross proceeds. The trade was executed under a pre-arranged Rule 10b5-1 plan adopted 12/02/2024, indicating it was scheduled in advance. After the sale, Nachman still directly owns 243,456 shares, preserving a substantial equity stake and voting interest.

No derivative transactions or changes to executive status were disclosed. The sale represents about 2.8 % of Nachman’s prior direct holdings and does not by itself signal a change in Yelp’s fundamentals. Insider sales can be interpreted as mildly negative sentiment, but the presence of a 10b5-1 plan and the retention of a large position generally moderate that concern.

Joseph R. Nachman, COO di Yelp Inc. (YELP), ha riportato una vendita ordinaria da parte di un insider il 06/08/2025.

Il modulo 4 mostra che Nachman ha venduto 7.000 azioni ordinarie a un prezzo medio ponderato di 33,7356 $, generando circa 236.000 $ di proventi lordi. L’operazione è stata eseguita nell’ambito di un piano predefinito Rule 10b5-1 adottato il 02/12/2024, il che indica che la vendita era programmata in anticipo. Dopo la vendita, Nachman detiene ancora direttamente 243.456 azioni, mantenendo una quota significativa di capitale e diritto di voto.

Non sono state dichiarate transazioni derivati o cambiamenti nello status esecutivo. La vendita rappresenta circa il 2,8% delle precedenti partecipazioni dirette di Nachman e da sola non indica un cambiamento nei fondamentali di Yelp. Le vendite da parte di insider possono essere interpretate come un segnale leggermente negativo, ma la presenza di un piano 10b5-1 e la conservazione di una posizione rilevante attenuano generalmente tale preoccupazione.

Joseph R. Nachman, COO de Yelp Inc. (YELP), informó una venta rutinaria de insider el 06/08/2025.

El Formulario 4 muestra que Nachman vendió 7.000 acciones comunes a un precio promedio ponderado de 33,7356 $, generando aproximadamente 236.000 $ en ingresos brutos. La operación se ejecutó bajo un plan preestablecido Regla 10b5-1 adoptado el 02/12/2024, lo que indica que fue programada con antelación. Después de la venta, Nachman aún posee directamente 243.456 acciones, manteniendo una participación significativa y derecho a voto.

No se divulgaron transacciones derivadas ni cambios en el estatus ejecutivo. La venta representa alrededor del 2,8% de las tenencias directas previas de Nachman y por sí sola no señala un cambio en los fundamentos de Yelp. Las ventas de insiders pueden interpretarse como un sentimiento ligeramente negativo, pero la existencia de un plan 10b5-1 y la retención de una gran posición generalmente modera esa preocupación.

Yelp Inc. (YELP) COO Joseph R. Nachmanì� 2025ë…� 8ì›� 6ì¼ì— 정기ì ì¸ ë‚´ë¶€ìž� ì£¼ì‹ ë§¤ë„ë¥� 보고했습니다.

Form 4 문서ì—� 따르ë©� Nachmanì€ ê°€ì¤‘í‰ê·� ê°€ê²� $33.7356ì—� 보통ì£� 7,000주를 매ë„하여 ì•� $236,000ì� ì´� 수ìµì� 올렸습니ë‹�. ì� 거래ëŠ� 2024ë…� 12ì›� 2ì� 채íƒë� Rule 10b5-1 계íšì—� ë”°ë¼ ì‚¬ì „ì—� 예약ë� ê±°ëž˜ìž„ì„ ë‚˜íƒ€ëƒ…ë‹ˆë‹�. ë§¤ë„ í›� Nachmanì€ ì—¬ì „íž� ì§ì ‘ 243,456ì£�ë¥� 보유하여 ìƒë‹¹í•� 지분과 ì˜ê²°ê¶Œì„ 유지하고 있습니다.

파ìƒìƒí’ˆ 거래ë‚� ìž„ì› ì§€ìœ� ë³€ê²½ì€ ê³µê°œë˜ì§€ 않았습니ë‹�. ì´ë²ˆ 매ë„ëŠ� Nachmanì� ì´ì „ ì§ì ‘ 보유 ì§€ë¶„ì˜ ì•� 2.8%ì—� 해당하며, 단ë…으로 Yelpì� 기본 사항 변화를 ì˜ë¯¸í•˜ì§€ 않습니다. ë‚´ë¶€ìž� 매ë„ëŠ� 다소 부정ì ì� 신호ë¡� í•´ì„ë� ìˆ� 있으ë‚�, 10b5-1 ê³„íš ì¡´ìž¬ì™€ 대규모 ì§€ë¶� 유지ë¡� ì¸í•´ 우려가 완화ë©ë‹ˆë‹�.

Joseph R. Nachman, COO de Yelp Inc. (YELP), a déclaré une vente d’initié de routine le 06/08/2025.

Le formulaire 4 indique que Nachman a vendu 7 000 actions ordinaires à un prix moyen pondéré de 33,7356 $, générant environ 236 000 $ de produit brut. La transaction a été réalisée dans le cadre d’un plan Rule 10b5-1 adopté le 02/12/2024, ce qui signifie qu’elle était programmée à l’avance. Après la vente, Nachman détient encore directement 243 456 actions, conservant ainsi une participation importante et un droit de vote.

Aucune transaction dérivée ni changement de statut exécutif n’ont été divulgués. La vente représente environ 2,8 % des avoirs directs précédents de Nachman et ne signale pas à elle seule un changement dans les fondamentaux de Yelp. Les ventes d’initiés peuvent être perçues comme un sentiment légèrement négatif, mais la présence d’un plan 10b5-1 et la conservation d’une position importante modèrent généralement cette inquiétude.

Joseph R. Nachman, COO von Yelp Inc. (YELP), meldete am 06.08.2025 einen routinemäßigen Insider-Verkauf.

Das Formular 4 zeigt, dass Nachman 7.000 Stammaktien zu einem gewichteten Durchschnittspreis von 33,7356 $ verkauft hat, was etwa 236.000 $ Bruttoerlös einbringt. Der Handel wurde im Rahmen eines vorab festgelegten Rule 10b5-1 Plans vom 02.12.2024 ausgeführt, was darauf hinweist, dass der Verkauf im Voraus geplant war. Nach dem Verkauf besitzt Nachman weiterhin direkt 243.456 Aktien und behält somit eine bedeutende Beteiligung und Stimmrechte.

Es wurden keine Derivatgeschäfte oder Änderungen im Executive-Status offengelegt. Der Verkauf entspricht etwa 2,8 % von Nachmans vorherigem Direktbestand und signalisiert für sich genommen keine Änderung der Fundamentaldaten von Yelp. Insider-Verkäufe können als leicht negative Stimmung gewertet werden, aber die Existenz eines 10b5-1 Plans und der Erhalt einer großen Position mildern diese Bedenken in der Regel.

Positive
  • Executive retains 243,456 shares, maintaining significant skin in the game and alignment with shareholder interests.
Negative
  • Sale of 7,000 shares (~$236 k) by the COO may be viewed as mildly negative insider sentiment despite 10b5-1 scheduling.

Insights

TL;DR: Pre-planned 7k-share sale—minimal impact, sentiment slightly negative but mitigated by 10b5-1 plan and large remaining stake.

The transaction is small relative to Nachman’s remaining 243 k shares and less than a trading day’s average volume, so market impact should be negligible. Use of a 10b5-1 plan reduces the risk that the sale reflects adverse insider knowledge. However, investors often interpret any insider selling—especially from senior leadership—as a mild negative signal on near-term share appreciation. I classify the disclosure as not materially impactful to valuation or guidance.

Joseph R. Nachman, COO di Yelp Inc. (YELP), ha riportato una vendita ordinaria da parte di un insider il 06/08/2025.

Il modulo 4 mostra che Nachman ha venduto 7.000 azioni ordinarie a un prezzo medio ponderato di 33,7356 $, generando circa 236.000 $ di proventi lordi. L’operazione è stata eseguita nell’ambito di un piano predefinito Rule 10b5-1 adottato il 02/12/2024, il che indica che la vendita era programmata in anticipo. Dopo la vendita, Nachman detiene ancora direttamente 243.456 azioni, mantenendo una quota significativa di capitale e diritto di voto.

Non sono state dichiarate transazioni derivati o cambiamenti nello status esecutivo. La vendita rappresenta circa il 2,8% delle precedenti partecipazioni dirette di Nachman e da sola non indica un cambiamento nei fondamentali di Yelp. Le vendite da parte di insider possono essere interpretate come un segnale leggermente negativo, ma la presenza di un piano 10b5-1 e la conservazione di una posizione rilevante attenuano generalmente tale preoccupazione.

Joseph R. Nachman, COO de Yelp Inc. (YELP), informó una venta rutinaria de insider el 06/08/2025.

El Formulario 4 muestra que Nachman vendió 7.000 acciones comunes a un precio promedio ponderado de 33,7356 $, generando aproximadamente 236.000 $ en ingresos brutos. La operación se ejecutó bajo un plan preestablecido Regla 10b5-1 adoptado el 02/12/2024, lo que indica que fue programada con antelación. Después de la venta, Nachman aún posee directamente 243.456 acciones, manteniendo una participación significativa y derecho a voto.

No se divulgaron transacciones derivadas ni cambios en el estatus ejecutivo. La venta representa alrededor del 2,8% de las tenencias directas previas de Nachman y por sí sola no señala un cambio en los fundamentos de Yelp. Las ventas de insiders pueden interpretarse como un sentimiento ligeramente negativo, pero la existencia de un plan 10b5-1 y la retención de una gran posición generalmente modera esa preocupación.

Yelp Inc. (YELP) COO Joseph R. Nachmanì� 2025ë…� 8ì›� 6ì¼ì— 정기ì ì¸ ë‚´ë¶€ìž� ì£¼ì‹ ë§¤ë„ë¥� 보고했습니다.

Form 4 문서ì—� 따르ë©� Nachmanì€ ê°€ì¤‘í‰ê·� ê°€ê²� $33.7356ì—� 보통ì£� 7,000주를 매ë„하여 ì•� $236,000ì� ì´� 수ìµì� 올렸습니ë‹�. ì� 거래ëŠ� 2024ë…� 12ì›� 2ì� 채íƒë� Rule 10b5-1 계íšì—� ë”°ë¼ ì‚¬ì „ì—� 예약ë� ê±°ëž˜ìž„ì„ ë‚˜íƒ€ëƒ…ë‹ˆë‹�. ë§¤ë„ í›� Nachmanì€ ì—¬ì „íž� ì§ì ‘ 243,456ì£�ë¥� 보유하여 ìƒë‹¹í•� 지분과 ì˜ê²°ê¶Œì„ 유지하고 있습니다.

파ìƒìƒí’ˆ 거래ë‚� ìž„ì› ì§€ìœ� ë³€ê²½ì€ ê³µê°œë˜ì§€ 않았습니ë‹�. ì´ë²ˆ 매ë„ëŠ� Nachmanì� ì´ì „ ì§ì ‘ 보유 ì§€ë¶„ì˜ ì•� 2.8%ì—� 해당하며, 단ë…으로 Yelpì� 기본 사항 변화를 ì˜ë¯¸í•˜ì§€ 않습니다. ë‚´ë¶€ìž� 매ë„ëŠ� 다소 부정ì ì� 신호ë¡� í•´ì„ë� ìˆ� 있으ë‚�, 10b5-1 ê³„íš ì¡´ìž¬ì™€ 대규모 ì§€ë¶� 유지ë¡� ì¸í•´ 우려가 완화ë©ë‹ˆë‹�.

Joseph R. Nachman, COO de Yelp Inc. (YELP), a déclaré une vente d’initié de routine le 06/08/2025.

Le formulaire 4 indique que Nachman a vendu 7 000 actions ordinaires à un prix moyen pondéré de 33,7356 $, générant environ 236 000 $ de produit brut. La transaction a été réalisée dans le cadre d’un plan Rule 10b5-1 adopté le 02/12/2024, ce qui signifie qu’elle était programmée à l’avance. Après la vente, Nachman détient encore directement 243 456 actions, conservant ainsi une participation importante et un droit de vote.

Aucune transaction dérivée ni changement de statut exécutif n’ont été divulgués. La vente représente environ 2,8 % des avoirs directs précédents de Nachman et ne signale pas à elle seule un changement dans les fondamentaux de Yelp. Les ventes d’initiés peuvent être perçues comme un sentiment légèrement négatif, mais la présence d’un plan 10b5-1 et la conservation d’une position importante modèrent généralement cette inquiétude.

Joseph R. Nachman, COO von Yelp Inc. (YELP), meldete am 06.08.2025 einen routinemäßigen Insider-Verkauf.

Das Formular 4 zeigt, dass Nachman 7.000 Stammaktien zu einem gewichteten Durchschnittspreis von 33,7356 $ verkauft hat, was etwa 236.000 $ Bruttoerlös einbringt. Der Handel wurde im Rahmen eines vorab festgelegten Rule 10b5-1 Plans vom 02.12.2024 ausgeführt, was darauf hinweist, dass der Verkauf im Voraus geplant war. Nach dem Verkauf besitzt Nachman weiterhin direkt 243.456 Aktien und behält somit eine bedeutende Beteiligung und Stimmrechte.

Es wurden keine Derivatgeschäfte oder Änderungen im Executive-Status offengelegt. Der Verkauf entspricht etwa 2,8 % von Nachmans vorherigem Direktbestand und signalisiert für sich genommen keine Änderung der Fundamentaldaten von Yelp. Insider-Verkäufe können als leicht negative Stimmung gewertet werden, aber die Existenz eines 10b5-1 Plans und der Erhalt einer großen Position mildern diese Bedenken in der Regel.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Nachman Joseph R

(Last) (First) (Middle)
C/O YELP INC.
350 MISSION STREET, 10TH FLOOR

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Operating Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/06/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/06/2025 S 7,000(1) D $33.7356(2) 243,456 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on December 2, 2024.
2. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $33.44 to $33.95, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
Remarks:
/s/ Vanessa J. Oh, Attorney-in-Fact 08/06/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Yelp (YELP) shares did the COO sell?

Joseph R. Nachman sold 7,000 shares on 08/06/2025.

At what price were the Yelp shares sold?

The weighted-average sale price was $33.7356, with trades ranging from $33.44 to $33.95.

How many Yelp shares does the COO still own after the sale?

Nachman now directly owns 243,456 shares of Yelp common stock.

Was the sale made under a 10b5-1 trading plan?

Yes. The shares were sold pursuant to a Rule 10b5-1 plan adopted on 12/02/2024.

Does this Form 4 indicate any changes in Nachman’s role at Yelp?

No. He remains Chief Operating Officer; no role changes were noted.
Yelp Inc

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2.14B
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Internet Content & Information
Services-personal Services
United States
SAN FRANCISCO