Comscore Achieves Full JIC Certification for National TV Measurement Including Persons-Based Data
Comscore (NASDAQ:SCOR) has achieved full Joint Industry Committee (JIC) certification for its national TV measurement solution, including Personified Demographics through its big data methodology. The certification expands Comscore's existing JIC certifications for advanced audience and total household metrics.
Notably, Comscore becomes the only provider with both complete JIC certification and Media Rating Council (MRC) accreditation for reported audience estimates. The company also successfully passed the mid-term audit of all certified measurement companies, validating its capability to serve as a transactable standard across all measurement categories.
Comscore (NASDAQ:SCOR) ha ottenuto la piena certificazione dal Joint Industry Committee (JIC) per la sua soluzione di misurazione della TV nazionale, inclusi i Demografici Personalizzati grazie alla sua metodologia basata sui big data. Questa certificazione amplia quelle gi脿 esistenti di Comscore dal JIC per le metriche avanzate di audience e per le famiglie totali.
In particolare, Comscore diventa l'unico fornitore ad avere sia la certificazione completa del JIC sia l'accreditamento del Media Rating Council (MRC) per le stime di audience riportate. L'azienda ha inoltre superato con successo la verifica intermedia di tutte le societ脿 di misurazione certificate, confermando la sua capacit脿 di operare come standard transattivo in tutte le categorie di misurazione.
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Destaca que Comscore se convierte en el 煤nico proveedor con certificaci贸n completa del JIC y acreditaci贸n del Media Rating Council (MRC) para las estimaciones de audiencia reportadas. La compa帽铆a tambi茅n aprob贸 exitosamente la auditor铆a intermedia de todas las empresas de medici贸n certificadas, validando su capacidad para funcionar como un est谩ndar transaccional en todas las categor铆as de medici贸n.
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Comscore (NASDAQ:SCOR) a obtenu la certification compl猫te du Joint Industry Committee (JIC) pour sa solution de mesure nationale de la t茅l茅vision, incluant les D茅mographies Personnalis茅es gr芒ce 脿 sa m茅thodologie bas茅e sur le big data. Cette certification 茅tend les certifications JIC existantes de Comscore pour les mesures avanc茅es d鈥檃udience et des foyers totaux.
Notamment, Comscore devient le seul fournisseur 脿 disposer 脿 la fois de la certification compl猫te JIC et de l鈥檃ccr茅ditation du Media Rating Council (MRC) pour les estimations d鈥檃udience rapport茅es. L鈥檈ntreprise a 茅galement r茅ussi l鈥檃udit interm茅diaire de toutes les soci茅t茅s de mesure certifi茅es, validant ainsi sa capacit茅 脿 servir de standard transactionnel dans toutes les cat茅gories de mesure.
Comscore (NASDAQ:SCOR) hat die vollst盲ndige Zertifizierung des Joint Industry Committee (JIC) f眉r seine nationale TV-Messl枚sung erhalten, einschlie脽lich personalisierter demografischer Daten durch seine Big-Data-Methodik. Die Zertifizierung erweitert die bestehenden JIC-Zertifizierungen von Comscore f眉r erweiterte Zuschauer- und Haushaltsmetriken.
Bemerkenswert ist, dass Comscore der einzige Anbieter ist, der sowohl die vollst盲ndige JIC-Zertifizierung als auch die Akkreditierung des Media Rating Council (MRC) f眉r gemeldete Zuschauerzahlen besitzt. Das Unternehmen hat au脽erdem erfolgreich die Zwischenpr眉fung aller zertifizierten Messunternehmen bestanden und best盲tigt damit seine F盲higkeit, als transaktionsf盲higer Standard in allen Messkategorien zu dienen.
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Insights
Comscore's full JIC certification strengthens its competitive position in TV measurement, potentially driving business growth and industry adoption.
Comscore's achievement of complete Joint Industry Committee (JIC) certification for national TV measurement represents a significant competitive advantage in the media analytics landscape. The addition of Personified Demographics certification completes Comscore's JIC certification portfolio, making it the only provider with both comprehensive JIC certification and Media Rating Council (MRC) accreditation.
This dual validation creates a powerful market differentiator in the highly competitive audience measurement sector. The certification specifically validates Comscore's big data methodology for demographics - traditionally the most challenging aspect of audience measurement to capture accurately without traditional panels. By receiving this certification, Comscore demonstrates its technical capability to deliver person-level insights at scale, addressing a critical industry need.
The timing is particularly strategic as the media industry continues its fragmentation across platforms. Advertisers and media companies increasingly demand measurement solutions that can provide consistent, accurate cross-platform data for planning and transaction purposes. Comscore's certification positions it to capitalize on this demand, potentially expanding its market share against competitors.
The JIC certification also signals industry-wide validation from both buyers and sellers, as the committee comprises representatives from across the media ecosystem. This creates an important trust signal that could accelerate adoption of Comscore's measurement solutions for currency applications, where standards and reliability are paramount. The mid-term audit passage further reinforces the sustainability of Comscore's measurement approach, suggesting ongoing compliance rather than a one-time achievement.
Certification Highlights Comscore鈥檚 Leadership in Big Data and Transactable Media Metrics
RESTON, Va., July 10, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that the U.S. Joint Industry Committee (JIC) has expanded Comscore鈥檚 certification for its national TV measurement solution to include Personified Demographics, delivered through Comscore鈥檚 unique big data methodology.
This milestone is in addition to Comscore鈥檚 existing JIC certifications for advanced audience and total household metrics, meaning Comscore has now been deemed ready for transaction across all JIC classifications for national聽currency use cases. The Joint Industry Council also announced that Comscore passed the mid-term audit of all certified measurement companies.
The announcement reflects a rigorous evaluation process by its Measurement Subcommittee that confirms Comscore鈥檚 capability to serve as a transactable standard across the categories of audience measurement that matter to clients. It also establishes Comscore as the only provider with both JIC certification for all evaluated measurement categories and Media Rating Council (MRC) accreditation of its reported audience estimates, affirming Comscore鈥檚 leadership and innovation in the future of audience measurement.
鈥淩eceiving full JIC certification, particularly for our persons-based data, underscores Comscore鈥檚 commitment to setting a higher standard for media measurement,鈥� said Jon Carpenter, CEO of Comscore. 鈥淲e are the only provider that marries big data with methodological rigor in a way that is recognized by both the MRC and the JIC. This signals to the industry that Comscore continues to lead the way in delivering scalable, accurate, and certified measurement solutions that our clients can trust.鈥�
The Joint Industry Council is an important component of the media buying ecosystem as an organization made up of buyers and sellers that provide thought leadership throughout the industry. By making credible recommendations on the readiness of cross-platform currencies, JIC certification plays a critical role in helping advertisers and media owners identify reliable measurement providers through a unified, industry-led framework. Comscore鈥檚 participation in this process reflects its support for a more transparent and standardized measurement ecosystem.
About Comscore
Comscore is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that integrates digital, linear TV, over-the-top, and theatrical viewership with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make informed business decisions with confidence. As a proven leader in measuring audiences and advertising at scale, Comscore is the industry鈥檚 emerging third-party source for reliable and comprehensive cross-platform measurement.
Media Contact
Marie Scoutas
Comscore, Inc.
[email protected]
FAQ
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