CARFAX Lifetime New Car Ads Approved for GM iMR Turnkey Program
CARFAX has expanded its partnership with General Motors (NYSE:SPGI) by including CARFAX Lifetime new car ad placements in GM's In-Market Retail (iMR) Turnkey Program. The program enables GM dealers with CARFAX Lifetime status to receive advertising support and funding for placements on CARFAX Reports, Car Listings, and Car Care platforms.
The initiative is available to dealers selling Chevrolet, Buick, GMC, and Cadillac models, with reimbursements starting July 2025. CARFAX, ranked as the #1 automotive website in U.S. traffic according to SEMrush and SimilarWeb, aims to streamline the process and help dealers maximize their digital marketing effectiveness.
CARFAX ha ampliato la sua collaborazione con General Motors (NYSE:SPGI) includendo le inserzioni pubblicitarie CARFAX Lifetime per auto nuove nel Programma Turnkey In-Market Retail (iMR) di GM. Il programma consente ai concessionari GM con lo status CARFAX Lifetime di ricevere supporto pubblicitario e finanziamenti per inserzioni su CARFAX Reports, Car Listings e piattaforme Car Care.
L'iniziativa è rivolta ai concessionari che vendono modelli Chevrolet, Buick, GMC e Cadillac, con rimborsi a partire da luglio 2025. CARFAX, classificato come il sito automobilistico n.1 per traffico negli Stati Uniti secondo SEMrush e SimilarWeb, punta a semplificare il processo e aiutare i concessionari a massimizzare l'efficacia del marketing digitale.
CARFAX ha ampliado su asociación con General Motors (NYSE:SPGI) al incluir anuncios de CARFAX Lifetime para autos nuevos en el Programa Turnkey In-Market Retail (iMR) de GM. El programa permite a los concesionarios GM con estatus CARFAX Lifetime recibir apoyo publicitario y financiamiento para anuncios en CARFAX Reports, Car Listings y plataformas Car Care.
La iniciativa está disponible para concesionarios que venden modelos Chevrolet, Buick, GMC y Cadillac, con reembolsos a partir de julio de 2025. CARFAX, clasificado como el sitio web automotriz número 1 en tráfico en EE. UU. según SEMrush y SimilarWeb, busca simplificar el proceso y ayudar a los concesionarios a maximizar la efectividad de su marketing digital.
CARFAX� General Motors (NYSE:SPGI)와� 파트너십� 확장하여 GM� In-Market Retail (iMR) Turnkey 프로그램� CARFAX Lifetime 신차 광고 게재� 포함시켰습니�. � 프로그램은 CARFAX Lifetime 자격� 가� GM 딜러들이 CARFAX 리포�, 차량 목록, Car Care 플랫폼에 광고 지원과 자금 지원을 받을 � 있도� 합니�.
� 이니셔티브 Chevrolet, Buick, GMC, Cadillac 모델� 판매하 딜러들에� 제공되며, 환급은 2025� 7월부� 시작됩니�. SEMrush와 SimilarWeb� 따르� 미국 � 트래� 기준 1� 자동� 웹사이트� 평가� CARFAX� 프로세스� 간소화하� 딜러들이 디지� 마케� 효율성을 극대화할 � 있도� 돕 것을 목표� 합니�.
CARFAX a étendu son partenariat avec General Motors (NYSE:SPGI) en incluant les placements publicitaires CARFAX Lifetime pour voitures neuves dans le programme clé en main In-Market Retail (iMR) de GM. Ce programme permet aux concessionnaires GM ayant le statut CARFAX Lifetime de bénéficier d'un soutien publicitaire et d'un financement pour des placements sur CARFAX Reports, Car Listings et les plateformes Car Care.
Cette initiative est disponible pour les concessionnaires vendant des modèles Chevrolet, Buick, GMC et Cadillac, avec des remboursements à partir de juillet 2025. CARFAX, classé site automobile n°1 aux États-Unis en termes de trafic selon SEMrush et SimilarWeb, vise à simplifier le processus et à aider les concessionnaires à maximiser l'efficacité de leur marketing digital.
CARFAX hat seine Partnerschaft mit General Motors (NYSE:SPGI) erweitert, indem CARFAX Lifetime-Neuwagenanzeigen im In-Market Retail (iMR) Turnkey-Programm von GM aufgenommen wurden. Das Programm ermöglicht GM-Händlern mit CARFAX Lifetime-Status Werbeunterstützung und Finanzierung für Platzierungen auf CARFAX Reports, Car Listings und Car Care-Plattformen zu erhalten.
Die Initiative steht Händlern offen, die Chevrolet, Buick, GMC und Cadillac Modelle verkaufen, mit Rückerstattungen ab Juli 2025. CARFAX, laut SEMrush und SimilarWeb die Nr. 1 Automobil-Website in den USA nach Traffic, zielt darauf ab, den Prozess zu vereinfachen und Händlern zu helfen, ihre digitale Marketingeffektivität zu maximieren.
- Partnership expansion with major automotive manufacturer GM
- Access to iMR Turnkey Program funding for eligible dealers
- Exposure on multiple CARFAX platforms (Reports, Car Listings, Car Care)
- Position as #1 automotive website in U.S. traffic
- None.
GM Dealers Can Maximize Impact with New Car Ads on CARFAX Vehicle History Reports, CARFAX Car Listings, and CARFAX Car Care
"This is a big win for our business and our customers," said Andrew Diemer, Dealer Principal at Day's Chevrolet in
Eligible GM dealers, including those selling Chevrolet, Buick, GMC, and Cadillac models, can enroll in the GM iMR Turnkey program, with their first reimbursements possible as early as this month in July. This GM iMR Turnkey program is only available to CARFAX Lifetime dealers who have new car advertising displayed with CARFAX Advantage, CARFAX Car Listings, and CARFAX for Life subscriptions.
"There's no additional paperwork or delay; CARFAX and GM are working to streamline the process for dealers," said Gregg Cleary, Chief Revenue Officer at CARFAX. "This synergy helps dealers get more value from their ad spend, freeing up both time and digital marketing dollars to focus on what really matters � helping others build the confidence they deserve as car shoppers, owners, and sellers."
As the No. 1 automotive website in traffic in
About CARFAX
, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX® vehicle history information. The expert in vehicle history since 1984, CARFAX provides ,, and the flagship to consumers and the automotive industry. CARFAX owns the world's largest vehicle history database and is nationally recognized as a top workplace by The Washington Post. Shop, Buy, Service, Sell � Show me the CARFAX®.
S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.
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SOURCE CARFAX